Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Category segmentation 2 Geography segmentation 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 9 Market value 9 Market Segmentation 10 Category segmentation 10 Geography segmentation 11 Market Outlook 12 Market value forecast 12 Five Forces Analysis 13 Summary 13 Buyer power 14 Supplier power 15 New entrants 16 Threat of substitutes 18 Degree of rivalry 19 Leading Companies 20 Alphabet Inc 20 Amazon.com, Inc. 24 International Business Machines Corporation 27 Microsoft Corporation 31 Macroeconomic Indicators 34 Country data 34 Methodology 36 Industry associations 37 Related MarketLine research 37 Appendix 38 About MarketLine 38

List of Tables Table 1: United Kingdom cloud computing sector value: $ million, 2013-17(e) Table 2: United Kingdom cloud computing sector category segmentation: $ million, 2017(e) Table 3: United Kingdom cloud computing sector geography segmentation: $ million, 2017(e) Table 4: United Kingdom cloud computing sector value forecast: $ million, 2017-22 Table 5: Alphabet Inc: key facts Table 6: Alphabet Inc: key financials ($) Table 7: Alphabet Inc: key financial ratios Table 8: Amazon.com, Inc.: key facts Table 9: Amazon.com, Inc.: key financials ($) Table 10: Amazon.com, Inc.: key financial ratios Table 11: International Business Machines Corporation: key facts Table 12: International Business Machines Corporation: key financials ($) Table 13: International Business Machines Corporation: key financial ratios Table 14: Microsoft Corporation: key facts Table 15: Microsoft Corporation: key financials ($) Table 16: Microsoft Corporation: key financial ratios Table 17: United Kingdom size of population (million), 2013-17 Table 18: United Kingdom gdp (constant 2005 prices, $ billion), 2013-17 Table 19: United Kingdom gdp (current prices, $ billion), 2013-17 Table 20: United Kingdom inflation, 2013-17 Table 21: United Kingdom consumer price index (absolute), 2013-17 Table 22: United Kingdom exchange rate, 2013-17 List of Figures Figure 1: United Kingdom cloud computing sector value: $ million, 2013-17(e) Figure 2: United Kingdom cloud computing sector category segmentation: % share, by value, 2017(e) Figure 3: United Kingdom cloud computing sector geography segmentation: % share, by value, 2017(e) Figure 4: United Kingdom cloud computing sector value forecast: $ million, 2017-22 Figure 5: Forces driving competition in the cloud computing sector in the United Kingdom, 2017 Figure 6: Drivers of buyer power in the cloud computing sector in the United Kingdom, 2017 Figure 7: Drivers of supplier power in the cloud computing sector in the United Kingdom, 2017 Figure 8: Factors influencing the likelihood of new entrants in the cloud computing sector in the United Kingdom, 2017 Figure 9: Factors influencing the threat of substitutes in the cloud computing sector in the United Kingdom, 2017 Figure 10: Drivers of degree of rivalry in the cloud computing sector in the United Kingdom, 2017 Figure 11: Alphabet Inc: revenues & profitability Figure 12: Alphabet Inc: assets & liabilities Figure 13: Amazon.com, Inc.: revenues & profitability Figure 14: Amazon.com, Inc.: assets & liabilities Figure 15: International Business Machines Corporation: revenues & profitability Figure 16: International Business Machines Corporation: assets & liabilities Figure 17: Microsoft Corporation: revenues & profitability Figure 18: Microsoft Corporation: assets & liabilities

Alphabet Inc Amazon.com, Inc. International Business Machines Corporation Microsoft Corporation