1. Introduction 1.1 Study Deliverables 1.2 General Study Assumptions 2. Research Methodology 2.1 Introduction 2.2 Analysis Methodology 2.3 Study Phases 2.4 Econometric Modelling 3. Executive Summary 4. Market Overview and Trends 4.1 Introduction 4.2 Market Trends 4.3 Porter’s Five Force Framework 4.3.1 Bargaining Power of Suppliers 4.3.2 Bargaining Power of Consumers 4.3.3 Threat of New Entrants 4.3.4 Threat of Substitute Products and Services 4.3.5 Competitive Rivalry within the Industry 5. Market Dynamics 5.1 Drivers 5.1.1 Improvement in Economic Scenario 5.1.2 Increase in Number of Inbound and Domestic Travelers 5.2 Restraints 5.2.1 Increasing Rental Prices 5.2.2 Insufficient Maintenance of the Fleet Vehicles 5.3 Opportunities 5.3.1 Sharing of Maintenance Costs with Consumers to Reduce Burden 5.3.2 Improving Tourism Scenario 6. Europe Vehicle Rental Market, Segmentation by Purpose 6.1 Leisure/Tourism 6.2 Business 7. Europe Vehicle Rental Market, Segmentation by Vehicle Type 7.1 Entry-Level Vehicles 7.2 Premium Vehicles 7.3 Vans and Trucks 7.4 Others 8. Europe Vehicle Rental Market, Segmentation by Country 8.1 Germany 8.2 Italy 8.3 Portugal 8.4 United Kingdom 8.5 France 8.6 Spain 8.7 Others 9. Competitive Landscape 9.1 Introduction 9.2 Market Share Analysis 9.3 Developments of Key Players 10. Key Vendor Analysis (Overview, Products & Services, Strategies) 10.1 Advantage Rent-A-Car 10.2 Alamo 10.3 Autolib 10.4 Avis 10.5 Buchbinder 10.6 Enterprise Rent-A-Car 10.7 Europcar 10.8 Global Drive 10.9 Hertz 10.10 Inter-Rent 10.11 Peugeot Open-Europe 10.12 Sixt Rent-A-Car 10.13 Thrifty 11. Future Outlook of the Market 12. Disclaimer

Advantage Rent-A-Car, Alamo, Autolib, Avis, Buchbinder, Enterprise Rent-A-Car, Europcar, Global Drive, Hertz, Inter-Rent, Peugeot Open-Europe, Sixt Rent-A-Car, Thrifty