RTD COFFEE IN GUATEMALA Euromonitor International March 2018 LIST OF CONTENTS AND TABLES Headlines Prospects New Brands Bring Dynamism To the Category Lifestyle Trends Favour the Growth of Rtd Coffee Strong Forecast Performance Expected Competitive Landscape Embotelladora La Mariposa Takes the Lead in Rtd Coffee the Performance of New Products International Brands Dominate Rtd Coffee Category Data Table 1 Off-trade Sales of RTD Coffee: Volume 2012-2017 Table 2 Off-trade Sales of RTD Coffee: Value 2012-2017 Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017 Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017 Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017 Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017 Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017 Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017 Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022 Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022 Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022 Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022 Executive Summary A Segmented Soft Drinks Market Instability in the Country Affects Soft Drinks Soft Drinks Is Highly Concentrated in Guatemala New Product Launches Bring Dynamism To the Market Positive Performance Expected Market Data Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 17 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 18 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 19 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 20 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 21 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 22 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 23 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017 Table 24 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017 Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Table 38 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022 Table 39 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022 Definitions Sources Summary 1 Research Sources