1. Introduction 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Market Definitions 2. Research Approach and Methodology 2.1 Introduction 2.2 Research Design 2.3 Study Timelines 2.4 Study Phases 2.4.1 Secondary Research 2.4.2 Discussion Guide 2.4.3 Market Engineering and Econometric Modelling 2.4.4 Expert Validation 3. Market Overview 3.1 Market Trends 4. Market Dynamics 4.1 Drivers 4.1.1 Changing Consumer Preferences and Daily Habits 4.1.2 Developments in Distribution Channel 4.2 Restraints 4.2.1 High Volatility in Raw Material and Production Costs 4.3 Opportunities 4.3.1 Rising Popularity of Value Added Snack Bar 4.4 Porter's Five Forces Analysis 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of New Entrants 4.4.4 Threat of Substitute Products & Services 4.4.5 Degree of Competition 4.5 Consumer Behavior Analysis 4.5.1 Consumer Demand Analysis 4.5.2 Target Market Identification 4.5.2.1 Purchasing Power 4.5.2.2 Demographic Strengths and Weaknesses 4.5.2.3 Spending Patterns 5. Market Segmentation 5.1 By Product Type 5.1.1 Breakfast Bars 5.1.2 Energy and Nutrition Bars 5.1.3 Granola/Muesli Bars 5.1.4 Fruit Bars 5.1.5 Other Snack Bars 5.2 By Distribution Channel 5.2.1 Hypermarket/Supermarkets 5.2.2 Convenience Stores 5.2.3 Specialist Retailers 5.2.4 Discounters 5.2.5 Others 6. Competitive Landscape 6.1 Strategy Adopted by Key Players 6.2 Most Active Companies in the Past Five Years 6.3 Market Share Analysis 7. Company Profiles 7.1 Kellogg’s 7.2 Eat Natural 7.3 Clif Bar (Luna Bar) 7.4 Natural Balance Foods 7.5 Hero Group 7.6 Mars, Inc. 7.7 Nestlé 7.8 Maxsport 7.9 General Mills 7.10 Post Holdings 8. Appendix 8.1 Disclaimer

Kellogg’s, Eat Natural, Clif Bar (Luna Bar), Natural Balance Foods, Hero Group, Mars, Inc., Nestlé, Maxsport, General Mills, Post Holdings