SPREADS PACKAGING IN GERMANY Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Category Development Limited by Declining Demand for Spreads in Germany Demand for Flexible Packaging Growing Within Spreads in Germany, While There Are Trends Towards Both Smaller and Larger Pack Sizes Premium Products Often Found in Glass To Give Premium Impression, While Pouches Offer Potential Executive Summary German Packaging Industry Mostly Affected by Sustainability and Convenience Packaged Food Trend for Pack Sizes Is Multifaceted Packaging Preferences Within Soft Drinks Largely Driven by Convenience Cans To Form the Main Source of Innovation Within Alcoholic Drinks Green Packaging To Shape the Beauty and Personal Care Landscape Rigid Plastic Drives Growth of Home Care Packaging Legislation New Packaging Legislation Aims To Minimise Packaging Waste Packaging Law Also Aims To Encourage Recycling Regulations Change for Mandatory Deposits Recycling and the Environment High Recycling Rates Stem From A Long Tradition High Recycling Rates Still Viewed As Insufficient Federal Council Wants To Expand Deposit Obligations Table 1 Overview of Packaging Recycling and Recovery in Germany: 2016/2017 and Targets for 2018 onwards Packaging Design and Labelling Personalisation of Food Packaging To Drive Future Growth, While Interaction Between Consumer and Alcoholic Drinks Packaging Drives Innovation Evolving Packaging Solutions To Shape Consumer Preferences Within Beauty and Personal Care the Importance of Packaging Design in Home Care