Table of Contents: 1 Executive Summary 2 Scope of the Report 2.1 Market Definition 2.2 Scope of the Study 2.2.1 Research Objectives 2.2.2 Assumption & Limitations 2.3 Market Structure 3 Market Insights 4 Research Methodology 4.1 Research Process 4.2 Secondary Research 4.3 Primary Research 4.4 Forecast Model 5 Market Landscape 5.1 Porters Five Forces Analysis 5.1.1 Threat of new entrants 5.1.2 Bargaining power of suppliers 5.1.3 Bargaining power of buyers 5.1.4 Threat of substitute 5.1.5 Rivalry 5.2 Value Chain/Supply Chain of Marketing Automation Software Market 6 Market Dynamics 6.1 Introduction 6.2 Drivers 6.2.1 Increase adoption of social media platforms for advertising 6.2.2 Increasing adoption of automation tools in the retail sector 6.2.3 Drivers Impact Analysis 6.3 Opportunities 6.3.1 Integration of Artificial intelligence (AI) and Big Data Analytics in Digital Marketing 6.4 Challenges 6.4.1 Data Privacy 7 Global Marketing Automation Software Market, By Product 7.1 Overview 7.1.1 Digital Marketing 7.1.2 E-mail Marketing 7.1.3 Mobile Marketing 7.1.4 Inbound Marketing 8 Global Marketing Automation Software Market, By Application 8.1 Overview 8.1.1 SMEs 8.1.2 Large Enterprise 9 Global Marketing Automation Software Market, By Region 9.1 Introduction 9.2 North America 9.3 Europe 9.4 Asia-Pacific 9.5 Rest of the World 9.5.1 Middle East & Africa 9.5.2 Latin America 10 Competitive Landscape 10.1 Competitive Landscape 11 Company Profiles 11.1 Oracle Corporation 11.1.1 Company Overview 11.1.2 Financial Overview 11.1.3 Products/Services/Solutions Offered 11.1.4 Key Developments 11.1.5 SWOT Analysis 11.1.6 Key Strategies 11.2 IBM Corporation 11.2.1 Company Overview 11.2.2 Financial Overview 11.2.3 Products/Services/Solutions Offered 11.2.4 Key Developments 11.2.5 SWOT Analysis 11.2.6 Key Strategy 11.3 Infusionsoft Inc. 11.3.1 Company Overview 11.3.2 Products/Services/Solutions Offered 11.3.3 SWOT Analysis 11.4 SAP SE 11.4.1 Company Overview 11.4.2 Financial Overview 11.4.3 Products/Services/Solutions Offered 11.4.4 Key Developments 11.4.5 SWOT Analysis 11.4.6 Key Strategies 11.5 SAS Institute Inc 11.5.1 Company Overview 11.5.2 Financial Overview 11.5.3 Products/Services/Solutions Offered 11.5.4 Key Developments 11.5.5 SWOT Analysis 11.5.6 Key Strategy 11.6 Adobe Systems, Inc 11.6.1 Company Overview 11.6.2 Financial Overview 11.6.3 Products/Services/Solutions Offered 11.6.4 Key Developments 11.6.5 SWOT Analysis 11.6.6 Key Strategy 11.7 Hubspot Inc 11.7.1 Company Overview 11.7.2 Financial Overview 11.7.3 Products/Services/Solutions Offered 11.7.4 Key Developments 11.7.5 SWOT Analysis 11.7.6 Key Strategy 11.8 Act-On Software Inc. 11.8.1 Company Overview 11.8.2 Products/Services/Solutions Offered 11.8.3 SWOT Analysis 11.9 Salesforce.com Inc. 11.9.1 Company Overview 11.9.2 Financial Overview 11.9.3 Products/Services/Solutions Offered 11.9.4 Key Developments 11.9.5 SWOT Analysis 11.9.6 Key Strategy 11.1 Cognizant Technology Solutions Corporation. 11.10.1 Company Overview 11.10.2 Financial Overview 11.10.3 Products/Services/Solutions Offered 11.10.4 Key Developments 11.10.5 SWOT Analysis 11.10.6 Key Strategy

List of Tables: TABLE 1 MARKET SYNOPSIS TABLE 2 LIST OF ASSUMPTIONS TABLE 3 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013–2025 (USD MILLION) TABLE 4 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2023 (USD MILLION) TABLE 5 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, 2013–2025 (USD MILLION) TABLE 6 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017–2025 (USD MILLION) TABLE 7 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION) TABLE 8 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION) TABLE 9 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017–2025 (USD MILLION) TABLE 10 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION) TABLE 11 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION) TABLE 12 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017–2025 (USD MILLION) TABLE 13 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION) TABLE 14 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION) TABLE 15 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017–2025 (USD MILLION) TABLE 16 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION) TABLE 17 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION) TABLE 18 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION) TABLE 19 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION) TABLE 20 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION) TABLE 21 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION)List of Figures: FIGURE 1 GLOBAL MARKETING AUTOMATION SOFTWARE, MARKET OUTLOOK 2013-2025 (USD MILLION) FIGURE 2 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET: MARKET STRUCTURE FIGURE 3 GLOBAL MARKETING AUTOMATION SOFTWARE REVENUE (USD MILLION) COMPARISON, BY REGIONS (2013 VS 2017 VS 2025) FIGURE 4 GLOBAL MARKETING AUTOAMTION SOFTWARE, MARKET GROWTH RATE BY REGION (2014-2025) FIGURE 5 NORTH AMERICA MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025) FIGURE 6 EUROPE MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025) FIGURE 7 ASIA-PACIFIC MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025) FIGURE 8 REST OF THE WORLD MARKETING AUTOAMTION SOFTWARE, GROWTH RATE BY REGION (2018-2025) FIGURE 9 TOP DOWN & BOTTOM UP APPROACH FIGURE 10 PORTERS FIVE FORCES ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET FIGURE 11 VALUE CHAIN: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET FIGURE 12 DROC ANALYSIS OF GLOBAL MARKETING AUTOMATION SOFTWARE MARKET FIGURE 13 DRIVERS IMPACT ANALYSIS: MARKETING AUTOMATION SOFTWARE MARKET FIGURE 14 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION) FIGURE 15 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2017 VS 2025 (USD MILLION) FIGURE 16 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, 2017 VS 2017 VS 2025 (USD MILLION) FIGURE 17 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION) FIGURE 18 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION) FIGURE 19 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION) FIGURE 20 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%) FIGURE 21 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION) FIGURE 22 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION) FIGURE 23 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION) FIGURE 24 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%) FIGURE 25 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION) FIGURE 26 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION) FIGURE 27 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION) FIGURE 28 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%) FIGURE 29 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION) FIGURE 30 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION) FIGURE 31 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION) FIGURE 32 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%) FIGURE 33 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION) FIGURE 34 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION) FIGURE 35 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION) FIGURE 36 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION) FIGURE 37 BENCHMARKING OF MAJOR COMPETITORS

SAS Institute Inc., Hubspot Inc., Infusionsoft Inc., IBM Corporation, SAP SE, Cognizant Technology Solutions Corporation, Act-On Software Inc., Adobe Systems, Inc, Salesforce.com Inc.