PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Global classic matcha green tea powder market – Market size and forecast 2017-2022 • Global ceremonial matcha green tea powder market – Market size and forecast 2017-2022 • Global culinary matcha green tea powder market – Market size and forecast 2017-2022 • Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Matcha green tea powder market in APAC – Market size and forecast 2017-2022 • Matcha green tea powder market in Americas – Market size and forecast 2017-2022 • Matcha green tea powder market in EMEA – Market size and forecast 2017-2022 • Key leading countries • Matcha green tea powder market in Japan • Matcha green tea powder market in China • Matcha green tea powder market in US • Matcha green tea powder market in Germany • Matcha green tea powder market in Australia • Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 12: MARKET TRENDS • Increasing number of M&A • Growth of online retail • Innovation in flavors and packaging PART 13: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 14: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • AIYA • DōMatcha • Encha • Ippodo Tea • Marukyu-Koyamaen PART 15: APPENDIX • List of abbreviations Exhibit 01: Global green tea market Exhibit 02: Global green tea market: Segmentation Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global matcha green tea powder market – Market size and forecast 2017-2022 ($ mn) Exhibit 09: Global matcha green tea powder market – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Product – Market share 2017-2022 (%) Exhibit 19: Comparison by product Exhibit 20: Global classic matcha green tea powder market – Market size and forecast 2017-2022 ($ mn) Exhibit 21: Global classic matcha green tea powder market – Year-over-year growth 2018-2022 (%) Exhibit 22: Global ceremonial matcha green tea powder market – Market size and forecast 2017-2022 ($ mn) Exhibit 23: Global ceremonial matcha green tea powder market – Year-over-year growth 2018-2022 (%) Exhibit 24: Global culinary matcha green tea powder market – Market size and forecast 2017-2022 ($ mn) Exhibit 25: Global culinary matcha green tea powder market – Year-over-year growth 2018-2022 (%) Exhibit 26: Market opportunity by product Exhibit 27: Customer landscape Exhibit 28: Global matcha green tea powder market – Market share by geography 2017-2022 (%) Exhibit 29: Regional comparison Exhibit 30: Matcha green tea powder market in APAC – Market size and forecast 2017-2022 ($ mn) Exhibit 31: Matcha green tea powder market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 32: Matcha green tea powder market in Americas – Market size and forecast 2017-2022 ($ mn) Exhibit 33: Matcha green tea powder market in Americas – Year-over-year growth 2018-2022 (%) Exhibit 34: Matcha green tea powder market in EMEA – Market size and forecast 2017-2022 ($ mn) Exhibit 35: Matcha green tea powder market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 36: Key leading countries Exhibit 37: Matcha green tea powder market in Japan – Market size and forecast 2017-2022 ($ mn) Exhibit 38: Matcha green tea powder market in China – Market size and forecast 2017-2022 ($ mn) Exhibit 39: Matcha green tea powder market in US – Market size and forecast 2017-2022 ($ mn) Exhibit 40: Matcha green tea powder market in Germany – Market size and forecast 2017-2022 ($ mn) Exhibit 41: Matcha green tea powder market in Australia – Market size and forecast 2017-2022 ($ mn) Exhibit 42: Market opportunity Exhibit 43: A brief overview of new and innovative product launches in the global matcha green tea powder industry since 2012 Exhibit 44: An overview of major M&A in global matcha green tea powder market since 2014 Exhibit 45: Vendor landscape Exhibit 46: Landscape disruption Exhibit 47: Vendors covered Exhibit 48: Vendor classification Exhibit 49: Market positioning of vendors Exhibit 50: AIYA – overview Exhibit 51: AIYA – Business segments Exhibit 52: AIYA – Organizational developments Exhibit 53: AIYA – Key offerings Exhibit 54: DōMatcha overview Exhibit 55: DōMatcha – Business segments Exhibit 56: DōMatcha – Organizational developments Exhibit 57: DōMatcha – Key offerings Exhibit 58: Encha – overview Exhibit 59: Encha – Business segments Exhibit 60: Encha – Key offerings Exhibit 61: Ippodo Tea – overview Exhibit 62: Ippodo Tea – Business segments Exhibit 63: Ippodo Tea – Key offerings Exhibit 64: Marukyu-Koyamaen overview Exhibit 65: Marukyu-Koyamaen – Business segments Exhibit 66: Marukyu-Koyamaen – Key offerings

AIYA DōMatcha Encha Ippodo Tea Marukyu-Koyamaen