PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Craft beer – Market size and forecast 2017-2022 • Non-craft beer – Market size and forecast 2017-2022 • Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Segmentation by distribution channel • Comparison by distribution channel • On-Trade channel – Market size and forecast 2017-2022 • Off-Trade channel – Market size and forecast 2017-2022 • Market opportunity by distribution channel PART 10: KEY LEADING STATES PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Introduction of new beer flavors • Growing demand for low-alcohol beer • Increasing dependency on technology PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption PART 15: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Anheuser-Busch InBev • Boston Beer • Constellation Brands • Heineken • Molson Coors Brewing PART 16: APPENDIX • List of abbreviations PART 17: EXPLORE TECHNAVIO Exhibit 01: Alcohol beverages market in US Exhibit 02: Alcohol beverages market in the US Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: US – Market size and forecast 2017-2022 ($ bn) Exhibit 09: US – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Product – Market share 2017-2022 (%) Exhibit 19: Comparison by product Exhibit 20: Craft beer – Market size and forecast 2017-2022 ($ bn) Exhibit 21: Craft beer – Year-over-year growth 2018-2022 (%) Exhibit 22: Non-craft beer – Market size and forecast 2017-2022 ($ bn) Exhibit 23: Non-craft beer – Year-over-year growth 2018-2022 (%) Exhibit 24: Market opportunity by product Exhibit 25: Customer landscape Exhibit 26: Distribution channel – Market share 2017-2022 (%) Exhibit 27: Comparison by distribution channel Exhibit 28: On-Trade – Market size and forecast 2017-2022 ($ bn) Exhibit 29: On-Trade – Year-over-year growth 2018-2022 (%) Exhibit 30: Off-Trade – Market size and forecast 2017-2022 ($ bn) Exhibit 31: Off-Trade – Year-over-year growth 2018-2022 (%) Exhibit 32: Market opportunity by distribution channel Exhibit 33: Key leading states Exhibit 34: Vendor landscape Exhibit 35: Landscape disruption Exhibit 36: Vendors covered Exhibit 37: Vendor classification Exhibit 38: Market positioning of vendors Exhibit 39: Vendor overview Exhibit 40: Anheuser-Busch InBev – Business segments Exhibit 41: Anheuser-Busch InBev – Organizational developments Exhibit 42: Anheuser-Busch InBev – Segment focus Exhibit 43: Anheuser-Busch InBev – Key offerings Exhibit 44: Vendor overview Exhibit 45: Boston Beer – Business segments Exhibit 46: Boston Beer – Organizational developments Exhibit 47: Boston Beer – Segment focus Exhibit 48: Boston Beer – Key offerings Exhibit 49: Constellation Brands overview Exhibit 50: Constellation Brands – Business segments Exhibit 51: Constellation Brands – Organizational developments Exhibit 52: Constellation Brands – Geographic focus Exhibit 53: Constellation Brands – Segment focus Exhibit 54: Constellation Brands – Key offerings Exhibit 55: Vendor overview Exhibit 56: Heineken – Business segments Exhibit 57: Heineken – Organizational developments Exhibit 58: Heineken – Segment focus Exhibit 59: Heineken – Key offerings Exhibit 60: Vendor overview Exhibit 61: Molson Coors Brewing – Business segments Exhibit 62: Molson Coors Brewing – Organizational developments Exhibit 63: Molson Coors Brewing – Segment focus Exhibit 64: Molson Coors Brewing – Key offerings

Anheuser-Busch InBev Boston Beer Constellation Brands Heineken Molson Coors Brewing