Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Market volume 2 Market volume forecast 2 Category segmentation 2 Geography segmentation 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 9 Market value 9 Market volume 10 Market Segmentation 11 Category segmentation 11 Geography segmentation 12 Market Outlook 13 Market value forecast 13 Market volume forecast 14 Five Forces Analysis 15 Summary 15 Buyer power 17 Supplier power 19 New entrants 20 Threat of substitutes 22 Degree of rivalry 23 Leading Companies 25 Alphabet Inc 25 Facebook, Inc. 29 Snap Inc. 32 Spotify Technology SA 33 Macroeconomic Indicators 34 Country data 34 Methodology 36 Industry associations 37 Related MarketLine research 37 Appendix 38 About MarketLine 38

List of Tables Table 1: Switzerland mobile apps market value: $ million, 2013-17(e) Table 2: Switzerland mobile apps market volume: thousand downloaded applications, 2013-17(e) Table 3: Switzerland mobile apps market category segmentation: $ million, 2017(e) Table 4: Switzerland mobile apps market geography segmentation: $ million, 2017(e) Table 5: Switzerland mobile apps market value forecast: $ million, 2017-22 Table 6: Switzerland mobile apps market volume forecast: thousand downloaded applications, 2017-22 Table 7: Alphabet Inc: key facts Table 8: Alphabet Inc: key financials ($) Table 9: Alphabet Inc: key financial ratios Table 10: Facebook, Inc.: key facts Table 11: Facebook, Inc.: key financials ($) Table 12: Facebook, Inc.: key financial ratios Table 13: Snap Inc.: key facts Table 14: Spotify Technology SA: key facts Table 15: Switzerland size of population (million), 2013-17 Table 16: Switzerland gdp (constant 2005 prices, $ billion), 2013-17 Table 17: Switzerland gdp (current prices, $ billion), 2013-17 Table 18: Switzerland inflation, 2013-17 Table 19: Switzerland consumer price index (absolute), 2013-17 Table 20: Switzerland exchange rate, 2013-17 List of Figures Figure 1: Switzerland mobile apps market value: $ million, 2013-17(e) Figure 2: Switzerland mobile apps market volume: thousand downloaded applications, 2013-17(e) Figure 3: Switzerland mobile apps market category segmentation: % share, by value, 2017(e) Figure 4: Switzerland mobile apps market geography segmentation: % share, by value, 2017(e) Figure 5: Switzerland mobile apps market value forecast: $ million, 2017-22 Figure 6: Switzerland mobile apps market volume forecast: thousand downloaded applications, 2017-22 Figure 7: Forces driving competition in the mobile apps market in Switzerland, 2017 Figure 8: Drivers of buyer power in the mobile apps market in Switzerland, 2017 Figure 9: Drivers of supplier power in the mobile apps market in Switzerland, 2017 Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Switzerland, 2017 Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Switzerland, 2017 Figure 12: Drivers of degree of rivalry in the mobile apps market in Switzerland, 2017 Figure 13: Alphabet Inc: revenues & profitability Figure 14: Alphabet Inc: assets & liabilities Figure 15: Facebook, Inc.: revenues & profitability Figure 16: Facebook, Inc.: assets & liabilities

Alphabet Inc Facebook, Inc. Snap Inc. Spotify Technology SA