HOME CARE IN FRANCE Euromonitor International March 2018 LIST OF CONTENTS AND TABLES Executive Summary Value Sales Continue To Suffer From Overpromotion and Changing Trends Green Trends and Premiumisation Mitigate Value Erosion Henkel Widens Its Share Value and Retains Overall Leadership Innovative Packaging As A Differential Advantage for Value Creation Both Value and Volume Set To Decline Over Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources Headlines Prospects Cautious Consumers Result in Declining Demand for Conventional Air Care A Rising Trend Towards Natural Air Care Upward Pricing Evolution Competitive Landscape Air Wick, Brise and Febreze Dominate Sales Value in 2017 Local Players Gain Some Momentum Due To Specific Positioning Yankee Candle Co, the Fastest Growing Player in 2017 Within Candle Air Fresheners Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017 Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017 Table 15 NBO Company Shares of Air Care: % Value 2013-2017 Table 16 LBN Brand Shares of Air Care: % Value 2014-2017 Table 17 Forecast Sales of Air Care by Category: Value 2017-2022 Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Negative Image To Persist Manufacturers Set To Gradually Integrate Alternatives Competitive Landscape Colgate-Palmolive Retains Leadership Amid Structural Decline Other Players Move Away From Bleach Category Data Table 19 Sales of Bleach: Value 2012-2017 Table 20 Sales of Bleach: % Value Growth 2012-2017 Table 21 NBO Company Shares of Bleach: % Value 2013-2017 Table 22 LBN Brand Shares of Bleach: % Value 2014-2017 Table 23 Forecast Sales of Bleach: Value 2017-2022 Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Promotional Upsurge Continues To Hamper Value Sales Increasing Penetration of Dishwashers Favours Automatic Products Ecological Products on the Ascent Competitive Landscape Unilever Retains Leadership Emerging Green Brands Gain Ground on Conventional Players Fastest Growth for Maison Verte Category Indicators Table 25 Household Possession of Dishwashers 2012-2017 Category Data Table 26 Sales of Dishwashing by Category: Value 2012-2017 Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Legislative Changes Set To Negatively Impact Category Tighter Certification and Approval To Result in Further Specialisation and Mergers Organic and Bio-control Alternatives Set To Proliferate Competitive Landscape Three Leading Brands for SC Johnson Green Alternatives Gaining Momentum in Ant Control Henkel To Potentially Invest Further Within Home Insecticides Category Data Table 32 Sales of Home Insecticides by Category: Value 2012-2017 Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Upcoming New Guidelines for Concentration of Detergents Evolving Products and Consumer Trends Mean Decline for Laundry Aids Players Expecting Updates on Aspects of Clp, Ecology and Safety Competitive Landscape Henkel Closes the Gap, Helped by Innovative New Products Green Brands Progress the Fastest Private Label Slowly Ousted Category Indicators Table 39 Household Possession of Washing Machines 2012-2017 Category Data Table 40 Sales of Laundry Care by Category: Value 2012-2017 Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 42 Sales of Laundry Aids by Category: Value 2012-2017 Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 44 Sales of Laundry Detergents by Category: Value 2012-2017 Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017 Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Polishes Loses Momentum Due To Evolving Lifestyles Shoe Polish Players Attempt To Mitigate Further Decline Via Innovations Floor and Furniture Polish Set To Fare Better Over the Forecast Period Competitive Landscape Swania Sas Retains Leadership of Polishes in 2017 SC Johnson Loses Ground, While Domestic Players Fare Better Private Label Suffers From Poor Image Category Data Table 55 Sales of Polishes by Category: Value 2012-2017 Table 56 Sales of Polishes by Category: % Value Growth 2012-2017 Table 57 NBO Company Shares of Polishes: % Value 2013-2017 Table 58 LBN Brand Shares of Polishes: % Value 2014-2017 Table 59 Forecast Sales of Polishes by Category: Value 2017-2022 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Upwards Trend for Traditional Ingredients and Promotions Innovation To Sustain Growth Boom for Sanitising Product Traits Competitive Landscape Leading Players Lose Share As Green Brands Gain Ground Swania Skyrockets Into the Top 20 Players Emergence of Floor Cleaning Systems Manufacturers Category Data Table 61 Sales of Surface Care by Category: Value 2012-2017 Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 65 NBO Company Shares of Surface Care: % Value 2013-2017 Table 66 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 69 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Premium Innovation To Sustain Value Progression Overall in Contrast, Toilet Liquids Suffer From Price Erosion Packaging As A Selling Point and Value Generator Competitive Landscape Harpic Retains Leadership Amidst Competition Private Label Resists Offensive From Branded Players Category Data Table 71 Sales of Toilet Care by Category: Value 2012-2017 Table 72 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 73 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 74 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 75 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022