Table of Contents Programmatic Advertising Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025 1 Industry Overview of Programmatic Advertising 1.1 Programmatic Advertising Market Overview 1.1.1 Programmatic Advertising Product Scope 1.1.2 Market Status and Outlook 1.2 Global Programmatic Advertising Market Size and Analysis by Regions 1.2.1 North America 1.2.2 Europe 1.2.3 China 1.2.4 Rest of Asia Pacific 1.2.5 Central & South America 1.2.6 Middle East & Africa 1.3 Programmatic Advertising Market by Type 1.3.1 Desktop Banners 1.3.2 Mobile Banners 1.3.3 Desktop Videos 1.3.4 Mobile Videos 1.4 Programmatic Advertising Market by End Users/Application 1.4.1 Education 1.4.2 Finance 1.4.3 Media & Entertainment 1.4.4 Retail 1.4.5 Travel 2 Global Programmatic Advertising Competition Analysis by Players 2.1 Programmatic Advertising Market Size (Value) by Players (2018 and 2019) 2.2 Competitive Status and Trend 2.2.1 Market Concentration Rate 2.2.2 Product/Service Differences 2.2.3 New Entrants 2.2.4 The Technology Trends in Future 3 Company (Top Players) Profiles 3.1 Rubicon Project (U.S.) 3.1.1 Company Profile 3.1.2 Main Business/Business Overview 3.1.3 Products, Services and Solutions 3.1.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.1.5 Recent Developments 3.2 Adroll (U.S.) 3.2.1 Company Profile 3.2.2 Main Business/Business Overview 3.2.3 Products, Services and Solutions 3.2.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.2.5 Recent Developments 3.3 Adobe Marketing Cloud (U.S.) 3.3.1 Company Profile 3.3.2 Main Business/Business Overview 3.3.3 Products, Services and Solutions 3.3.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.3.5 Recent Developments 3.4 DoubleClick (U.S.) 3.4.1 Company Profile 3.4.2 Main Business/Business Overview 3.4.3 Products, Services and Solutions 3.4.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.4.5 Recent Developments 3.5 Choozle (U.S.) 3.5.1 Company Profile 3.5.2 Main Business/Business Overview 3.5.3 Products, Services and Solutions 3.5.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.5.5 Recent Developments 3.6 AdReady (U.S.) 3.6.1 Company Profile 3.6.2 Main Business/Business Overview 3.6.3 Products, Services and Solutions 3.6.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.6.5 Recent Developments 3.7 DataXu (U.S.) 3.7.1 Company Profile 3.7.2 Main Business/Business Overview 3.7.3 Products, Services and Solutions 3.7.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.7.5 Recent Developments 3.8 Centro, Inc. (U.S.) 3.8.1 Company Profile 3.8.2 Main Business/Business Overview 3.8.3 Products, Services and Solutions 3.8.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.8.5 Recent Developments 3.9 PulsePoint, Inc. (U.S.) 3.9.1 Company Profile 3.9.2 Main Business/Business Overview 3.9.3 Products, Services and Solutions 3.9.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.9.5 Recent Developments 3.10 Outbrain (U.S.) 3.10.1 Company Profile 3.10.2 Main Business/Business Overview 3.10.3 Products, Services and Solutions 3.10.4 Programmatic Advertising Revenue (Value) (2014-2019) 3.10.5 Recent Developments 4 Global Programmatic Advertising Market Size by Type and Application (2014-2019) 4.1 Global Programmatic Advertising Market Size by Type (2014-2019) 4.2 Global Programmatic Advertising Market Size by Application (2014-2019) 4.3 Potential Application of Programmatic Advertising in Future 4.4 Top Consumer/End Users of Programmatic Advertising 5 North America Programmatic Advertising Development Status and Outlook 5.1 North America Programmatic Advertising Market Size (2014-2019) 5.2 North America Programmatic Advertising Market Size and Market Share by Players (2018 and 2019) 6 Europe Programmatic Advertising Development Status and Outlook 6.1 Europe Programmatic Advertising Market Size (2014-2019) 6.2 Europe Programmatic Advertising Market Size and Market Share by Players (2018 and 2019) 7 China Programmatic Advertising Development Status and Outlook 7.1 China Programmatic Advertising Market Size (2014-2019) 7.2 China Programmatic Advertising Market Size and Market Share by Players (2018 and 2019) 8 Rest of Asia Pacific Programmatic Advertising Development Status and Outlook 8.1 Rest of Asia Pacific Programmatic Advertising Market Size (2014-2019) 8.2 Rest of Asia Pacific Programmatic Advertising Market Size and Market Share by Players (2018 and 2019) 9 Central & South America Programmatic Advertising Development Status and Outlook 9.1 Central & South America Programmatic Advertising Market Size (2014-2019) 9.2 Central & South America Programmatic Advertising Market Size and Market Share by Players (2018 and 2019) 10 Middle East & Africa Programmatic Advertising Development Status and Outlook 10.1 Middle East & Africa Programmatic Advertising Market Size (2014-2019) 10.2 Middle East & Africa Programmatic Advertising Market Size and Market Share by Players (2018 and 2019) 11 Market Forecast by Regions, Type and Application (2019-2025) 11.1 Global Programmatic Advertising Market Size (Value) by Regions (2019-2025) 11.1.1 North America Programmatic Advertising Revenue and Growth Rate (2019-2025) 11.1.2 Europe Programmatic Advertising Revenue and Growth Rate (2019-2025) 11.1.3 China Programmatic Advertising Revenue and Growth Rate (2019-2025) 11.1.4 Rest of Asia Pacific Programmatic Advertising Revenue and Growth Rate (2019-2025) 11.1.5 Central & South America Programmatic Advertising Revenue and Growth Rate (2019-2025) 11.1.6 Middle East & Africa Programmatic Advertising Revenue and Growth Rate (2019-2025) 11.2 Global Programmatic Advertising Market Size (Value) by Type (2019-2025) 11.3 Global Programmatic Advertising Market Size by Application (2019-2025) 12 Programmatic Advertising Market Dynamics 12.1 Programmatic Advertising Market Opportunities 12.2 Programmatic Advertising Challenge and Risk 12.2.1 Competition from Opponents 12.2.2 Downside Risks of Economy 12.3 Programmatic Advertising Market Constraints and Threat 12.3.1 Threat from Substitute 12.3.2 Government Policy 12.3.3 Technology Risks 12.4 Programmatic Advertising Market Driving Force 12.4.1 Growing Demand from Emerging Markets 12.4.2 Potential Application 13 Market Effect Factors Analysis 13.1 Technology Progress/Risk 13.1.1 Substitutes 13.1.2 Technology Progress in Related Industry 13.2 Consumer Needs Trend/Customer Preference 13.3 External Environmental Change 13.3.1 Economic Fluctuations 13.3.2 Other Risk Factors 14 Research Finding/Conclusion 15 Appendix Methodology Analyst Introduction Data Source

List of Tables and Figures Figure Programmatic Advertising Product Scope Figure Global Programmatic Advertising Market Size (Million USD) (2014-2019) Table Global Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Figure Global Programmatic Advertising Market Share by Regions in 2018 Figure North America Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Figure Europe Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Figure China Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Figure Rest of Asia Pacific Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Figure Central & South America Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Figure Middle East & Africa Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Figure Global Programmatic Advertising Market Share by Type in 2018 Figure Desktop Banners Market Size (Million USD) and Growth Rate (2014-2019) Figure Mobile Banners Market Size (Million USD) and Growth Rate (2014-2019) Figure Desktop Videos Market Size (Million USD) and Growth Rate (2014-2019) Figure Mobile Videos Market Size (Million USD) and Growth Rate (2014-2019) Figure Global Programmatic Advertising Market Share by Application in 2018 Table Key Downstream Customer in Education Figure Programmatic Advertising Market Size (Million USD) and Growth Rate in Education (2014-2019) Table Key Downstream Customer in Finance Figure Programmatic Advertising Market Size (Million USD) and Growth Rate in Finance (2014-2019) Table Key Downstream Customer in Media & Entertainment Figure Programmatic Advertising Market Size (Million USD) and Growth Rate in Media & Entertainment (2014-2019) Table Key Downstream Customer in Retail Figure Programmatic Advertising Market Size (Million USD) and Growth Rate in Retail (2014-2019) Table Key Downstream Customer in Travel Figure Programmatic Advertising Market Size (Million USD) and Growth Rate in Travel (2014-2019) Table Programmatic Advertising Market Size (Million USD) by Players (2018 and 2019) Figure Programmatic Advertising Market Size Share by Players in 2018 Figure Programmatic Advertising Market Size Share by Players in 2019 Table Rubicon Project (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of Rubicon Project (U.S.) (2014-2019) Figure Rubicon Project (U.S.) Programmatic Advertising Business Revenue Market Share in 2018 Table Adroll (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of Adroll (U.S.) (2014-2019) Figure Adroll (U.S.) Programmatic Advertising Business Revenue Market Share in 2018 Table Adobe Marketing Cloud (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of Adobe Marketing Cloud (U.S.) (2014-2019) Figure Adobe Marketing Cloud (U.S.) Programmatic Advertising Business Revenue Market Share in 2018 Table DoubleClick (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of DoubleClick (U.S.) (2014-2019) Figure DoubleClick (U.S.) Programmatic Advertising Business Revenue Market Share in 2018 Table Choozle (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of Choozle (U.S.) (2014-2019) Figure Choozle (U.S.) Programmatic Advertising Business Revenue Market Share in 2018 Table AdReady (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of AdReady (U.S.) (2014-2019) Figure AdReady (U.S.) Programmatic Advertising Business Revenue Market Share in 2018 Table DataXu (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of DataXu (U.S.) (2014-2019) Figure DataXu (U.S.) Programmatic Advertising Business Revenue Market Share in 2018 Table Centro, Inc. (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of Centro, Inc. (U.S.) (2014-2019) Figure Centro, Inc. (U.S.) Programmatic Advertising Business Revenue Market Share in 2018 Table PulsePoint, Inc. (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of PulsePoint, Inc. (U.S.) (2014-2019) Figure PulsePoint, Inc. (U.S.) Programmatic Advertising Business Revenue Market Share in 20187 Table Outbrain (U.S.) Basic Information List Table Programmatic Advertising Business Revenue (Million USD) of Outbrain (U.S.) (2014-2019) Figure Outbrain (U.S.) Programmatic Advertising Business Revenue Market Share in 2018 Table Global Programmatic Advertising Market Size (Million USD) by Type (2014-2019) Figure Global Programmatic Advertising Market Size Share by Type in 2014 Figure Global Programmatic Advertising Market Size Share by Type in 2015 Figure Global Programmatic Advertising Market Size Share by Type in 2016 Figure Global Programmatic Advertising Market Size Share by Type in 2017 Figure Global Programmatic Advertising Market Size Share by Type in 2018 Figure Global Programmatic Advertising Market Size Share by Type in 2019 Table Global Programmatic Advertising Market Size (Million USD) by Application (2014-2019) Figure Global Programmatic Advertising Market Size (Million USD) by Application in 2014 Figure Global Programmatic Advertising Market Size (Million USD) by Application in 2015 Figure Global Programmatic Advertising Market Size (Million USD) by Application in 2015 Figure Global Programmatic Advertising Market Size (Million USD) by Application in 2017 Figure Global Programmatic Advertising Market Size (Million USD) by Application in 2018 Figure Global Programmatic Advertising Market Size (Million USD) by Application in 2019 Table Top Consumer/End Users of Programmatic Advertising Figure North America Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Table North America Programmatic Advertising Market Size (Million USD) by Players (2014-2019) Figure North America Programmatic Advertising Market Size Share by Players in 2018 Figure North America Programmatic Advertising Market Size Share by Players in 2019 Figure Europe Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Table Europe Programmatic Advertising Market Size (Million USD) by Players (2014-2019) Figure Europe Programmatic Advertising Market Size Share by Players in 2018 Figure Europe Programmatic Advertising Market Size Share by Players in 2019 Figure China Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Table China Programmatic Advertising Market Size (Million USD) by Players (2014-2019) Figure China Programmatic Advertising Market Size Share by Players in 2018 Figure China Programmatic Advertising Market Size Share by Players in 2019 Figure Rest of Asia Pacific Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Table Rest of Asia Pacific Programmatic Advertising Market Size (Million USD) by Players (2014-2019) Figure Rest of Asia Pacific Programmatic Advertising Market Size Share by Players in 2018 Figure Rest of Asia Pacific Programmatic Advertising Market Size Share by Players in 2019 Figure Central & South America Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Table Central & South America Programmatic Advertising Market Size (Million USD) by Players (2014-2019) Figure Central & South America Programmatic Advertising Market Size Share by Players in 2018 Figure Central & South America Programmatic Advertising Market Size Share by Players in 2019 Figure Middle East & Africa Programmatic Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2019) Table Middle East & Africa Programmatic Advertising Market Size (Million USD) by Players (2014-2019) Figure Middle East & Africa Programmatic Advertising Market Size Share by Players in 2018 Figure Middle East & Africa Programmatic Advertising Market Size Share by Players in 2019 Figure Global Programmatic Advertising Market Size (Million USD) by Regions (2019-2025) Table Global Programmatic Advertising Market Size (Million USD) by Regions (2019-2025) Figure Global Programmatic Advertising Market Size Share by Regions in 2019 Figure Global Programmatic Advertising Market Size Share by Regions in 2025 Figure North America Programmatic Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure Europe Programmatic Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure China Programmatic Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure Rest of Asia Pacific Programmatic Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure Central & South America Programmatic Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure Middle East & Africa Programmatic Advertising Revenue (Million USD) and Growth Rate (2019-2025) Table Global Programmatic Advertising Market Size (Million USD) by Type (2019-2025) Figure Global Programmatic Advertising Market Size Share by Type in 2019 Figure Global Programmatic Advertising Market Size Share by Type in 2025 Table Global Programmatic Advertising Market Size (Million USD) by Application (2019-2025) Figure Global Programmatic Advertising Market Size (Million USD) by Application in 2019 Figure Global Programmatic Advertising Market Size (Million USD) by Application in 2025

Rubicon Project (U.S.) Adroll (U.S.) Adobe Marketing Cloud (U.S.) DoubleClick (U.S.) Choozle (U.S.) AdReady (U.S.) DataXu (U.S.) Centro, Inc. (U.S.) PulsePoint, Inc. (U.S.) Outbrain (U.S.)