Global Architectural Coatings Industry Market Research Report 1 Architectural Coatings Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Architectural Coatings 1.3 Architectural Coatings Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Global Architectural Coatings Value ($) and Growth Rate from 2013-2023 1.4 Market Segmentation 1.4.1 Types of Architectural Coatings 1.4.2 Applications of Architectural Coatings 1.4.3 Research Regions 1.4.3.1 North America Architectural Coatings Production Value ($) and Growth Rate (2013-2018) 1.4.3.2 Europe Architectural Coatings Production Value ($) and Growth Rate (2013-2018) 1.4.3.3 China Architectural Coatings Production Value ($) and Growth Rate (2013-2018) 1.4.3.4 Japan Architectural Coatings Production Value ($) and Growth Rate (2013-2018) 1.4.3.5 Middle East & Africa Architectural Coatings Production Value ($) and Growth Rate (2013-2018) 1.4.3.6 India Architectural Coatings Production Value ($) and Growth Rate (2013-2018) 1.4.3.7 South America Architectural Coatings Production Value ($) and Growth Rate (2013-2018) 1.5 Market Dynamics 1.5.1 Drivers 1.5.1.1 Emerging Countries of Architectural Coatings 1.5.1.2 Growing Market of Architectural Coatings 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Regions 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Architectural Coatings Analysis 2.2 Major Players of Architectural Coatings 2.2.1 Major Players Manufacturing Base and Market Share of Architectural Coatings in 2017 2.2.2 Major Players Product Types in 2017 2.3 Architectural Coatings Manufacturing Cost Structure Analysis 2.3.1 Production Process Analysis 2.3.2 Manufacturing Cost Structure of Architectural Coatings 2.3.3 Raw Material Cost of Architectural Coatings 2.3.4 Labor Cost of Architectural Coatings 2.4 Market Channel Analysis of Architectural Coatings 2.5 Major Downstream Buyers of Architectural Coatings Analysis 3 Global Architectural Coatings Market, by Type 3.1 Global Architectural Coatings Value ($) and Market Share by Type (2013-2018) 3.2 Global Architectural Coatings Production and Market Share by Type (2013-2018) 3.3 Global Architectural Coatings Value ($) and Growth Rate by Type (2013-2018) 3.4 Global Architectural Coatings Price Analysis by Type (2013-2018) 4 Architectural Coatings Market, by Application 4.1 Global Architectural Coatings Consumption and Market Share by Application (2013-2018) 4.2 Downstream Buyers by Application 4.3 Global Architectural Coatings Consumption and Growth Rate by Application (2013-2018) 5 Global Architectural Coatings Production, Value ($) by Region (2013-2018) 5.1 Global Architectural Coatings Value ($) and Market Share by Region (2013-2018) 5.2 Global Architectural Coatings Production and Market Share by Region (2013-2018) 5.3 Global Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) 5.4 North America Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) 5.5 Europe Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) 5.6 China Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) 5.7 Japan Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) 5.8 Middle East & Africa Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) 5.9 India Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) 5.10 South America Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) 6 Global Architectural Coatings Production, Consumption, Export, Import by Regions (2013-2018) 6.1 Global Architectural Coatings Consumption by Regions (2013-2018) 6.2 North America Architectural Coatings Production, Consumption, Export, Import (2013-2018) 6.3 Europe Architectural Coatings Production, Consumption, Export, Import (2013-2018) 6.4 China Architectural Coatings Production, Consumption, Export, Import (2013-2018) 6.5 Japan Architectural Coatings Production, Consumption, Export, Import (2013-2018) 6.6 Middle East & Africa Architectural Coatings Production, Consumption, Export, Import (2013-2018) 6.7 India Architectural Coatings Production, Consumption, Export, Import (2013-2018) 6.8 South America Architectural Coatings Production, Consumption, Export, Import (2013-2018) 7 Global Architectural Coatings Market Status and SWOT Analysis by Regions 7.1 North America Architectural Coatings Market Status and SWOT Analysis 7.2 Europe Architectural Coatings Market Status and SWOT Analysis 7.3 China Architectural Coatings Market Status and SWOT Analysis 7.4 Japan Architectural Coatings Market Status and SWOT Analysis 7.5 Middle East & Africa Architectural Coatings Market Status and SWOT Analysis 7.6 India Architectural Coatings Market Status and SWOT Analysis 7.7 South America Architectural Coatings Market Status and SWOT Analysis 8 Competitive Landscape 8.1 Competitive Profile 8.2 PPG 8.2.1 Company Profiles 8.2.2 Architectural Coatings Product Introduction 8.2.3 PPG Production, Value ($), Price, Gross Margin 2013-2018E 8.2.4 PPG Market Share of Architectural Coatings Segmented by Region in 2017 8.3 RPM International Inc. 8.3.1 Company Profiles 8.3.2 Architectural Coatings Product Introduction 8.3.3 RPM International Inc. Production, Value ($), Price, Gross Margin 2013-2018E 8.3.4 RPM International Inc. Market Share of Architectural Coatings Segmented by Region in 2017 8.4 Michelman 8.4.1 Company Profiles 8.4.2 Architectural Coatings Product Introduction 8.4.3 Michelman Production, Value ($), Price, Gross Margin 2013-2018E 8.4.4 Michelman Market Share of Architectural Coatings Segmented by Region in 2017 8.5 Wacker Chemie AG 8.5.1 Company Profiles 8.5.2 Architectural Coatings Product Introduction 8.5.3 Wacker Chemie AG Production, Value ($), Price, Gross Margin 2013-2018E 8.5.4 Wacker Chemie AG Market Share of Architectural Coatings Segmented by Region in 2017 8.6 Chemoxy International 8.6.1 Company Profiles 8.6.2 Architectural Coatings Product Introduction 8.6.3 Chemoxy International Production, Value ($), Price, Gross Margin 2013-2018E 8.6.4 Chemoxy International Market Share of Architectural Coatings Segmented by Region in 2017 8.7 The Valspar Corporation 8.7.1 Company Profiles 8.7.2 Architectural Coatings Product Introduction 8.7.3 The Valspar Corporation Production, Value ($), Price, Gross Margin 2013-2018E 8.7.4 The Valspar Corporation Market Share of Architectural Coatings Segmented by Region in 2017 8.8 Dow Chemical Company 8.8.1 Company Profiles 8.8.2 Architectural Coatings Product Introduction 8.8.3 Dow Chemical Company Production, Value ($), Price, Gross Margin 2013-2018E 8.8.4 Dow Chemical Company Market Share of Architectural Coatings Segmented by Region in 2017 8.9 Nippon Paints 8.9.1 Company Profiles 8.9.2 Architectural Coatings Product Introduction 8.9.3 Nippon Paints Production, Value ($), Price, Gross Margin 2013-2018E 8.9.4 Nippon Paints Market Share of Architectural Coatings Segmented by Region in 2017 8.10 Axalta Coatings 8.10.1 Company Profiles 8.10.2 Architectural Coatings Product Introduction 8.10.3 Axalta Coatings Production, Value ($), Price, Gross Margin 2013-2018E 8.10.4 Axalta Coatings Market Share of Architectural Coatings Segmented by Region in 2017 8.11 Kansai Paint Co. 8.11.1 Company Profiles 8.11.2 Architectural Coatings Product Introduction 8.11.3 Kansai Paint Co. Production, Value ($), Price, Gross Margin 2013-2018E 8.11.4 Kansai Paint Co. Market Share of Architectural Coatings Segmented by Region in 2017 8.12 Asian Paints 8.12.1 Company Profiles 8.12.2 Architectural Coatings Product Introduction 8.12.3 Asian Paints Production, Value ($), Price, Gross Margin 2013-2018E 8.12.4 Asian Paints Market Share of Architectural Coatings Segmented by Region in 2017 8.13 Huntsman Corporation 8.13.1 Company Profiles 8.13.2 Architectural Coatings Product Introduction 8.13.3 Huntsman Corporation Production, Value ($), Price, Gross Margin 2013-2018E 8.13.4 Huntsman Corporation Market Share of Architectural Coatings Segmented by Region in 2017 8.14 AmourColour 8.14.1 Company Profiles 8.14.2 Architectural Coatings Product Introduction 8.14.3 AmourColour Production, Value ($), Price, Gross Margin 2013-2018E 8.14.4 AmourColour Market Share of Architectural Coatings Segmented by Region in 2017 8.15 AKZO Nobel 8.15.1 Company Profiles 8.15.2 Architectural Coatings Product Introduction 8.15.3 AKZO Nobel Production, Value ($), Price, Gross Margin 2013-2018E 8.15.4 AKZO Nobel Market Share of Architectural Coatings Segmented by Region in 2017 8.16 BASF SE 8.16.1 Company Profiles 8.16.2 Architectural Coatings Product Introduction 8.16.3 BASF SE Production, Value ($), Price, Gross Margin 2013-2018E 8.16.4 BASF SE Market Share of Architectural Coatings Segmented by Region in 2017 9 Global Architectural Coatings Market Analysis and Forecast by Type and Application 9.1 Global Architectural Coatings Market Value ($) & Volume Forecast, by Type (2018-2023) 9.1.1 Water-Based Coatings Market Value ($) and Volume Forecast (2018-2023) 9.1.2 Solvent Based Coatings Market Value ($) and Volume Forecast (2018-2023) 9.1.3 Wood Coatings Market Value ($) and Volume Forecast (2018-2023) 9.2 Global Architectural Coatings Market Value ($) & Volume Forecast, by Application (2018-2023) 9.2.1 Residentialbuildings Market Value ($) and Volume Forecast (2018-2023) 9.2.2 Commercial buildings Market Value ($) and Volume Forecast (2018-2023) 10 Architectural Coatings Market Analysis and Forecast by Region 10.1 North America Market Value ($) and Consumption Forecast (2018-2023) 10.2 Europe Market Value ($) and Consumption Forecast (2018-2023) 10.3 China Market Value ($) and Consumption Forecast (2018-2023) 10.4 Japan Market Value ($) and Consumption Forecast (2018-2023) 10.5 Middle East & Africa Market Value ($) and Consumption Forecast (2018-2023) 10.6 India Market Value ($) and Consumption Forecast (2018-2023) 10.7 South America Market Value ($) and Consumption Forecast (2018-2023) 11 New Project Feasibility Analysis 11.1 Industry Barriers and New Entrants SWOT Analysis 11.2 Analysis and Suggestions on New Project Investment 12 Research Finding and Conclusion 13 Appendix 13.1 Discussion Guide 13.2 Knowledge Store: Maia Subscription Portal 13.3 Research Data Source 13.4 Research Assumptions and Acronyms Used

List of Tables and Figures Figure Product Picture of Architectural Coatings Table Product Specification of Architectural Coatings Figure Market Concentration Ratio and Market Maturity Analysis of Architectural Coatings Figure Global Architectural Coatings Value ($) and Growth Rate from 2013-2023 Table Different Types of Architectural Coatings Figure Global Architectural Coatings Value ($) Segment by Type from 2013-2018 Figure Water-Based Coatings Picture Figure Solvent Based Coatings Picture Figure Wood Coatings Picture Table Different Applications of Architectural Coatings Figure Global Architectural Coatings Value ($) Segment by Applications from 2013-2018 Figure Residentialbuildings Picture Figure Commercial buildings Picture Table Research Regions of Architectural Coatings Figure North America Architectural Coatings Production Value ($) and Growth Rate (2013-2018) Figure Europe Architectural Coatings Production Value ($) and Growth Rate (2013-2018) Table China Architectural Coatings Production Value ($) and Growth Rate (2013-2018) Table Japan Architectural Coatings Production Value ($) and Growth Rate (2013-2018) Table Middle East & Africa Architectural Coatings Production Value ($) and Growth Rate (2013-2018) Table India Architectural Coatings Production Value ($) and Growth Rate (2013-2018) Table South America Architectural Coatings Production Value ($) and Growth Rate (2013-2018) Table Emerging Countries of Architectural Coatings Table Growing Market of Architectural Coatings Figure Industry Chain Analysis of Architectural Coatings Table Upstream Raw Material Suppliers of Architectural Coatings with Contact Information Table Major Players Manufacturing Base and Market Share ($) of Architectural Coatings in 2017 Table Major Players Architectural Coatings Product Types in 2017 Figure Production Process of Architectural Coatings Figure Manufacturing Cost Structure of Architectural Coatings Figure Channel Status of Architectural Coatings Table Major Distributors of Architectural Coatings with Contact Information Table Major Downstream Buyers of Architectural Coatings with Contact Information Table Global Architectural Coatings Value ($) by Type (2013-2018) Table Global Architectural Coatings Value ($) Share by Type (2013-2018) Figure Global Architectural Coatings Value ($) Share by Type (2013-2018) Table Global Architectural Coatings Production by Type (2013-2018) Table Global Architectural Coatings Production Share by Type (2013-2018) Figure Global Architectural Coatings Production Share by Type (2013-2018) Figure Global Architectural Coatings Value ($) and Growth Rate of Water-Based Coatings Figure Global Architectural Coatings Value ($) and Growth Rate of Solvent Based Coatings Figure Global Architectural Coatings Value ($) and Growth Rate of Wood Coatings Table Global Architectural Coatings Price by Type (2013-2018) Table Global Architectural Coatings Consumption by Application (2013-2018) Table Global Architectural Coatings Consumption Market Share by Application (2013-2018) Figure Global Architectural Coatings Consumption Market Share by Application (2013-2018) Table Downstream Buyers Introduction by Application Figure Global Architectural Coatings Consumption and Growth Rate of Residentialbuildings (2013-2018) Figure Global Architectural Coatings Consumption and Growth Rate of Commercial buildings (2013-2018) Table Global Architectural Coatings Value ($) by Region (2013-2018) Table Global Architectural Coatings Value ($) Market Share by Region (2013-2018) Figure Global Architectural Coatings Value ($) Market Share by Region (2013-2018) Table Global Architectural Coatings Production by Region (2013-2018) Table Global Architectural Coatings Production Market Share by Region (2013-2018) Figure Global Architectural Coatings Production Market Share by Region (2013-2018) Table Global Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) Table North America Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) Table Europe Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) Table China Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) Table Japan Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) Table Middle East & Africa Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) Table India Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) Table South America Architectural Coatings Production, Value ($), Price and Gross Margin (2013-2018) Table Global Architectural Coatings Consumption by Regions (2013-2018) Figure Global Architectural Coatings Consumption Share by Regions (2013-2018) Table North America Architectural Coatings Production, Consumption, Export, Import (2013-2018) Table Europe Architectural Coatings Production, Consumption, Export, Import (2013-2018) Table China Architectural Coatings Production, Consumption, Export, Import (2013-2018) Table Japan Architectural Coatings Production, Consumption, Export, Import (2013-2018) Table Middle East & Africa Architectural Coatings Production, Consumption, Export, Import (2013-2018) Table India Architectural Coatings Production, Consumption, Export, Import (2013-2018) Table South America Architectural Coatings Production, Consumption, Export, Import (2013-2018) Figure North America Architectural Coatings Production and Growth Rate Analysis Figure North America Architectural Coatings Consumption and Growth Rate Analysis Figure North America Architectural Coatings SWOT Analysis Figure Europe Architectural Coatings Production and Growth Rate Analysis Figure Europe Architectural Coatings Consumption and Growth Rate Analysis Figure Europe Architectural Coatings SWOT Analysis Figure China Architectural Coatings Production and Growth Rate Analysis Figure China Architectural Coatings Consumption and Growth Rate Analysis Figure China Architectural Coatings SWOT Analysis Figure Japan Architectural Coatings Production and Growth Rate Analysis Figure Japan Architectural Coatings Consumption and Growth Rate Analysis Figure Japan Architectural Coatings SWOT Analysis Figure Middle East & Africa Architectural Coatings Production and Growth Rate Analysis Figure Middle East & Africa Architectural Coatings Consumption and Growth Rate Analysis Figure Middle East & Africa Architectural Coatings SWOT Analysis Figure India Architectural Coatings Production and Growth Rate Analysis Figure India Architectural Coatings Consumption and Growth Rate Analysis Figure India Architectural Coatings SWOT Analysis Figure South America Architectural Coatings Production and Growth Rate Analysis Figure South America Architectural Coatings Consumption and Growth Rate Analysis Figure South America Architectural Coatings SWOT Analysis Figure Top 3 Market Share of Architectural Coatings Companies Figure Top 6 Market Share of Architectural Coatings Companies Table Mergers, Acquisitions and Expansion Analysis Table Company Profiles Table Product Introduction Table PPG Production, Value ($), Price, Gross Margin 2013-2018E Figure PPG Production and Growth Rate Figure PPG Value ($) Market Share 2013-2018E Figure PPG Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table RPM International Inc. Production, Value ($), Price, Gross Margin 2013-2018E Figure RPM International Inc. Production and Growth Rate Figure RPM International Inc. Value ($) Market Share 2013-2018E Figure RPM International Inc. Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Michelman Production, Value ($), Price, Gross Margin 2013-2018E Figure Michelman Production and Growth Rate Figure Michelman Value ($) Market Share 2013-2018E Figure Michelman Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Wacker Chemie AG Production, Value ($), Price, Gross Margin 2013-2018E Figure Wacker Chemie AG Production and Growth Rate Figure Wacker Chemie AG Value ($) Market Share 2013-2018E Figure Wacker Chemie AG Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Chemoxy International Production, Value ($), Price, Gross Margin 2013-2018E Figure Chemoxy International Production and Growth Rate Figure Chemoxy International Value ($) Market Share 2013-2018E Figure Chemoxy International Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table The Valspar Corporation Production, Value ($), Price, Gross Margin 2013-2018E Figure The Valspar Corporation Production and Growth Rate Figure The Valspar Corporation Value ($) Market Share 2013-2018E Figure The Valspar Corporation Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Dow Chemical Company Production, Value ($), Price, Gross Margin 2013-2018E Figure Dow Chemical Company Production and Growth Rate Figure Dow Chemical Company Value ($) Market Share 2013-2018E Figure Dow Chemical Company Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Nippon Paints Production, Value ($), Price, Gross Margin 2013-2018E Figure Nippon Paints Production and Growth Rate Figure Nippon Paints Value ($) Market Share 2013-2018E Figure Nippon Paints Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Axalta Coatings Production, Value ($), Price, Gross Margin 2013-2018E Figure Axalta Coatings Production and Growth Rate Figure Axalta Coatings Value ($) Market Share 2013-2018E Figure Axalta Coatings Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Kansai Paint Co. Production, Value ($), Price, Gross Margin 2013-2018E Figure Kansai Paint Co. Production and Growth Rate Figure Kansai Paint Co. Value ($) Market Share 2013-2018E Figure Kansai Paint Co. Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Asian Paints Production, Value ($), Price, Gross Margin 2013-2018E Figure Asian Paints Production and Growth Rate Figure Asian Paints Value ($) Market Share 2013-2018E Figure Asian Paints Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Huntsman Corporation Production, Value ($), Price, Gross Margin 2013-2018E Figure Huntsman Corporation Production and Growth Rate Figure Huntsman Corporation Value ($) Market Share 2013-2018E Figure Huntsman Corporation Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table AmourColour Production, Value ($), Price, Gross Margin 2013-2018E Figure AmourColour Production and Growth Rate Figure AmourColour Value ($) Market Share 2013-2018E Figure AmourColour Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table AKZO Nobel Production, Value ($), Price, Gross Margin 2013-2018E Figure AKZO Nobel Production and Growth Rate Figure AKZO Nobel Value ($) Market Share 2013-2018E Figure AKZO Nobel Market Share of Architectural Coatings Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table BASF SE Production, Value ($), Price, Gross Margin 2013-2018E Figure BASF SE Production and Growth Rate Figure BASF SE Value ($) Market Share 2013-2018E Figure BASF SE Market Share of Architectural Coatings Segmented by Region in 2017 Table Global Architectural Coatings Market Value ($) Forecast, by Type Table Global Architectural Coatings Market Volume Forecast, by Type Figure Global Architectural Coatings Market Value ($) and Growth Rate Forecast of Water-Based Coatings (2018-2023) Figure Global Architectural Coatings Market Volume and Growth Rate Forecast of Water-Based Coatings (2018-2023) Figure Global Architectural Coatings Market Value ($) and Growth Rate Forecast of Solvent Based Coatings (2018-2023) Figure Global Architectural Coatings Market Volume and Growth Rate Forecast of Solvent Based Coatings (2018-2023) Figure Global Architectural Coatings Market Value ($) and Growth Rate Forecast of Wood Coatings (2018-2023) Figure Global Architectural Coatings Market Volume and Growth Rate Forecast of Wood Coatings (2018-2023) Table Global Market Value ($) Forecast by Application (2018-2023) Table Global Market Volume Forecast by Application (2018-2023) Figure Global Architectural Coatings Consumption and Growth Rate of Residentialbuildings (2013-2018) Figure Global Architectural Coatings Consumption and Growth Rate of Commercial buildings (2013-2018) Figure Market Value ($) and Growth Rate Forecast of Commercial buildings (2018-2023) Figure Market Volume and Growth Rate Forecast of Commercial buildings (2018-2023) Figure North America Market Value ($) and Growth Rate Forecast (2018-2023) Table North America Consumption and Growth Rate Forecast (2018-2023) Figure Europe Market Value ($) and Growth Rate Forecast (2018-2023) Table Europe Consumption and Growth Rate Forecast (2018-2023) Figure China Market Value ($) and Growth Rate Forecast (2018-2023) Table China Consumption and Growth Rate Forecast (2018-2023) Figure Japan Market Value ($) and Growth Rate Forecast (2018-2023) Table Japan Consumption and Growth Rate Forecast (2018-2023) Figure Middle East & Africa Market Value ($) and Growth Rate Forecast (2018-2023) Table Middle East & Africa Consumption and Growth Rate Forecast (2018-2023) Figure India Market Value ($) and Growth Rate Forecast (2018-2023) Table India Consumption and Growth Rate Forecast (2018-2023) Figure South America Market Value ($) and Growth Rate Forecast (2018-2023) Table South America Consumption and Growth Rate Forecast (2018-2023) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery