Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Market volume 2 Market volume forecast 2 Category segmentation 2 Geography segmentation 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 9 Market value 9 Market volume 10 Market Segmentation 11 Category segmentation 11 Geography segmentation 12 Market Outlook 13 Market value forecast 13 Market volume forecast 14 Five Forces Analysis 15 Summary 15 Buyer power 17 Supplier power 19 New entrants 20 Threat of substitutes 22 Degree of rivalry 23 Leading Companies 25 Alphabet Inc 25 Facebook, Inc. 29 Microsoft Corporation 32 Ubisoft Entertainment S.A. 35 Macroeconomic Indicators 38 Country data 38 Methodology 40 Industry associations 41 Related MarketLine research 41 Appendix 42 About MarketLine 42

List of Tables Table 1: Netherlands mobile apps market value: $ million, 2013-17(e) Table 2: Netherlands mobile apps market volume: thousand downloaded applications, 2013-17(e) Table 3: Netherlands mobile apps market category segmentation: $ million, 2017(e) Table 4: Netherlands mobile apps market geography segmentation: $ million, 2017(e) Table 5: Netherlands mobile apps market value forecast: $ million, 2017-22 Table 6: Netherlands mobile apps market volume forecast: thousand downloaded applications, 2017-22 Table 7: Alphabet Inc: key facts Table 8: Alphabet Inc: key financials ($) Table 9: Alphabet Inc: key financial ratios Table 10: Facebook, Inc.: key facts Table 11: Facebook, Inc.: key financials ($) Table 12: Facebook, Inc.: key financial ratios Table 13: Microsoft Corporation: key facts Table 14: Microsoft Corporation: key financials ($) Table 15: Microsoft Corporation: key financial ratios Table 16: Ubisoft Entertainment S.A.: key facts Table 17: Ubisoft Entertainment S.A.: key financials ($) Table 18: Ubisoft Entertainment S.A.: key financials (€) Table 19: Ubisoft Entertainment S.A.: key financial ratios Table 20: Netherlands size of population (million), 2013-17 Table 21: Netherlands gdp (constant 2005 prices, $ billion), 2013-17 Table 22: Netherlands gdp (current prices, $ billion), 2013-17 Table 23: Netherlands inflation, 2013-17 Table 24: Netherlands consumer price index (absolute), 2013-17 Table 25: Netherlands exchange rate, 2013-17 List of Figures Figure 1: Netherlands mobile apps market value: $ million, 2013-17(e) Figure 2: Netherlands mobile apps market volume: thousand downloaded applications, 2013-17(e) Figure 3: Netherlands mobile apps market category segmentation: % share, by value, 2017(e) Figure 4: Netherlands mobile apps market geography segmentation: % share, by value, 2017(e) Figure 5: Netherlands mobile apps market value forecast: $ million, 2017-22 Figure 6: Netherlands mobile apps market volume forecast: thousand downloaded applications, 2017-22 Figure 7: Forces driving competition in the mobile apps market in the Netherlands, 2017 Figure 8: Drivers of buyer power in the mobile apps market in the Netherlands, 2017 Figure 9: Drivers of supplier power in the mobile apps market in the Netherlands, 2017 Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in the Netherlands, 2017 Figure 11: Factors influencing the threat of substitutes in the mobile apps market in the Netherlands, 2017 Figure 12: Drivers of degree of rivalry in the mobile apps market in the Netherlands, 2017 Figure 13: Alphabet Inc: revenues & profitability Figure 14: Alphabet Inc: assets & liabilities Figure 15: Facebook, Inc.: revenues & profitability Figure 16: Facebook, Inc.: assets & liabilities Figure 17: Microsoft Corporation: revenues & profitability Figure 18: Microsoft Corporation: assets & liabilities Figure 19: Ubisoft Entertainment S.A.: revenues & profitability Figure 20: Ubisoft Entertainment S.A.: assets & liabilities

Alphabet Inc Facebook, Inc. Microsoft Corporation Ubisoft Entertainment S.A.