1. Introduction 1.1 Key Deliverables of the study 1.2 Study Assumptions 1.3 Market Definitions 2. Research Approach and Methodology 2.1 Introduction 2.2 Research Design 2.3 Study timelines 2.4 Study Phases 2.4.1 Secondary Research 2.4.2 Discussion Guide 2.4.3 Market Engineering & Econometric Modelling 2.4.4 Expert Validation 3. Market Overview 3.1 Market Dynamics 3.1.1 Drivers 3.2 Constraints 3.3 Opportunities 3.4 Porters Five Forces Analysis 3.4.1 Bargaining Power of Suppliers 3.4.2 Bargaining Power of Buyers 3.4.3 Threat of New Entrants 3.4.4 Threat of Substitute Products and Services 3.4.5 Degree of Competition 5. Market Segmentation 5.1 By Product type 5.1.1 Still Water 5.1.2 Carbonated Water 5.1.3 Flavored Water 5.1.4 Functional Water 5.2 By Geography 4.4.1.1 UK 4.4.1.2 Germany 4.4.1.3 France 4.4.1.4 Italy 4.4.1.5 Spain 4.4.1.6 Rest of Europe 6. Competitive Landscape 7. Appendix 7.1 Disclaimer