1. Introduction 1.1. Research Methodology 1.2. General Study Assumptions 2. Research Methodology 2.1. Introduction 2.2. Analysis Methodology 2.3. Study Assumptions 2.4. Econometric Forecast Model 3. Executive Summary 4. Market Overview And Technology Trends 4.1. Current Market Scenario 4.3. Porter's Five Forces Analysis 4.3.1. Bargaining Power Of The Suppliers 4.3.2. Bargaining Power Of The Consumers 4.3.3. Threat Of New Entrants 4.3.4. Threat Of Substitute Products And Services 5. Market Dynamics 5.1 Drivers 5.1.1 Pet Refinement/ Humanization influencing the purchasing decisions 5.1.2 Changing perception of consumer towards pet health 5.1.3 Increasing trend of nuclear family 5.1.4 Increasing sales from Therapeutic pet food 5.2 Restraints 5.2.1 Issues with regulatory 5.2.2 Pets increasing obesity 5.2.3 Pet allergies 5.3 Opportunities 5.3.1 Growing demand for innovative pet food 5.3.2 Increasing online sales and home delivery 5.3.3 Growth in demand for natural and organic pet foods 6. Market Segmentation 6.1 By Product 6.1.1 Dry Pet Foods 6.1.1.1 Grain Free 6.1.1.2 Others 6.1.2 Wet Pet Foods 6.1.2.1 Grain Free 6.1.2.2 Others 6.1.3 Veterinary Diets 6.1.4 Treats/Snacks 6.1.5 Liquid Food 6.1.6 Organic Product 6.2 By Pricing 6.2.1 Economic Segment 6.2.2 Premium Segment 6.2.3 Super Premium Segment 6.3 By Animal Type 6.3.1 Dog 6.3.2 Cat 6.3.3 Bird 6.3.4 Other Animals 6.4 By Ingredients Type 6.4.1 Animal Derived 6.4.2 Plant Derived 6.4.3 Cereals and Cereal Derivatives 6.4.4 Others 6.5 By Sales Channels 6.5.1 Specialized Pet Shops 6.5.2 Internet Sales 6.5.3 Hypermarkets 6.5.4 Others (Grocery, Non-Grocery Stores) 6.6 By Geography 6.6.1 Europe 6.6.1.1 Germany 6.6.1.2 U.K. 6.6.1.3 France 6.6.1.4 Spain 6.6.1.5 Russia 6.6.1.6 Italy 6.6.1.7 Others 7. Competitive Landscape 7.1 Market Shares of Leading Players 7.2 Strategies Adopted by Leading Players 8. Company Profiles 8.1 Mars Inc 8.2 Nestle SA (Purina) 8.3 Colgate Palmolive ( Hill's Pet Nutrition) 8.4 Uni-Charm Corp 8.5 Nutriara Alimentos Ltda 8.6 InVivo NSA 8.7 Yamahisa Pet Care 8.8 Debifu Pet Products Co. Ltd 8.9 Heristo AG 8.10 Deuerer 8.11 Wellpet 8.12 J.M.Sucker (Big Heart) 8.13 Diamond Pet Foods 8.14 Blue Buffalo 8.15 Merrick Pet Care 8.16 Sunshine Mills 8.17 Ainsworth Pet Nutrition 9. Disclaimer                         

Mars Inc, Nestle SA (Purina), Colgate Palmolive ( Hill's Pet Nutrition), Uni-Charm Corp, Nutriara Alimentos Ltda, InVivo NSA, Heristo AG, Deuerer, Wellpet, J.M.Sucker (Big Heart), Diamond Pet Foods, Blue Buffalo, Merrick Pet Care, Sunshine Mills, Ainsworth Pet Nutrition, Yamahisa Pet Care, Debifu Pet Products Co. Ltd