Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Market volume 2 Market volume forecast 2 Category segmentation 2 Geography segmentation 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 9 Market value 9 Market volume 10 Market Segmentation 11 Category segmentation 11 Geography segmentation 12 Market Outlook 13 Market value forecast 13 Market volume forecast 14 Five Forces Analysis 15 Summary 15 Buyer power 17 Supplier power 19 New entrants 20 Threat of substitutes 22 Degree of rivalry 23 Leading Companies 25 Alphabet Inc 25 Cheetah Mobile Inc. 29 Facebook, Inc. 32 Microsoft Corporation 35 Macroeconomic Indicators 38 Country data 38 Methodology 40 Industry associations 41 Related MarketLine research 41 Appendix 42 About MarketLine 42

List of Tables Table 1: Italy mobile apps market value: $ million, 2013-17(e) Table 2: Italy mobile apps market volume: thousand downloaded applications, 2013-17(e) Table 3: Italy mobile apps market category segmentation: $ million, 2017(e) Table 4: Italy mobile apps market geography segmentation: $ million, 2017(e) Table 5: Italy mobile apps market value forecast: $ million, 2017-22 Table 6: Italy mobile apps market volume forecast: thousand downloaded applications, 2017-22 Table 7: Alphabet Inc: key facts Table 8: Alphabet Inc: key financials ($) Table 9: Alphabet Inc: key financial ratios Table 10: Cheetah Mobile Inc.: key facts Table 11: Cheetah Mobile Inc.: key financials ($) Table 12: Cheetah Mobile Inc.: key financials (CNY) Table 13: Cheetah Mobile Inc.: key financial ratios Table 14: Facebook, Inc.: key facts Table 15: Facebook, Inc.: key financials ($) Table 16: Facebook, Inc.: key financial ratios Table 17: Microsoft Corporation: key facts Table 18: Microsoft Corporation: key financials ($) Table 19: Microsoft Corporation: key financial ratios Table 20: Italy size of population (million), 2013-17 Table 21: Italy gdp (constant 2005 prices, $ billion), 2013-17 Table 22: Italy gdp (current prices, $ billion), 2013-17 Table 23: Italy inflation, 2013-17 Table 24: Italy consumer price index (absolute), 2013-17 Table 25: Italy exchange rate, 2013-17 List of Figures Figure 1: Italy mobile apps market value: $ million, 2013-17(e) Figure 2: Italy mobile apps market volume: thousand downloaded applications, 2013-17(e) Figure 3: Italy mobile apps market category segmentation: % share, by value, 2017(e) Figure 4: Italy mobile apps market geography segmentation: % share, by value, 2017(e) Figure 5: Italy mobile apps market value forecast: $ million, 2017-22 Figure 6: Italy mobile apps market volume forecast: thousand downloaded applications, 2017-22 Figure 7: Forces driving competition in the mobile apps market in Italy, 2017 Figure 8: Drivers of buyer power in the mobile apps market in Italy, 2017 Figure 9: Drivers of supplier power in the mobile apps market in Italy, 2017 Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Italy, 2017 Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Italy, 2017 Figure 12: Drivers of degree of rivalry in the mobile apps market in Italy, 2017 Figure 13: Alphabet Inc: revenues & profitability Figure 14: Alphabet Inc: assets & liabilities Figure 15: Cheetah Mobile Inc.: revenues & profitability Figure 16: Cheetah Mobile Inc.: assets & liabilities Figure 17: Facebook, Inc.: revenues & profitability Figure 18: Facebook, Inc.: assets & liabilities Figure 19: Microsoft Corporation: revenues & profitability Figure 20: Microsoft Corporation: assets & liabilities

Alphabet Inc Cheetah Mobile Inc. Facebook, Inc. Microsoft Corporation