1. Introduction 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Market Definition 2. Research Approach and Methodology 2.1 Introduction 2.2 Research Designs 2.3 Study Timelines 2.4 Study Phases 2.4.1 Secondary Research 2.4.2 Discussion Guide 2.4.3 Market Engineering and Econometric Modelling 2.4.4 Expert Validation 3. Key Findings of the Study 4. Market Dynamics 4.1 Drivers 4.1.1 Shifting Consumer Preference toward Wheat Products 4.1.2 Demand for Convenient Baked Goodies 4.2 Constraints 4.2.1 Growing Awareness of Health Benefits 4.2.2 Dependence on Imports 4.3 Opportunities 4.3.1 Scope for Technological Advancement 4.3.2 Innovative Product Development 4.4 Porter's Five Forces Analysis 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of New Entrants 4.4.4 Threat of Substitute Products and Services 4.4.5 Degree of Competition 4.5 Consumer Behavior Analysis 4.5.1 Consumer Demand Analysis 4.5.2 Target Market Identification 4.5.2.1 Purchasing Power 4.5.2.2 Demographic Strength and Weakness 4.5.2.3 Spending Patterns 5. Market Segmentation 5.1 By Product Type 5.1.1 Bread & Rolls 5.1.2 Biscuit 5.1.3 Pastries & Puffs 5.1.4 Cakes 5.1.5 Breakfast Cereals 5.1.6 Other Product Types 5.2 By Distribution Channel 5.2.1 Traditional Grocery Retailers 5.2.2 Hypermarket 5.2.3 Supermarkets 5.2.4 Online Retailers 5.2.5 Independent Small Grocers 5.2.6 Other Distribution Channels 6. Competitive Landscape 7. Company Profiles 7.1 Mondelez International Inc. 7.2 Kellogg Co. 7.3 PepsiCo Inc. 7.4 Almarai Co. Ltd 7.5 Americana Group 7.6 Korean Bakeries WLL 7.7 Al Arz Automatic Bakery LLC 7.8 Sunbulah Group 7.9 Bakemart LLC 7.10 Magnolia Bakery 7.11 General Mills 7.12 Napoli Bakeries 7.13 Al Bateel Bakery 7.14 Shahad Al Jazeera Bakery 7.15 Mesaieed bakery- qbake 8. Appendix 8.1 Disclaimer 8.2 Sources

Mondelez International Inc., Kellogg Co., PepsiCo Inc., Almarai Co. Ltd, Americana Group, Korean Bakeries WLL, Al Arz Automatic Bakery LLC, Sunbulah Group, Bakemart LLC, Magnolia Bakery, General Mills, Napoli Bakeries, Al Bateel Bakery, Shahad Al Jazeera Bakery, Mesaieed bakery- qbake