PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT • Beauty and personal care market in Africa by product • Comparison by product • Skincare products market in Africa – Market size and forecast 2017-2022 • Hair care products market in Africa – Market size and forecast 2017-2022 • Color cosmetics market in Africa – Market size and forecast 2017-2022 • Fragrances market in Africa – Market size and forecast 2017-2022 • Other products market in Africa – Market size and forecast 2017-2022 • Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Beauty and personal care market in Africa by distribution channel • Comparison by distribution channel • Beauty and personal care market in Africa through offline distribution channel – Market size and forecast 2017-2022 • Beauty and personal care market in Africa through online distribution channel – Market size and forecast 2017-2022 • Market opportunity by distribution channel PART 10: REGIONAL LANDSCAPE • Geographical segmentation • Country comparison • South Africa – Market size and forecast 2017-2022 • Nigeria – Market size and forecast 2017-2022 • Egypt – Market size and forecast 2017-2022 • Algeria – Market size and forecast 2017-2022 • Kenya – Market size and forecast 2017-2022 • Rest of Africa – Market size and forecast 2017-2022 • Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Emergence of BPC products with natural ingredients • Growing online retailing of BPC products • Growing popularity of multifunctional personal care products PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario • Competitive strategy PART 15: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Comparative analysis of key vendors • Beiersdorf • Estée Lauder Companies • L’Oréal • Procter & Gamble (P&G) • Unilever PART 16: APPENDIX • List of abbreviations Exhibit 01: Parent market Exhibit 02: Global beauty and personal care market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: BPC market in Africa – Market size and forecast 2017-2022 ($ bn) Exhibit 09: BPC market in Africa –Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Product – Market share 2017-2022 (%) Exhibit 19: Comparison by product Exhibit 20: Skin care products market in Africa – Market size and forecast 2017-2022 ($ bn) Exhibit 21: Skin care products market in Africa – Year-over-year growth 2018-2022 (%) Exhibit 22: Hair care products market in Africa – Market size and forecast 2017-2022 ($ bn) Exhibit 23: Haircare products market in Africa – Year-over-year growth 2018-2022 (%) Exhibit 24: Color cosmetics market in Africa – Market size and forecast 2017-2022 ($ bn) Exhibit 25: Color cosmetics market in Africa – Year-over-year growth 2018-2022 (%) Exhibit 26: Fragrances market in Africa – Market size and forecast 2017-2022 ($ mn) Exhibit 27: Fragrances market in Africa – Year-over-year growth 2018-2022 (%) Exhibit 28: Other products market in Africa – Market size and forecast 2017-2022 ($ bn) Exhibit 29: Other products market in Africa – Year-over-year growth 2018-2022 (%) Exhibit 30: Market opportunity by product Exhibit 31: Customer landscape Exhibit 32: Distribution channel – Market share 2017-2022 (%) Exhibit 33: Comparison by distribution channel Exhibit 34: Offline distribution channel – Market size and forecast 2017-2022 ($ bn) Exhibit 35: Offline distribution channel – Year-over-year growth 2018-2022 (%) Exhibit 36: Online distribution channel – Market size and forecast 2017-2022 ($ mn) Exhibit 37: Online distribution channel – Year over year growth 2018-2022 (%) Exhibit 38: Market opportunity by distribution channel Exhibit 39: Market share by geography 2017-2022 (%) Exhibit 40: Country comparison Exhibit 41: South Africa – Market size and forecast 2017-2022 ($ bn) Exhibit 42: South Africa – Year-over-year growth 2018-2022 (%) Exhibit 43: Nigeria – Market size and forecast 2017-2022 ($ bn) Exhibit 44: Nigeria – Year-over-year growth 2018-2022 (%) Exhibit 45: Egypt – Market size and forecast 2017-2022 ($ bn) Exhibit 46: Egypt – Year-over-year growth 2018-2022 (%) Exhibit 47: Algeria – Market size and forecast 2017-2022 ($ mn) Exhibit 48: Algeria – Year-over-year growth 2018-2022 (%) Exhibit 49: Kenya – Market size and forecast 2017-2022 ($ bn) Exhibit 50: Kenya – Year-over-year growth 2018-2022 (%) Exhibit 51: Rest of Africa – Market size and forecast 2017-2022 ($ bn) Exhibit 52: Rest of Africa – Year over year growth 2018-2022 (%) Exhibit 53: Market opportunity Exhibit 54: Vendors offering personal care products for men Exhibit 55: Vendor landscape Exhibit 56: Landscape disruption Exhibit 57: Beauty and personal care market in Africa: Key vendors Exhibit 58: Vendors covered Exhibit 59: Vendor classification Exhibit 60: Market positioning of vendors Exhibit 61: Key vendors – Comparison of operating margins for FY2017, FY2016, and FY2015 Exhibit 62: Key vendors – Comparison of sales growth for FY2017, FY2016, and FY2015 Exhibit 63: Key vendors – Benchmarking on geographical presence Exhibit 64: Key vendors – Comparative analysis of product portfolio, product pricing, and geographical presence Exhibit 65: Beiersdorf – Vendor overview Exhibit 66: Beiersdorf – Business segments Exhibit 67: Beiersdorf – Organizational developments Exhibit 68: Beiersdorf – Geographic segmentation Exhibit 69: Beiersdorf – Segment focus Exhibit 70: Beiersdorf – Key offerings Exhibit 71: Estée Lauder Companies – Vendor overview Exhibit 72: Estée Lauder Companies – Business segments Exhibit 73: Estée Lauder Companies – Organizational developments Exhibit 74: Estée Lauder Companies – Geographic segmentation Exhibit 75: Estée Lauder Companies – Segment focus Exhibit 76: Estée Lauder Companies – Key offerings Exhibit 77: L’Oréal – Vendor overview Exhibit 78: L’Oréal – Business segments Exhibit 79: L’Oréal – Organizational developments Exhibit 80: L’Oréal – Geographic segmentation Exhibit 81: L’Oréal – Segment focus Exhibit 82: L’Oréal – Key offerings Exhibit 83: Procter & Gamble (P&G) – Vendor overview Exhibit 84: Procter & Gamble (P&G) – Business segments Exhibit 85: Procter & Gamble (P&G) – Organizational developments 2017and 2018 Exhibit 86: Procter & Gamble (P&G) – Geographic segmentation Exhibit 87: Procter & Gamble (P&G) – Segment focus Exhibit 88: Procter & Gamble (P&G) – Key offerings Exhibit 89: Unilever – Vendor overview Exhibit 90: Unilever – Business segments Exhibit 91: Unilever – Organizational developments Exhibit 92: Unilever – Geographic focus Exhibit 93: Unilever – Segment focus Exhibit 94: Unilever – Key offerings

Beiersdorf Estée Lauder Companies L’Oréal Procter & Gamble (P&G) Unilever