1. Introduction 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Market Definitions 2. Research Approach and Methodology 2.1 Introduction 2.2 Research Design 2.3 Study Timelines 2.4 Study Phases 2.4.1 Secondary Research 2.4.2 Discussion Guide 2.4.3 Market Engineering & Econometric Modeling 2.4.4 Expert Validation 3. Key Findings of the Study 4. Market Overview 4.1 Introduction 4.2 Consumer Behavior Analysis 4.2.1 Consumer Demand Analysis 4.2.2 Target Market Identification 4.2.2.1 Purchasing Power 4.2.2.2 Demographic Strengths & Weaknesses 4.2.2.3 Spending Patterns 5. Market Dynamics 5.1 Drivers 5.1.1 Major investment in marketing strategies 5.1.2 Rising Consumer Demand for Sports Drink 5.1.4 Focus on Balanced Eating 5.2 Constraints 5.2.1 High Product Prices 5.2.2 Demographic Segmentation 5.3 Opportunities 5.3.1 Investment in Innovation 5.3.2 Demographic Segmentation 5.3.3 Using social media for advertising of products 5.4 Porters Five Forces Analysis 5.4.1 Bargaining Power of Suppliers 5.4.2 Bargaining Power of Buyers 5.4.3 Threat of New Entrants 5.4.4 Threat of Substitute Products and Services 5.4.5 Degree of Competition 6. Market Segmentation 6.1 By Segment Types 6.1.1 Functional Beverages 6.1.1.1 Isotonic 6.1.1.2 Hypertonic 6.1.1.3 Hypotonic 6.2 By Packaging 6.2.1 Bottles (Pet) 6.2.2 Cans 6.2.3 Glass bottles 6.2.4 Others 6.3 By Sales Channel 6.3.1 Convenience Stores 6.3.2 Supermarkets/Hypermarkets 6.3.3 Online 6.3.4 Others 6.4 By Geography 6.4.1 Europe 6.4.1.1 Germany 6.4.1.2 UK 6.4.1.3 France 6.4.1.4 Spain 6.4.1.5 Italy 6.4.1.6 Russia 6.4.1.7 Rest of Europe 7. Competitive Landscape 7.1 Most Active Companies in the Past Five Years 7.2 Most Adopted Strategies by Key Players 7.3 Market Share Analysis 8. Company Profiles 8.1 Abbott Nutrition Co. 8.2 AJE Group 8.3 Arctico Beverage Company International Inc. 8.4 Arizona Beverage Company 8.5 Britvic PLC 8.6 Champion Nutrition Inc. 8.7 Cloud 9 8.8 Coca-Cola 8.9 Dangelo 8.10 Extreme Drinks Co. 8.11 Fraser & Neave Holdings BHD 8.12 GlaxoSmithKline Plc 8.13 Living Essentials 8.14 Monster Beverage Co. 8.15 PepsiCo. 9. Appendix 9.1 Disclaimer

Abbott Nutrition Co., AJE Group, Arctico Beverage Company International Inc., Arizona Beverage Company, Britvic PLC, Champion Nutrition Inc., Cloud 9, Coca-Cola, Dangelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Living Essentials, Monster Beverage Co., PepsiCo.