1. INTRODUCTION 1.1 Scope of Study 1.2 Market Definition 1.3 Executive Summary 2. RESEARCH METHODOLOGY 2.1 Study Deliverables 2.2 Study Assumptions 2.3 Research Phases 3. MARKET INSIGHTS 3.1 Market Overview 3.2 Market Trends 4. MARKET DYNAMICS 4.1 Drivers 4.2 Restraints 4.3 Opportunities 4.4 Industry Attractiveness – Porter’s Five Forces Analysis 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Consumers 4.4.3 Threat of New Entrants 4.4.4 Threat of Substitute Products and Services 4.4.5 Degree of Competition 5. MARKET SEGMENTATION 5.1 By Product Type 5.1.1 Introduction 5.1.2 Cake 5.1.3 Biscuits 5.1.4 Bread 5.1.5 Pastries 5.1.6 Morning Goods 5.2 By Distribution Channel 5.2.1 Introduction 5.2.2 Specialist Retailer 5.2.3 Retail Channel 5.2.4 Foodservice 6. BY GEOGRAPHY 6.1 Spain 6.2 United Kingdom 6.3 France 6.4 Germany 6.5 Russia 6.6 Italy 6.7 Rest of Europe 7. COMPETITIVE LANDSCAPE 7.1 Most Active Companies 7.2 Market Share Analysis 7.3 Strategies Adopted by Leading Players 8. COMPANY PROFILES 8.1 Agrofert A.S. 8.2 Associated British Foods Plc 8.3 Cereal Partners Worldwide Plc 8.4 Harry Brot GmbH 8.5 Kellogg Company 8.6 Kronenbrot KG Franz Mainz 8.7 Premier Foods Pl 8.8 Dr Schar AG/SPA 8.9 Warburtons 8.10 Yildiz Holding AS 8.11 Nesle *The list is not exhaustive 9. Disclaimer

Agrofert A.S. -Associated British Foods Plc -Cereal Partners Worldwide Plc -Harry Brot GmbH -Kellogg Company -Kronenbrot KG Franz Mainz -Premier Foods Pl -Dr Schar AG/SPA -Warburtons -Yildiz Holding AS -Nesle