Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Market volume 2 Market volume forecast 2 Category segmentation 2 Geography segmentation 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 9 Market value 9 Market volume 10 Market Segmentation 11 Category segmentation 11 Geography segmentation 12 Market Outlook 13 Market value forecast 13 Market volume forecast 14 Five Forces Analysis 15 Summary 15 Buyer power 17 Supplier power 19 New entrants 20 Threat of substitutes 22 Degree of rivalry 23 Leading Companies 25 Alphabet Inc 25 Apple Inc 29 Facebook, Inc. 34 Ubisoft Entertainment S.A. 37 Macroeconomic Indicators 40 Country data 40 Methodology 42 Industry associations 43 Related MarketLine research 43 Appendix 44 About MarketLine 44

List of Tables Table 1: United Kingdom mobile apps market value: $ million, 2013-17(e) Table 2: United Kingdom mobile apps market volume: million downloaded applications, 2013-17(e) Table 3: United Kingdom mobile apps market category segmentation: $ million, 2017(e) Table 4: United Kingdom mobile apps market geography segmentation: $ million, 2017(e) Table 5: United Kingdom mobile apps market value forecast: $ million, 2017-22 Table 6: United Kingdom mobile apps market volume forecast: million downloaded applications, 2017-22 Table 7: Alphabet Inc: key facts Table 8: Alphabet Inc: key financials ($) Table 9: Alphabet Inc: key financial ratios Table 10: Apple Inc: key facts Table 11: Apple Inc: key financials ($) Table 12: Apple Inc: key financial ratios Table 13: Facebook, Inc.: key facts Table 14: Facebook, Inc.: key financials ($) Table 15: Facebook, Inc.: key financial ratios Table 16: Ubisoft Entertainment S.A.: key facts Table 17: Ubisoft Entertainment S.A.: key financials ($) Table 18: Ubisoft Entertainment S.A.: key financials (€) Table 19: Ubisoft Entertainment S.A.: key financial ratios Table 20: United Kingdom size of population (million), 2013-17 Table 21: United Kingdom gdp (constant 2005 prices, $ billion), 2013-17 Table 22: United Kingdom gdp (current prices, $ billion), 2013-17 Table 23: United Kingdom inflation, 2013-17 Table 24: United Kingdom consumer price index (absolute), 2013-17 Table 25: United Kingdom exchange rate, 2013-17 List of Figures Figure 1: United Kingdom mobile apps market value: $ million, 2013-17(e) Figure 2: United Kingdom mobile apps market volume: million downloaded applications, 2013-17(e) Figure 3: United Kingdom mobile apps market category segmentation: % share, by value, 2017(e) Figure 4: United Kingdom mobile apps market geography segmentation: % share, by value, 2017(e) Figure 5: United Kingdom mobile apps market value forecast: $ million, 2017-22 Figure 6: United Kingdom mobile apps market volume forecast: million downloaded applications, 2017-22 Figure 7: Forces driving competition in the mobile apps market in the United Kingdom, 2017 Figure 8: Drivers of buyer power in the mobile apps market in the United Kingdom, 2017 Figure 9: Drivers of supplier power in the mobile apps market in the United Kingdom, 2017 Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in the United Kingdom, 2017 Figure 11: Factors influencing the threat of substitutes in the mobile apps market in the United Kingdom, 2017 Figure 12: Drivers of degree of rivalry in the mobile apps market in the United Kingdom, 2017 Figure 13: Alphabet Inc: revenues & profitability Figure 14: Alphabet Inc: assets & liabilities Figure 15: Apple Inc: revenues & profitability Figure 16: Apple Inc: assets & liabilities Figure 17: Facebook, Inc.: revenues & profitability Figure 18: Facebook, Inc.: assets & liabilities Figure 19: Ubisoft Entertainment S.A.: revenues & profitability Figure 20: Ubisoft Entertainment S.A.: assets & liabilities

Alphabet Inc Apple Inc Facebook, Inc. Ubisoft Entertainment S.A.