PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Global rum market • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Global gold and dark rum market • Global white rum market • Global spiced rum market • Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: MARKET SEGMENTATION DISTRIBUTION CHANNEL • Segmentation by distribution channel • Comparison by distribution channel • On-trade • Off-trade • Market opportunity by distribution channel PART 10: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Rum market in APAC • Rum market in Americas • Rum market in EMEA • Key leading countries • India • US • Philippines • France • Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Marketing initiatives • Increasing demand for craft rum • Mergers and acquisitions • Online trends PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption PART 15: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Bacardi • Diageo • LT Group • Pernod Ricard • Ron Barceló • List of abbreviations Exhibit 01: Parent market Exhibit 02: Global alcoholic beverage market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global rum market – Market size and forecast 2017-2022 (million liters) Exhibit 09: Global rum market – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Product – Market share 2017-2022 (%) Exhibit 19: Comparison by product Exhibit 20: Global gold and dark rum market– Market size and forecast 2017-2022 (million liters) Exhibit 21: Global gold and dark rum market – Year-over-year growth 2018-2022 (%) Exhibit 22: Global white rum market – Market size and forecast 2017-2022 (million liters) Exhibit 23: Global white rum market – Year-over-year growth 2018-2022 (%) Exhibit 24: Global spiced rum market – Market size and forecast 2017-2022 (million liters) Exhibit 25: Global spiced rum market – Year-over-year growth 2018-2022 (%) Exhibit 26: Market opportunity by product Exhibit 27: Customer landscape Exhibit 28: Distribution channel – Market share 2017-2022 (%) Exhibit 29: Comparison by distribution channel Exhibit 30: On-trade – Market size and forecast 2017-2022 (million liters) Exhibit 31: On-trade – Year-over-year growth 2018-2022 (%) Exhibit 32: Off-trade – Market size and forecast 2017-2022 (million liters) Exhibit 33: Off-trade – Year-over-year growth 2018-2022 (%) Exhibit 34: Market opportunity by distribution channel Exhibit 35: Global rum market – Market share by geography 2017-2022 (%) Exhibit 36: Regional comparison Exhibit 37: Rum market in APAC– Market size and forecast 2017-2022 (million liters) Exhibit 38: Rum market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 39: Rum market in Americas – Market size and forecast 2017-2022 (million liters) Exhibit 40: Rum market in Americas – Year-over-year growth 2018-2022 (%) Exhibit 41: Rum market in EMEA – Market size and forecast 2017-2022 (million liters) Exhibit 42: Rum market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 43: Key leading countries Exhibit 44: Market opportunity Exhibit 45: Product launches Exhibit 46: Packaging innovations in rum category Exhibit 47: Mergers and acquisitions in the rum category 2018 Exhibit 48: Vendor landscape Exhibit 49: Landscape disruption Exhibit 50: Vendors covered Exhibit 51: Vendor classification Exhibit 52: Market positioning of vendors Exhibit 53: Vendor overview Exhibit 54: Bacardi – Organizational developments Exhibit 56: Bacardi – Geographic focus Exhibit 57: Bacardi – Product offerings Exhibit 58: Vendor overview Exhibit 59: Diageo – Geographical segments 2017 Exhibit 60: Diageo – Organizational developments Exhibit 62: Diageo – Geographic focus Exhibit 63: Diageo – Key offerings Exhibit 64: Vendor overview Exhibit 65: LT Group – Organizational developments Exhibit 66: LT Group– Geographic focus Exhibit 67: LT Group – Key offerings Exhibit 68: Vendor overview Exhibit 69: Pernod Ricard – Organizational developments Exhibit 70: Pernod Ricard – Geographic focus Exhibit 71: Pernod Ricard – Key offerings Exhibit 72: Vendor overview Exhibit 73: Ron Barceló – Organizational developments Exhibit 74: Ron Barceló– Geographic focus Exhibit 75: Ron Barceló – Key offerings

Bacardi Diageo LT Group Pernod Ricard Ron Barceló