Table of Content 1 Industry Overview 1.1 Advertising Industry 1.1.1 Overview 1.1.2 Development of Advertising 1.2 Market Segment 1.2.1 Upstream 1.2.2 Downstream 1.3 Cost Analysis 2 Industry Environment 2.1 Policy 2.2 Economics 2.3 Sociology 2.4 Technology 3 Advertising Market by Type 3.1 By Type 3.1.1 TV Advertising 3.1.2 Newspaper & Magazine Advertising 3.1.3 Outdoors Advertising 3.1.4 Radio Advertising 3.1.5 Internet Advertising 3.1.6 Others 3.2 Market Size 3.3 Market Forecast 4 Major Companies List 4.1 WPP (Company Profile, Sales Data etc.) 4.2 Omnicom Group (Company Profile, Sales Data etc.) 4.3 Dentsu Inc. (Company Profile, Sales Data etc.) 4.4 PublicisGroupe (Company Profile, Sales Data etc.) 4.5 IPG (Company Profile, Sales Data etc.) 4.6 Havas SA (Company Profile, Sales Data etc.) 4.7 Focus Media Group (Company Profile, Sales Data etc.) 4.8 Guangdong Advertising Co., Ltd. (Company Profile, Sales Data etc.) 4.9 Bluefocus Communication Group Co., Ltd. (Company Profile, Sales Data etc.) 4.10 SiMei Media (Company Profile, Sales Data etc.) 4.11 AVIC Culture Co.,Ltd. (Company Profile, Sales Data etc.) 4.12 Yinlimedia (Company Profile, Sales Data etc.) 4.13 Hunan TV and Broadcast Intermediary Co., Ltd. (Company Profile, Sales Data etc.) 4.14 Guangdong Guangzhou Daily Media Co., Ltd. (Company Profile, Sales Data etc.) 4.15 Beijing Bashi Media Co., Ltd. (Company Profile, Sales Data etc.) 4.16 Dahe Group (Company Profile, Sales Data etc.) 4.17 China Television Media (Company Profile, Sales Data etc.) 4.18 Spearhead Integrated Marketing Communication Group (Company Profile, Sales Data etc.) 4.19 Shanghai Xinhua Media Co., Ltd. (Company Profile, Sales Data etc.) 4.20 Chengdu B-ray Media Co., Ltd. (Company Profile, Sales Data etc.) 5 Market Competition 5.1 Company Competition 5.2 Regional Market by Company 6 Market Demand 6.1 Demand Situation 6.1.1 Demand in Food & Beverage Industry 6.1.2 Demand in Vehicles Industry 6.1.3 Demand in Health and Medical Industry 6.1.4 Demand in Commercial and Personal Services 6.1.5 Demand in Consumer Goods 6.1.6 Demand in Others 6.2 Regional Demand Comparison 6.3 Demand Forecast 7 Region Operation 7.1 Regional Production 7.2 Regional Market 7.3 by Region 7.3.1 North America 7.3.1.1 Overview 7.3.1.2 by Country (U.S., Canada, Mexico) 7.3.2 Europe 7.3.2.1 Overview 7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.) 7.3.3 Asia-Pacific 7.3.3.1 Overview 7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.) 7.3.4 South America 7.3.4.1 Overview 7.3.4.2 by Country (Brazil, Argentina etc.) 7.3.5 Middle East & Africa 7.3.5.1 Overview 7.3.5.2 by Country (Saudi Arabia, South Africa etc.) 7.4 Regional Import & Export 7.5 Regional Forecast 8 Marketing & Price 8.1 Price and Margin 8.1.1 Price Trends 8.1.2 Factors of Price Change 8.1.3 Manufacturers Gross Margin Analysis 8.2 Marketing Channel 9 Research Conclusion

Table Upstream Segment of Advertising Table Application Segment of Advertising Table Global Advertising Market 2012-2023, by Application, in USD Million Table Major Company List of TV Advertising Table Major Company List of Newspaper & Magazine Advertising Table Major Company List of Outdoors Advertising Table Major Company List of Radio Advertising Table Major Company List of Internet Advertising Table Major Company List of Others Table Global Advertising Market 2012-2017, by Type, in USD Million Table Global Advertising Market 2012-2017, by Type, in Volume Table Global Advertising Market Forecast 2017-2023, by Type, in USD Million Table Global Advertising Market Forecast 2017-2023, by Type, in Volume Table WPP Overview List Table Advertising Business Operation of WPP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Omnicom Group Overview List Table Advertising Business Operation of Omnicom Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Dentsu Inc. Overview List Table Advertising Business Operation of Dentsu Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table PublicisGroupe Overview List Table Advertising Business Operation of PublicisGroupe (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table IPG Overview List Table Advertising Business Operation of IPG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Havas SA Overview List Table Advertising Business Operation of Havas SA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Focus Media Group Overview List Table Advertising Business Operation of Focus Media Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Guangdong Advertising Co., Ltd. Overview List Table Advertising Business Operation of Guangdong Advertising Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Bluefocus Communication Group Co., Ltd. Overview List Table Advertising Business Operation of Bluefocus Communication Group Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table SiMei Media Overview List Table Advertising Business Operation of SiMei Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table AVIC Culture Co.,Ltd. Overview List Table Advertising Business Operation of AVIC Culture Co.,Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Yinlimedia Overview List Table Advertising Business Operation of Yinlimedia (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List Table Advertising Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List Table Advertising Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Beijing Bashi Media Co., Ltd. Overview List Table Advertising Business Operation of Beijing Bashi Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Dahe Group Overview List Table Advertising Business Operation of Dahe Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table China Television Media Overview List Table Advertising Business Operation of China Television Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Spearhead Integrated Marketing Communication Group Overview List Table Advertising Business Operation of Spearhead Integrated Marketing Communication Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Shanghai Xinhua Media Co., Ltd. Overview List Table Advertising Business Operation of Shanghai Xinhua Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Chengdu B-ray Media Co., Ltd. Overview List Table Advertising Business Operation of Chengdu B-ray Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) Table Global Advertising Sales Revenue 2012-2017, by Company, in USD Million Table Global Advertising Sales Revenue Share, by Company, in USD Million Table Global Advertising Sales Volume 2012-2017, by Company, in Volume Table Global Advertising Sales Volume Share 2012-2017, by Company, in Volume Table Advertising Demand in Food & Beverage Industry, 2012-2017, in USD Million Table Advertising Demand in Food & Beverage Industry, 2012-2017, in Volume Table Major Consumers in Food & Beverage Industry Table Advertising Demand in Vehicles Industry, 2012-2017, in USD Million Table Advertising Demand in Vehicles Industry, 2012-2017, in Volume Table Major Consumers in Vehicles Industry Table Advertising Demand in Health and Medical Industry, 2012-2017, in USD Million Table Advertising Demand in Health and Medical Industry, 2012-2017, in Volume Table Major Consumers in Health and Medical Industry Table Advertising Demand in Commercial and Personal Services, 2012-2017, in USD Million Table Advertising Demand in Commercial and Personal Services, 2012-2017, in Volume Table Major Consumers in Commercial and Personal Services Table Advertising Demand in Consumer Goods, 2012-2017, in USD Million Table Advertising Demand in Consumer Goods, 2012-2017, in Volume Table Major Consumers in Consumer Goods Table Advertising Demand in Others, 2012-2017, in USD Million Table Advertising Demand in Others, 2012-2017, in Volume Table Major Consumers in Others Table Regional Demand Comparison List Table Major Application in Different Regions Table Advertising Demand Forecast 2017-2023, by Application, in USD Million Table Advertising Demand Forecast 2017-2023, by Application, in Volume Table Advertising Production 2012-2017, by Region, in USD Million Table Advertising Production 2012-2017, by Region, in Volume Table Global Advertising Market 2012-2017, by Region, in USD Million Table Global Advertising Market Share 2012-2017, by Region, in USD Million Table Global Advertising Market 2012-2017, by Region, in Volume Table Global Advertising Market Share 2012-2017, by Region, in Volume Table North America Advertising Market Size 2012-2017, by Country, in USD Million Table North America Advertising Market Size 2012-2017, by Country, in Volume Table Europe Advertising Market Size 2012-2017, by Country, in USD Million Table Europe Advertising Market Size 2012-2017, by Country, in Volume Table Asia-Pacific Advertising Market Size 2012-2017, by Country, in USD Million Table Asia-Pacific Advertising Market Size 2012-2017, by Country, in Volume Table South America Advertising Market Size 2012-2017, by Country, in USD Million Table South America Advertising Market Size 2012-2017, by Country, in Volume Table Middle East & Africa Advertising Market Size 2012-2017, by Country, in USD Million Table Middle East & Africa Advertising Market Size 2012-2017, by Country, in Volume Table Advertising Market Forecast 2017-2023, by Region, in USD Million Table Advertising Market Forecast 2017-2023, by Region, in Volume Table Price Factors List Figure Advertising Industry Chain Structure Figure Global Advertising Market Growth 2012-2017, by Type, in USD Million Figure Global Advertising Market Growth 2012-2017, by Type, in Volume Figure North America Advertising Market, by Company, in 2018 Figure Europe Advertising Market Market, by Company, in 2018 Figure Asia-Pacific Advertising Market Market, by Company, in 2018 Figure South America Advertising Market Market, by Company, in 2018 Figure Middle East & Africa Advertising Market Market, by Company, in 2018 Figure North America Advertising Market Size and Growth 2012-2017, in USD Million Figure North America Advertising Market Size and Growth 2012-2017, in Volume Figure Europe Advertising Market Size and Growth 2012-2017, in USD Million Figure Europe Advertising Market Size and Growth 2012-2017, in Volume Figure Asia-Pacific Advertising Market Size and Growth 2012-2017, in USD Million Figure Asia-Pacific Advertising Market Size and Growth 2012-2017, in Volume Figure South America Advertising Market Size and Growth 2012-2017, in USD Million Figure South America Advertising Market Size and Growth 2012-2017, in Volume Figure Middle East & Africa Advertising Market Size and Growth 2012-2017, in USD Million Figure Middle East & Africa Advertising Market Size and Growth 2012-2017, in Volume Figure Marketing Channels Overview