Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Category segmentation 2 Geography segmentation 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 9 Market value 9 Market Segmentation 10 Category segmentation 10 Geography segmentation 11 Market distribution 12 Market Outlook 13 Market value forecast 13 Five Forces Analysis 14 Summary 14 Buyer power 16 Supplier power 17 New entrants 19 Threat of substitutes 21 Degree of rivalry 22 Leading Companies 24 Amazon.com, Inc. 24 ASOS Plc 28 Jumia 31 nefsak.com 32 Macroeconomic Indicators 33 Country data 33 Methodology 35 Industry associations 36 Related MarketLine research 36 Appendix 37 About MarketLine 37

List of Tables Table 1: Egypt online retail sector value: $ million, 2013-17 Table 2: Egypt online retail sector category segmentation: $ million, 2017 Table 3: Egypt online retail sector geography segmentation: $ million, 2017 Table 4: Egypt online retail sector distribution: % share, by value, 2017 Table 5: Egypt online retail sector value forecast: $ million, 2017-22 Table 6: Amazon.com, Inc.: key facts Table 7: Amazon.com, Inc.: key financials ($) Table 8: Amazon.com, Inc.: key financial ratios Table 9: ASOS Plc: key facts Table 10: ASOS Plc: key financials ($) Table 11: ASOS Plc: key financials ($) Table 12: ASOS Plc: key financial ratios Table 13: Jumia: key facts Table 14: nefsak.com: key facts Table 15: Egypt size of population (million), 2013–17 Table 16: Egypt gdp (constant 2005 prices, $ billion), 2013–17 Table 17: Egypt gdp (current prices, $ billion), 2013–17 Table 18: Egypt inflation, 2013–17 Table 19: Egypt consumer price index (absolute), 2013–17 Table 20: Egypt exchange rate, 2014–17

Amazon.com, Inc. ASOS Plc Jumia nefsak.com