1. Introduction 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Market Definitions 2. Market Insights 2.1 Market Overview 2.2 Market Trends 2.3 Industry Attractiveness – Porters Five Forces Analysis 2.3.1 Bargaining Power of Suppliers 2.3.2 Bargaining Power of Consumers 2.3.3 Threat of New Entrants 2.3.4 Threat of Substitute Products and Services 2.3.5 Degree of Competition 3. Market Dynamics 3.1 Drivers 3.1.1 Increased Consumer Awareness about Nutritional Drinks 3.1.2 Growing Popularity of Fitness Management Programs 3.2 Restraints 3.2.1 Health Risk Associated With Highly Caffeinated and Sugary Sports Drinks 3.3 Opportunities 3.3.1 Inclination Toward Natural Ingredient-based Sports Drinks 4. Market Segmentation 4.1 By Type 4.1.1 Introduction 4.1.2 Isotonic 4.1.3 Hypertonic 4.1.4 Hypotonic 4.2 By Packaging 4.2.1 Introduction 4.2.2 PET Bottle 4.2.3 Can 4.2.4 Others 4.3 By Distribution Channel 4.3.1 Introduction 4.3.2 Convenience Store 4.3.3 Hypermarket/Supermarket 4.3.4 Online Channel 4.3.5 Others 5. Regional Market Analysis 5.1 Asia-Pacific 5.1.1 China 5.1.2 India 5.1.3 Japan 5.1.4 Australia 5.1.5 Rest of Asia-Pacific 6. Competitive Landscape 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 7. Company Profiles 7.1 Fraser & Neave Holdings BHD 7.2 AJE Group 7.3 Rhino Supplements PTY LTD 7.4 PepsiCo Inc. 7.5 The Coca-Cola Company 7.6 PacificHealth Laboratories Inc. 7.7 Lucozade 7.8 Staminade 7.9 Otsuka Pharmaceutical Co. Ltd * List not Exhaustive 8. Appendix 8.1 Disclaimer

AJE Group, Fraser & Neave Holdings BHD, Lucozade, Otsuka Pharmaceutical Co. Ltd, PacificHealth Laboratories Inc., PepsiCo Inc., Rhino Supplements PTY LTD, Staminade, The Coca-Cola Company