Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Category segmentation 2 Geography segmentation 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 9 Market value 9 Market Segmentation 10 Category segmentation 10 Geography segmentation 11 Market distribution 12 Market Outlook 13 Market value forecast 13 Five Forces Analysis 14 Summary 14 Buyer power 16 Supplier power 17 New entrants 19 Threat of substitutes 21 Degree of rivalry 22 Leading Companies 24 DealDey Ltd. 24 Jumia 25 Konga.com Online Shopping Limited 26 Macroeconomic Indicators 27 Country data 27 Methodology 29 Industry associations 30 Related MarketLine research 30 Appendix 31 About MarketLine 31

List of Tables Table 1: Nigeria online retail sector value: $ million, 2013-17 Table 2: Nigeria online retail sector category segmentation: $ million, 2017 Table 3: Nigeria online retail sector geography segmentation: $ million, 2017 Table 4: Nigeria online retail sector distribution: % share, by value, 2017 Table 5: Nigeria online retail sector value forecast: $ million, 2017-22 Table 6: DealDey Ltd.: key facts Table 7: Jumia: key facts Table 8: Konga.com Online Shopping Limited: key facts Table 9: Nigeria size of population (million), 2013–17 Table 10: Nigeria gdp (constant 2005 prices, $ billion), 2013–17 Table 11: Nigeria gdp (current prices, $ billion), 2013–17 Table 12: Nigeria inflation, 2013–17 Table 13: Nigeria consumer price index (absolute), 2013–17 Table 14: Nigeria exchange rate, 2014–17

DealDey Ltd. Jumia Konga.com Online Shopping Limited