PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Segmentation by distribution channel • Comparison by distribution channel • Offline – Market size and forecast 2017-2022 • Online – Market size and forecast 2017-2022 • Market opportunity by distribution channel PART 08: MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Liquid laundry detergent – Market size and forecast 2017-2022 • Liquid dishwashing detergent – Market size and forecast 2017-2022 • Market opportunity by product PART 09: CUSTOMER LANDSCAPE PART 10: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Americas – Market size and forecast 2017-2022 • EMEA – Market size and forecast 2017-2022 • APAC – Market size and forecast 2017-2022 • Key leading countries • Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Growing demand for organic and environment-friendly liquid detergent • Rising demand for ultra-concentrated liquid detergent • Emerging packaging solution for liquid detergent PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive landscape PART 15: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Church & Dwight • Henkel • KAO Corporation • Procter & Gamble • Unilever PART 16: APPENDIX • List of abbreviations Exhibit 01: Parent market - Global laundry and dishwashing detergent market Exhibit 02: Global laundry and dishwashing detergent market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global liquid detergent market – Market size and forecast 2017-2022 ($ bn) Exhibit 09: Global liquid detergent market – Year over year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Global liquid detergent market by distribution channel – Market share 2017-2022 (% share of revenue) Exhibit 19: Comparison by distribution channel Exhibit 20: Global liquid detergent market through offline distribution channel – Market size and forecast 2017-2022 ($ bn) Exhibit 21: Global liquid detergent market through offline distribution channel – Year-over-year growth 2018-2022 (%) Exhibit 22: Global liquid detergent market through offline distribution channel 2017 (% share of revenue) Exhibit 23: Global liquid detergent market by online distribution channel – Market size and forecast 2017-2022 ($ bn) Exhibit 24: Global liquid detergent market by online distribution channel – Year-over-year growth 2018-2022 (%) Exhibit 25: Market opportunity by distribution channel Exhibit 26: Global liquid detergent market by product – Market share 2017-2022 (%) Exhibit 27: Comparison by product Exhibit 28: Global liquid laundry detergent market – Market size and forecast 2017-2022 ($ bn) Exhibit 29: Global liquid laundry detergent market – Year-over-year growth 2018-2022 (%) Exhibit 30: Global liquid dishwashing detergent market – Market size and forecast 2017-2022 ($ bn) Exhibit 31: Global liquid dishwashing detergent market – Year over year growth 2018-2022 (%) Exhibit 32: Market opportunity by product Exhibit 33: Customer landscape Exhibit 34: Global liquid detergent market by geography – Market share by geography 2017-2022 (%) Exhibit 35: Regional comparison Exhibit 36: Global liquid detergent market in the Americas – Market size and forecast 2017-2022 ($ bn) Exhibit 37: Global liquid detergent market in the Americas – Year over year growth 2018-2022 (%) Exhibit 38: Top 3 countries in Americas Exhibit 39: Global liquid detergent market in EMEA – Market size and forecast 2017-2022 ($ bn) Exhibit 40: Global liquid detergent market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 41: Top 3 countries in EMEA Exhibit 42: Global liquid detergent market in APAC – Market size and forecast 2017-2022 ($ bn) Exhibit 43: Global liquid detergent market in APAC – Year over year growth 2018-2022 (%) Exhibit 44: Top 3 countries in APAC Exhibit 45: Key leading countries Exhibit 46: Market opportunity Exhibit 47: Homeownership by US consumers aged below 35 years 2015 (% of total category population) Exhibit 48: Housing market in the US 2015: Sales distribution for single-family homes Exhibit 49: Global Internet use (% of population) Exhibit 50: Vendor landscape Exhibit 51: Landscape disruption Exhibit 52: Vendors covered Exhibit 53: Vendor classification Exhibit 54: Market positioning of vendors Exhibit 55: Church & Dwight - Vendor overview Exhibit 56: Church & Dwight – Business segments Exhibit 57: Church & Dwight – Organizational developments (2017-2018) Exhibit 58: Church & Dwight – Geographic focus Exhibit 59: Church & Dwight – Segment focus Exhibit 60: Church & Dwight – Key offerings Exhibit 61: Henkel - Vendor overview Exhibit 62: Henkel – Business segments Exhibit 63: Henkel – Organizational developments Exhibit 64: Henkel – Geographic focus Exhibit 65: Henkel – Segment focus Exhibit 66: Henkel – Key offerings Exhibit 67: KAO Corporation - Vendor overview Exhibit 68: KAO Corporation – Business segments Exhibit 69: KAO Corporation – Organizational developments Exhibit 70: KAO Corporation – Geographic focus Exhibit 71: KAO Corporation – Segment focus Exhibit 72: KAO Corporation – Key offerings Exhibit 73: Procter & Gamble - Vendor overview Exhibit 74: Procter & Gamble – Business segments Exhibit 75: Procter & Gamble – Organizational developments (2017-2018) Exhibit 76: Procter & Gamble – Geographic focus Exhibit 77: Procter & Gamble – Segment focus Exhibit 78: Procter & Gamble – Key offerings Exhibit 79: Unilever - Vendor overview Exhibit 80: Unilever – Business segments Exhibit 81: Unilever – Organizational developments Exhibit 82: Unilever – Geographic focus Exhibit 83: Unilever – Segment focus Exhibit 84: Unilever – Key offerings

Church & Dwight Henkel KAO Corporation Procter & Gamble Unilever