1. Introduction 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Market Definition 2. Research Approach & Methodology 2.1 Introduction 2.2 Research Designs 2.3 Study Timelines 2.4 Study Phases 2.4.1 Secondary Research 2.4.2 Discussion Guide 2.4.3 Market Engineering and Econometric Modeling 2.4.4 Expert Validation 3. Market Overview 3.1 Market Trends 4. Market Dynamics 4.1 Drivers 4.1.1 Easy Availability, Affordability and Convenience 4.1.2 Growing Demand for Health and Wellness Products 4.1.3 Urbanization Spurring Market Growth 4.2 Restraints 4.2.1 Increased Competition 4.2.2 High Input Cost 4.3 Opportunities 4.3.1 Growing Demand in Developing Regions 4.3.2 Emphasis on Premium Segments 4.4 Porters Five Forces Analysis 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of New Entrants 4.4.4 Threat of Substitute Products and Services 4.4.5 Degree of Competition 4.5 Consumer Behavior Analysis 4.5.1 Consumer Demand Analysis 4.5.2 Target Market Identification 4.5.2.1 Purchasing Power 4.5.2.2 Demographic Strengths & Weaknesses 4.5.2.3 Spending Patterns 5. Market Segmentation 5.1 By Type 5.1.1 Sweet Biscuits 5.1.3 Savory Biscuits 5.1.4 Wafers 5.1.5 Crackers 5.1.6 Cookies 5.1.7 Others 5.3 By Distribution Channel 5.3.1 Specialist Retailers 5.3.3 Supermarkets/ Hypermarkets 5.3.4 Convenience Stores 5.3.5 Others 5.4 By Geography 5.4.1 North America 5.4.1.1 US 5.4.1.2 Canada 5.4.1.3 Mexico 5.4.1.4 Rest of North America 5.4.2 Europe 5.4.2.1 Germany 5.4.2.2 UK 5.4.2.3 France 5.4.2.4 Spain 5.4.2.5 Italy 5.4.2.6 Russia 5.4.2.7 Rest of Europe 5.4.3 Asia-Pacific 5.4.3.1 China 5.4.3.2 Japan 5.4.3.3 India 5.4.3.4 Australia 5.4.3.5 Rest of Asia-Pacific 5.4.4 South America 5.4.4.1 Brazil 5.4.4.2 Argentina 5.4.4.3 Rest of South America 5.4.5 Africa 5.4.5.1 South Africa 5.4.5.2 Rest of Africa 6. Competitive Landscape 6.1 Most Adopted Strategies 6.2 Most Active Companies 6.3 Market Share Analysis 7. Company Profiles 7.1 Burtons Foods Ltd. 7.2 Danone Group 7.3 Jiashili Group 7.4 Kraft Foods 7.5 MARS 7.6 McVities 7.7 Mondelez International 7.8 Nestle 7.9 Thomas Tunnock Limited 7.10 Uni-President 7.11 United Biscuits 7.12 Want Want Group 8. Appendix 8.1 Disclaimer

Burtons Foods Ltd., Danone Group, Jiashili Group, Kraft Foods, MARS, McVities, Mondelez International, Nestle, Thomas Tunnock Limited, Uni-President, United Biscuits, Want Want Group