Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov 2012 - Apr 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011-Feb 2012), Exchange Rate: Monthly (Dec 2012 - May 2013) Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual, FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Market Segmentation & Scope of the Report Slide 6: Value Chain Market Overview Slide 7-12: Indian Biscuit Market Overview, Per Capita Consumption, Market Size and Growth Figures (value-wise; 2012 - 2017e), Annual Production in Organized Sector (2008-09 to 2011-12), Market Segmentation (2012), Value Contribution of Biscuits (2010, 2011 & 2012), Region-wise Biscuit Consumption (2012), Rural & Urban Market Penetration, Change in Market Share of Players (2009-10 & 2010-11) and Market Penetration Strategy Consumer Insights Slide 13-23: Consumer Insights & Preferences EXIM Slide 24: Export Overview, Exports (value-wise; 2010-11 to 2012-13), Country-wise Exports (2011-12 & 2012-13) Slide 25: Import Overview, Imports (value-wise; 2010-11 to 2012-13), Country-wise Imports (2011-12 & 2012-13) Drivers & Challenges Slide 26: Drivers and Challenges - Summary Slide 27-30: Drivers Slide 31-33: Challenges Government Rules & Policies Slide 34: Government Rules & Policies - Summary Slide 35-38: Trends Trends Slide 39: Key Trends - Summary Slide 40-43: Major Trends in the Market Competitive Landscape Slide 44: Porter's Five Forces Analysis Slide 45-46: Major Biscuit Brands in India Slide 47-51: Competitive Benchmarking Slide 52-112: Major Companies Strategic Recommendation Slide 113-116: Key Recommendations Appendix Slide 117: Appendix Slide 118: Sources of Information

Macro Economic Indicators 1. GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13) 2. Inflation Rate: Monthly (Nov-Dec 2012 - Mar-Apr 2013) 3. Gross Fiscal Deficit: Monthly (Sep 2011 - Feb 2012) 4. Exchange Rate: Monthly (Dec 2012 - May 2013) 5. Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13) 6. Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13) 7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13) Market Overview 1. Per Capita Biscuit Consumption (2012) 2. Market Size & Growth (2012 - 2017e) 3. Annual Production in Organized Sector (2008-09 to 2011-12) 4. Market Segmentation (2012) 5. Value Contribution of Biscuits (2010, 2011 & 2012) 6. Region-wise Biscuit Consumption (2012) 7. Market Share of Major Players (2009-10 & 2010-11) Consumer Insights 1. Profile of Respondents - Gender 2. Profile of Respondents - Age-wise 3. Purchasing Pattern of Biscuits 4. Shape Preference of Biscuits 5. Frequency of Biscuit Consumption 6. Pattern of Biscuit Consumption 7. Preference Pattern of Types of Biscuits 8. Preference Pattern 9. Packaging Preference 10. Brand Preference 11. Factors Influencing Purchase 12. Quality Purchase Preference 13. Purchase Location Preference 14. Sources of Information 15. Demand of Biscuits - Family Member-wise Split 16. Family Shopping Split 17. Biscuit Purchase Budget 18. Monthly Expenditure of Biscuits EXIM 1. Exports (Value-wise; 2010-11 to 2012-13) 2. Country-wise Exports (Value-wise; 2011-12 & 2012-13) 3. Imports (Value-wise; 2010-11 to 2012-13) 4. Country-wise Imports (Value-wise; 2011-12 & 2012-13) Drivers & Challenges 1. Aggregate Consumption (2005, 2015e & 2025e) 2. Aggregate disposable Income (2005, 2015e & 2025e) 3. Growth in Television Industry (2010 - 2015e) 4. Development of Print Media (2009 - 2014e) 5. Number of Retail Outlets (2000 & 2010) 6. Number of Hypermarkets in India (2008 - 2011) 7. Organized Retail Market Space (2010 & 2020e) 8. Growth of Malls in India (2010-11 & 2011-12) 9. Monthly Crude Oil Prices (Apr 2012 - Mar 2013) Trends 1. Shift Towards Premiumization 2. Health & Wellness Food Market (2011 & 2015e) Competitive Landscape 1. Competitive Benchmarking - Key Ratios of 5 Major Companies - Operational & Financial Basis (2012-2013) 2. Company profiles (All Companies) a. Financial Snapshot b. Key Business segments c. Key Geographic segments Competitive Landscape 1. Public Trading Comparables (FY 2012) 2. Company Profiles (All Companies) a. Company Information (All Companies) b. Products and Services (All Companies) c. Key People (All Companies) a. Key Financial Performance Indicators (All Companies) b. Key Ratios (All Companies) d. Business Highlights (All Companies) Appendix 1. Key Ratios Description 2. Sources of Information

Public Companies 1. Britannia Industries Ltd. 2. GlaxoSmithKline Consumer Healthcare Ltd. 3. ITC Ltd. 4. Anmol Biscuits Ltd. 5. Australian Foods India Pvt. Ltd. 6. Cadbury India Ltd. 7. Dukes Products India Ltd. 8. Elite Foods Pvt. Ltd. 9. Parle Products Pvt. Ltd. 10. Priya Food Products Ltd. 11. Sona Biscuits Pvt. Ltd. 12. SAJ Food Products Pvt. Ltd. 13. Surya Food and Agro Ltd.