Global Digital Advertising Industry Market Research Report 1 Digital Advertising Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Digital Advertising 1.3 Digital Advertising Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Global Digital Advertising Value ($) and Growth Rate from 2013-2023 1.4 Market Segmentation 1.4.1 Types of Digital Advertising 1.4.2 Applications of Digital Advertising 1.4.3 Research Regions 1.4.3.1 North America Digital Advertising Production Value ($) and Growth Rate (2013-2018) 1.4.3.2 Europe Digital Advertising Production Value ($) and Growth Rate (2013-2018) 1.4.3.3 China Digital Advertising Production Value ($) and Growth Rate (2013-2018) 1.4.3.4 Japan Digital Advertising Production Value ($) and Growth Rate (2013-2018) 1.4.3.5 Middle East & Africa Digital Advertising Production Value ($) and Growth Rate (2013-2018) 1.4.3.6 India Digital Advertising Production Value ($) and Growth Rate (2013-2018) 1.4.3.7 South America Digital Advertising Production Value ($) and Growth Rate (2013-2018) 1.5 Market Dynamics 1.5.1 Drivers 1.5.1.1 Emerging Countries of Digital Advertising 1.5.1.2 Growing Market of Digital Advertising 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Regions 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Digital Advertising Analysis 2.2 Major Players of Digital Advertising 2.2.1 Major Players Manufacturing Base and Market Share of Digital Advertising in 2017 2.2.2 Major Players Product Types in 2017 2.3 Digital Advertising Manufacturing Cost Structure Analysis 2.3.1 Production Process Analysis 2.3.2 Manufacturing Cost Structure of Digital Advertising 2.3.3 Raw Material Cost of Digital Advertising 2.3.4 Labor Cost of Digital Advertising 2.4 Market Channel Analysis of Digital Advertising 2.5 Major Downstream Buyers of Digital Advertising Analysis 3 Global Digital Advertising Market, by Type 3.1 Global Digital Advertising Value ($) and Market Share by Type (2013-2018) 3.2 Global Digital Advertising Production and Market Share by Type (2013-2018) 3.3 Global Digital Advertising Value ($) and Growth Rate by Type (2013-2018) 3.4 Global Digital Advertising Price Analysis by Type (2013-2018) 4 Digital Advertising Market, by Application 4.1 Global Digital Advertising Consumption and Market Share by Application (2013-2018) 4.2 Downstream Buyers by Application 4.3 Global Digital Advertising Consumption and Growth Rate by Application (2013-2018) 5 Global Digital Advertising Production, Value ($) by Region (2013-2018) 5.1 Global Digital Advertising Value ($) and Market Share by Region (2013-2018) 5.2 Global Digital Advertising Production and Market Share by Region (2013-2018) 5.3 Global Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) 5.4 North America Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) 5.5 Europe Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) 5.6 China Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) 5.7 Japan Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) 5.8 Middle East & Africa Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) 5.9 India Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) 5.10 South America Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) 6 Global Digital Advertising Production, Consumption, Export, Import by Regions (2013-2018) 6.1 Global Digital Advertising Consumption by Regions (2013-2018) 6.2 North America Digital Advertising Production, Consumption, Export, Import (2013-2018) 6.3 Europe Digital Advertising Production, Consumption, Export, Import (2013-2018) 6.4 China Digital Advertising Production, Consumption, Export, Import (2013-2018) 6.5 Japan Digital Advertising Production, Consumption, Export, Import (2013-2018) 6.6 Middle East & Africa Digital Advertising Production, Consumption, Export, Import (2013-2018) 6.7 India Digital Advertising Production, Consumption, Export, Import (2013-2018) 6.8 South America Digital Advertising Production, Consumption, Export, Import (2013-2018) 7 Global Digital Advertising Market Status and SWOT Analysis by Regions 7.1 North America Digital Advertising Market Status and SWOT Analysis 7.2 Europe Digital Advertising Market Status and SWOT Analysis 7.3 China Digital Advertising Market Status and SWOT Analysis 7.4 Japan Digital Advertising Market Status and SWOT Analysis 7.5 Middle East & Africa Digital Advertising Market Status and SWOT Analysis 7.6 India Digital Advertising Market Status and SWOT Analysis 7.7 South America Digital Advertising Market Status and SWOT Analysis 8 Competitive Landscape 8.1 Competitive Profile 8.2 Alibaba 8.2.1 Company Profiles 8.2.2 Digital Advertising Product Introduction 8.2.3 Alibaba Production, Value ($), Price, Gross Margin 2013-2018E 8.2.4 Alibaba Market Share of Digital Advertising Segmented by Region in 2017 8.3 AOL 8.3.1 Company Profiles 8.3.2 Digital Advertising Product Introduction 8.3.3 AOL Production, Value ($), Price, Gross Margin 2013-2018E 8.3.4 AOL Market Share of Digital Advertising Segmented by Region in 2017 8.4 Tencent 8.4.1 Company Profiles 8.4.2 Digital Advertising Product Introduction 8.4.3 Tencent Production, Value ($), Price, Gross Margin 2013-2018E 8.4.4 Tencent Market Share of Digital Advertising Segmented by Region in 2017 8.5 Yelp 8.5.1 Company Profiles 8.5.2 Digital Advertising Product Introduction 8.5.3 Yelp Production, Value ($), Price, Gross Margin 2013-2018E 8.5.4 Yelp Market Share of Digital Advertising Segmented by Region in 2017 8.6 Yahoo 8.6.1 Company Profiles 8.6.2 Digital Advertising Product Introduction 8.6.3 Yahoo Production, Value ($), Price, Gross Margin 2013-2018E 8.6.4 Yahoo Market Share of Digital Advertising Segmented by Region in 2017 8.7 LinkedIn 8.7.1 Company Profiles 8.7.2 Digital Advertising Product Introduction 8.7.3 LinkedIn Production, Value ($), Price, Gross Margin 2013-2018E 8.7.4 LinkedIn Market Share of Digital Advertising Segmented by Region in 2017 8.8 SINA 8.8.1 Company Profiles 8.8.2 Digital Advertising Product Introduction 8.8.3 SINA Production, Value ($), Price, Gross Margin 2013-2018E 8.8.4 SINA Market Share of Digital Advertising Segmented by Region in 2017 8.9 Facebook 8.9.1 Company Profiles 8.9.2 Digital Advertising Product Introduction 8.9.3 Facebook Production, Value ($), Price, Gross Margin 2013-2018E 8.9.4 Facebook Market Share of Digital Advertising Segmented by Region in 2017 8.10 IAC 8.10.1 Company Profiles 8.10.2 Digital Advertising Product Introduction 8.10.3 IAC Production, Value ($), Price, Gross Margin 2013-2018E 8.10.4 IAC Market Share of Digital Advertising Segmented by Region in 2017 8.11 Twitter 8.11.1 Company Profiles 8.11.2 Digital Advertising Product Introduction 8.11.3 Twitter Production, Value ($), Price, Gross Margin 2013-2018E 8.11.4 Twitter Market Share of Digital Advertising Segmented by Region in 2017 8.12 Pandora 8.12.1 Company Profiles 8.12.2 Digital Advertising Product Introduction 8.12.3 Pandora Production, Value ($), Price, Gross Margin 2013-2018E 8.12.4 Pandora Market Share of Digital Advertising Segmented by Region in 2017 8.13 Microsoft 8.13.1 Company Profiles 8.13.2 Digital Advertising Product Introduction 8.13.3 Microsoft Production, Value ($), Price, Gross Margin 2013-2018E 8.13.4 Microsoft Market Share of Digital Advertising Segmented by Region in 2017 8.14 Google 8.14.1 Company Profiles 8.14.2 Digital Advertising Product Introduction 8.14.3 Google Production, Value ($), Price, Gross Margin 2013-2018E 8.14.4 Google Market Share of Digital Advertising Segmented by Region in 2017 8.15 Amazon 8.15.1 Company Profiles 8.15.2 Digital Advertising Product Introduction 8.15.3 Amazon Production, Value ($), Price, Gross Margin 2013-2018E 8.15.4 Amazon Market Share of Digital Advertising Segmented by Region in 2017 8.16 Baidu 8.16.1 Company Profiles 8.16.2 Digital Advertising Product Introduction 8.16.3 Baidu Production, Value ($), Price, Gross Margin 2013-2018E 8.16.4 Baidu Market Share of Digital Advertising Segmented by Region in 2017 9 Global Digital Advertising Market Analysis and Forecast by Type and Application 9.1 Global Digital Advertising Market Value ($) & Volume Forecast, by Type (2018-2023) 9.1.1 Indoor Video Advertising Market Value ($) and Volume Forecast (2018-2023) 9.1.2 Outdoor Video Advertising Market Value ($) and Volume Forecast (2018-2023) 9.2 Global Digital Advertising Market Value ($) & Volume Forecast, by Application (2018-2023) 9.2.1 Traffic Tools Market Value ($) and Volume Forecast (2018-2023) 9.2.2 Mobile Electronic Devices Market Value ($) and Volume Forecast (2018-2023) 9.2.3 Other Market Value ($) and Volume Forecast (2018-2023) 10 Digital Advertising Market Analysis and Forecast by Region 10.1 North America Market Value ($) and Consumption Forecast (2018-2023) 10.2 Europe Market Value ($) and Consumption Forecast (2018-2023) 10.3 China Market Value ($) and Consumption Forecast (2018-2023) 10.4 Japan Market Value ($) and Consumption Forecast (2018-2023) 10.5 Middle East & Africa Market Value ($) and Consumption Forecast (2018-2023) 10.6 India Market Value ($) and Consumption Forecast (2018-2023) 10.7 South America Market Value ($) and Consumption Forecast (2018-2023) 11 New Project Feasibility Analysis 11.1 Industry Barriers and New Entrants SWOT Analysis 11.2 Analysis and Suggestions on New Project Investment 12 Research Finding and Conclusion 13 Appendix 13.1 Discussion Guide 13.2 Knowledge Store: Maia Subscription Portal 13.3 Research Data Source 13.4 Research Assumptions and Acronyms Used

List of Tables and Figures Figure Product Picture of Digital Advertising Table Product Specification of Digital Advertising Figure Market Concentration Ratio and Market Maturity Analysis of Digital Advertising Figure Global Digital Advertising Value ($) and Growth Rate from 2013-2023 Table Different Types of Digital Advertising Figure Global Digital Advertising Value ($) Segment by Type from 2013-2018 Figure Indoor Video Advertising Picture Figure Outdoor Video Advertising Picture Table Different Applications of Digital Advertising Figure Global Digital Advertising Value ($) Segment by Applications from 2013-2018 Figure Traffic Tools Picture Figure Mobile Electronic Devices Picture Figure Other Picture Table Research Regions of Digital Advertising Figure North America Digital Advertising Production Value ($) and Growth Rate (2013-2018) Figure Europe Digital Advertising Production Value ($) and Growth Rate (2013-2018) Table China Digital Advertising Production Value ($) and Growth Rate (2013-2018) Table Japan Digital Advertising Production Value ($) and Growth Rate (2013-2018) Table Middle East & Africa Digital Advertising Production Value ($) and Growth Rate (2013-2018) Table India Digital Advertising Production Value ($) and Growth Rate (2013-2018) Table South America Digital Advertising Production Value ($) and Growth Rate (2013-2018) Table Emerging Countries of Digital Advertising Table Growing Market of Digital Advertising Figure Industry Chain Analysis of Digital Advertising Table Upstream Raw Material Suppliers of Digital Advertising with Contact Information Table Major Players Manufacturing Base and Market Share ($) of Digital Advertising in 2017 Table Major Players Digital Advertising Product Types in 2017 Figure Production Process of Digital Advertising Figure Manufacturing Cost Structure of Digital Advertising Figure Channel Status of Digital Advertising Table Major Distributors of Digital Advertising with Contact Information Table Major Downstream Buyers of Digital Advertising with Contact Information Table Global Digital Advertising Value ($) by Type (2013-2018) Table Global Digital Advertising Value ($) Share by Type (2013-2018) Figure Global Digital Advertising Value ($) Share by Type (2013-2018) Table Global Digital Advertising Production by Type (2013-2018) Table Global Digital Advertising Production Share by Type (2013-2018) Figure Global Digital Advertising Production Share by Type (2013-2018) Figure Global Digital Advertising Value ($) and Growth Rate of Indoor Video Advertising Figure Global Digital Advertising Value ($) and Growth Rate of Outdoor Video Advertising Table Global Digital Advertising Price by Type (2013-2018) Table Global Digital Advertising Consumption by Application (2013-2018) Table Global Digital Advertising Consumption Market Share by Application (2013-2018) Figure Global Digital Advertising Consumption Market Share by Application (2013-2018) Table Downstream Buyers Introduction by Application Figure Global Digital Advertising Consumption and Growth Rate of Traffic Tools (2013-2018) Figure Global Digital Advertising Consumption and Growth Rate of Mobile Electronic Devices (2013-2018) Figure Global Digital Advertising Consumption and Growth Rate of Other (2013-2018) Table Global Digital Advertising Value ($) by Region (2013-2018) Table Global Digital Advertising Value ($) Market Share by Region (2013-2018) Figure Global Digital Advertising Value ($) Market Share by Region (2013-2018) Table Global Digital Advertising Production by Region (2013-2018) Table Global Digital Advertising Production Market Share by Region (2013-2018) Figure Global Digital Advertising Production Market Share by Region (2013-2018) Table Global Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) Table North America Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) Table Europe Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) Table China Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) Table Japan Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) Table Middle East & Africa Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) Table India Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) Table South America Digital Advertising Production, Value ($), Price and Gross Margin (2013-2018) Table Global Digital Advertising Consumption by Regions (2013-2018) Figure Global Digital Advertising Consumption Share by Regions (2013-2018) Table North America Digital Advertising Production, Consumption, Export, Import (2013-2018) Table Europe Digital Advertising Production, Consumption, Export, Import (2013-2018) Table China Digital Advertising Production, Consumption, Export, Import (2013-2018) Table Japan Digital Advertising Production, Consumption, Export, Import (2013-2018) Table Middle East & Africa Digital Advertising Production, Consumption, Export, Import (2013-2018) Table India Digital Advertising Production, Consumption, Export, Import (2013-2018) Table South America Digital Advertising Production, Consumption, Export, Import (2013-2018) Figure North America Digital Advertising Production and Growth Rate Analysis Figure North America Digital Advertising Consumption and Growth Rate Analysis Figure North America Digital Advertising SWOT Analysis Figure Europe Digital Advertising Production and Growth Rate Analysis Figure Europe Digital Advertising Consumption and Growth Rate Analysis Figure Europe Digital Advertising SWOT Analysis Figure China Digital Advertising Production and Growth Rate Analysis Figure China Digital Advertising Consumption and Growth Rate Analysis Figure China Digital Advertising SWOT Analysis Figure Japan Digital Advertising Production and Growth Rate Analysis Figure Japan Digital Advertising Consumption and Growth Rate Analysis Figure Japan Digital Advertising SWOT Analysis Figure Middle East & Africa Digital Advertising Production and Growth Rate Analysis Figure Middle East & Africa Digital Advertising Consumption and Growth Rate Analysis Figure Middle East & Africa Digital Advertising SWOT Analysis Figure India Digital Advertising Production and Growth Rate Analysis Figure India Digital Advertising Consumption and Growth Rate Analysis Figure India Digital Advertising SWOT Analysis Figure South America Digital Advertising Production and Growth Rate Analysis Figure South America Digital Advertising Consumption and Growth Rate Analysis Figure South America Digital Advertising SWOT Analysis Figure Top 3 Market Share of Digital Advertising Companies Figure Top 6 Market Share of Digital Advertising Companies Table Mergers, Acquisitions and Expansion Analysis Table Company Profiles Table Product Introduction Table Alibaba Production, Value ($), Price, Gross Margin 2013-2018E Figure Alibaba Production and Growth Rate Figure Alibaba Value ($) Market Share 2013-2018E Figure Alibaba Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table AOL Production, Value ($), Price, Gross Margin 2013-2018E Figure AOL Production and Growth Rate Figure AOL Value ($) Market Share 2013-2018E Figure AOL Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Tencent Production, Value ($), Price, Gross Margin 2013-2018E Figure Tencent Production and Growth Rate Figure Tencent Value ($) Market Share 2013-2018E Figure Tencent Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Yelp Production, Value ($), Price, Gross Margin 2013-2018E Figure Yelp Production and Growth Rate Figure Yelp Value ($) Market Share 2013-2018E Figure Yelp Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Yahoo Production, Value ($), Price, Gross Margin 2013-2018E Figure Yahoo Production and Growth Rate Figure Yahoo Value ($) Market Share 2013-2018E Figure Yahoo Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table LinkedIn Production, Value ($), Price, Gross Margin 2013-2018E Figure LinkedIn Production and Growth Rate Figure LinkedIn Value ($) Market Share 2013-2018E Figure LinkedIn Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table SINA Production, Value ($), Price, Gross Margin 2013-2018E Figure SINA Production and Growth Rate Figure SINA Value ($) Market Share 2013-2018E Figure SINA Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Facebook Production, Value ($), Price, Gross Margin 2013-2018E Figure Facebook Production and Growth Rate Figure Facebook Value ($) Market Share 2013-2018E Figure Facebook Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table IAC Production, Value ($), Price, Gross Margin 2013-2018E Figure IAC Production and Growth Rate Figure IAC Value ($) Market Share 2013-2018E Figure IAC Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Twitter Production, Value ($), Price, Gross Margin 2013-2018E Figure Twitter Production and Growth Rate Figure Twitter Value ($) Market Share 2013-2018E Figure Twitter Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Pandora Production, Value ($), Price, Gross Margin 2013-2018E Figure Pandora Production and Growth Rate Figure Pandora Value ($) Market Share 2013-2018E Figure Pandora Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Microsoft Production, Value ($), Price, Gross Margin 2013-2018E Figure Microsoft Production and Growth Rate Figure Microsoft Value ($) Market Share 2013-2018E Figure Microsoft Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Google Production, Value ($), Price, Gross Margin 2013-2018E Figure Google Production and Growth Rate Figure Google Value ($) Market Share 2013-2018E Figure Google Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Amazon Production, Value ($), Price, Gross Margin 2013-2018E Figure Amazon Production and Growth Rate Figure Amazon Value ($) Market Share 2013-2018E Figure Amazon Market Share of Digital Advertising Segmented by Region in 2017 Table Company Profiles Table Product Introduction Table Baidu Production, Value ($), Price, Gross Margin 2013-2018E Figure Baidu Production and Growth Rate Figure Baidu Value ($) Market Share 2013-2018E Figure Baidu Market Share of Digital Advertising Segmented by Region in 2017 Table Global Digital Advertising Market Value ($) Forecast, by Type Table Global Digital Advertising Market Volume Forecast, by Type Figure Global Digital Advertising Market Value ($) and Growth Rate Forecast of Indoor Video Advertising (2018-2023) Figure Global Digital Advertising Market Volume and Growth Rate Forecast of Indoor Video Advertising (2018-2023) Figure Global Digital Advertising Market Value ($) and Growth Rate Forecast of Outdoor Video Advertising (2018-2023) Figure Global Digital Advertising Market Volume and Growth Rate Forecast of Outdoor Video Advertising (2018-2023) Table Global Market Value ($) Forecast by Application (2018-2023) Table Global Market Volume Forecast by Application (2018-2023) Figure Global Digital Advertising Consumption and Growth Rate of Traffic Tools (2013-2018) Figure Global Digital Advertising Consumption and Growth Rate of Mobile Electronic Devices (2013-2018) Figure Global Digital Advertising Consumption and Growth Rate of Other (2013-2018) Figure Market Value ($) and Growth Rate Forecast of Other (2018-2023) Figure Market Volume and Growth Rate Forecast of Other (2018-2023) Figure North America Market Value ($) and Growth Rate Forecast (2018-2023) Table North America Consumption and Growth Rate Forecast (2018-2023) Figure Europe Market Value ($) and Growth Rate Forecast (2018-2023) Table Europe Consumption and Growth Rate Forecast (2018-2023) Figure China Market Value ($) and Growth Rate Forecast (2018-2023) Table China Consumption and Growth Rate Forecast (2018-2023) Figure Japan Market Value ($) and Growth Rate Forecast (2018-2023) Table Japan Consumption and Growth Rate Forecast (2018-2023) Figure Middle East & Africa Market Value ($) and Growth Rate Forecast (2018-2023) Table Middle East & Africa Consumption and Growth Rate Forecast (2018-2023) Figure India Market Value ($) and Growth Rate Forecast (2018-2023) Table India Consumption and Growth Rate Forecast (2018-2023) Figure South America Market Value ($) and Growth Rate Forecast (2018-2023) Table South America Consumption and Growth Rate Forecast (2018-2023) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery