1. Introduction 1.1 Research Methodology 1.2 Market Definition 1.3 Report Description 2. Market Overview 2.1 Market Trend 3. Market Dynamics 3.1 Drivers 3.1.1 Lifestyle and Culture drives Coffee Market 3.1.2 Support from Vietnam government to increase coffee production 3.1.3 Growth in the number of Food Outlets, Retail stores and Cafes 3.2 Restraints 3.2.1 Price Fluctuations of Coffee Beans 3.3 Opportunities 3.3.1 Rising demand of Coffee Pods, Capsules and Premium Coffee 3.4 Porter's Five Forces Analysis 3.4.1 Bargaining Power of Suppliers 3.4.2 Bargaining Power of Buyers 3.4.3 Threat of New Entrants 3.4.4 Threat of Substitute Products & Services 3.4.5 Degree of Competition 4. Segmentation 4.1 By Source Type 4.1.1 Arabica 4.1.2 Robusta 4.1.3 Liberica 4.2 By Product Type 4.2.1 Whole-Bean 4.2.2 Ground Coffee 4.2.3 Instant Coffee 4.2.4 Others (pods, capsules etc.) 4.3 By Flavor 4.3.1 Flavor 4.3.1.1 Vanilla 4.3.1.2 Caramel 4.3.1.3 Irish Cream 4.3.1.4 Hazelnut 4.3.1.5 Others 4.3.2 Non-Flavor 4.4 By Process 4.4.1 Caffeinated 4.4.2 De-Caffeinated 5. Competitive Landscape 5.1 Most Adopted Market Strategies 5.2 Most Active Companies 5.3 Market Share Analysis 6. Company Profiles 6.1 Dunkin Donuts 6.2 Starbucks 6.3 Nestle 6.4 Coffee Beans and Tea Leaves 6.5 Gloria Jeans 6.6 Dunkin' Donuts 6.7 My Life Coffee 6.8 McCafe 6.9 Trung Nguyen 6.10 Phuc Long 7. Appendix 7.1 Sources 7.2 Disclaimer

Dunkin Donuts, Coffee Beans and Tea Leaves, Gloria Jeans, My Life Coffee, McCafe, PJ’s, Starbucks, Coffee Bene, the Coffee House, Trung Nguyen