Table of Contents Chapter 1 Overview of Matcha Green Tea Powder 1.1 Definition of Matcha Green Tea Powder in This Report 1.2 Commercial Types of Matcha Green Tea Powder 1.2.1 Drinking-use Matcha Green Tea Powder 1.2.2 Additive-use Matcha Green Tea Powder 1.3 Downstream Application of Matcha Green Tea Powder 1.3.1 Drinking Tea 1.3.2 Pastry 1.3.3 Ice Cream 1.3.4 Beverage 1.4 Development History of Matcha Green Tea Powder 1.5 Market Status and Trend of Matcha Green Tea Powder 2013-2023 1.5.1 United States Matcha Green Tea Powder Market Status and Trend 2013-2023 1.5.2 Regional Matcha Green Tea Powder Market Status and Trend 2013-2023 Chapter 2 United States Market Status and Forecast by Regions 2.1 Market Status of Matcha Green Tea Powder in United States 2013-2017 2.2 Consumption Market of Matcha Green Tea Powder in United States by Regions 2.2.1 Consumption Volume of Matcha Green Tea Powder in United States by Regions 2.2.2 Revenue of Matcha Green Tea Powder in United States by Regions 2.3 Market Analysis of Matcha Green Tea Powder in United States by Regions 2.3.1 Market Analysis of Matcha Green Tea Powder in New England 2013-2017 2.3.2 Market Analysis of Matcha Green Tea Powder in The Middle Atlantic 2013-2017 2.3.3 Market Analysis of Matcha Green Tea Powder in The Midwest 2013-2017 2.3.4 Market Analysis of Matcha Green Tea Powder in The West 2013-2017 2.3.5 Market Analysis of Matcha Green Tea Powder in The South 2013-2017 2.3.6 Market Analysis of Matcha Green Tea Powder in Southwest 2013-2017 2.4 Market Development Forecast of Matcha Green Tea Powder in United States 2018-2023 2.4.1 Market Development Forecast of Matcha Green Tea Powder in United States 2018-2023 2.4.2 Market Development Forecast of Matcha Green Tea Powder by Regions 2018-2023 Chapter 3 United States Market Status and Forecast by Types 3.1 Whole United States Market Status by Types 3.1.1 Consumption Volume of Matcha Green Tea Powder in United States by Types 3.1.2 Revenue of Matcha Green Tea Powder in United States by Types 3.2 United States Market Status by Types in Major Countries 3.2.1 Market Status by Types in New England 3.2.2 Market Status by Types in The Middle Atlantic 3.2.3 Market Status by Types in The Midwest 3.2.4 Market Status by Types in The West 3.2.5 Market Status by Types in The South 3.2.6 Market Status by Types in Southwest 3.3 Market Forecast of Matcha Green Tea Powder in United States by Types Chapter 4 United States Market Status and Forecast by Downstream Industry 4.1 Demand Volume of Matcha Green Tea Powder in United States by Downstream Industry 4.2 Demand Volume of Matcha Green Tea Powder by Downstream Industry in Major Countries 4.2.1 Demand Volume of Matcha Green Tea Powder by Downstream Industry in New England 4.2.2 Demand Volume of Matcha Green Tea Powder by Downstream Industry in The Middle Atlantic 4.2.3 Demand Volume of Matcha Green Tea Powder by Downstream Industry in The Midwest 4.2.4 Demand Volume of Matcha Green Tea Powder by Downstream Industry in The West 4.2.5 Demand Volume of Matcha Green Tea Powder by Downstream Industry in The South 4.2.6 Demand Volume of Matcha Green Tea Powder by Downstream Industry in Southwest 4.3 Market Forecast of Matcha Green Tea Powder in United States by Downstream Industry Chapter 5 Market Driving Factor Analysis of Matcha Green Tea Powder 5.1 United States Economy Situation and Trend Overview 5.2 Matcha Green Tea Powder Downstream Industry Situation and Trend Overview Chapter 6 Matcha Green Tea Powder Market Competition Status by Major Players in United States 6.1 Sales Volume of Matcha Green Tea Powder in United States by Major Players 6.2 Revenue of Matcha Green Tea Powder in United States by Major Players 6.3 Basic Information of Matcha Green Tea Powder by Major Players 6.3.1 Headquarters Location and Established Time of Matcha Green Tea Powder Major Players 6.3.2 Employees and Revenue Level of Matcha Green Tea Powder Major Players 6.4 Market Competition News and Trend 6.4.1 Merger, Consolidation or Acquisition News 6.4.2 Investment or Disinvestment News 6.4.3 New Product Development and Launch Chapter 7 Matcha Green Tea Powder Major Manufacturers Introduction and Market Data 7.1 Aiya 7.1.1 Company profile 7.1.2 Representative Matcha Green Tea Powder Product 7.1.3 Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of Aiya 7.2 Marushichi Seicha 7.2.1 Company profile 7.2.2 Representative Matcha Green Tea Powder Product 7.2.3 Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of Marushichi Seicha 7.3 ShaoXing Royal Tea 7.3.1 Company profile 7.3.2 Representative Matcha Green Tea Powder Product 7.3.3 Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of ShaoXing Royal Tea 7.4 Marukyu Koyamaen 7.4.1 Company profile 7.4.2 Representative Matcha Green Tea Powder Product 7.4.3 Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of Marukyu Koyamaen 7.5 ujimatcha 7.5.1 Company profile 7.5.2 Representative Matcha Green Tea Powder Product 7.5.3 Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of ujimatcha 7.6 Yanoen 7.6.1 Company profile 7.6.2 Representative Matcha Green Tea Powder Product 7.6.3 Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of Yanoen 7.7 AOI Seicha 7.7.1 Company profile 7.7.2 Representative Matcha Green Tea Powder Product 7.7.3 Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of AOI Seicha 7.8 DoMatcha 7.8.1 Company profile 7.8.2 Representative Matcha Green Tea Powder Product 7.8.3 Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of DoMatcha Chapter 8 Upstream and Downstream Market Analysis of Matcha Green Tea Powder 8.1 Industry Chain of Matcha Green Tea Powder 8.2 Upstream Market and Representative Companies Analysis 8.3 Downstream Market and Representative Companies Analysis Chapter 9 Cost and Gross Margin Analysis of Matcha Green Tea Powder 9.1 Cost Structure Analysis of Matcha Green Tea Powder 9.2 Raw Materials Cost Analysis of Matcha Green Tea Powder 9.3 Labor Cost Analysis of Matcha Green Tea Powder 9.4 Manufacturing Expenses Analysis of Matcha Green Tea Powder Chapter 10 Marketing Status Analysis of Matcha Green Tea Powder 10.1 Marketing Channel 10.1.1 Direct Marketing 10.1.2 Indirect Marketing 10.1.3 Marketing Channel Development Trend 10.2 Market Positioning 10.2.1 Pricing Strategy 10.2.2 Brand Strategy 10.2.3 Target Client 10.3 Distributors/Traders List Chapter 11 Report Conclusion Chapter 12 Research Methodology and Reference 12.1 Methodology/Research Approach 12.1.1 Research Programs/Design 12.1.2 Market Size Estimation 12.1.3 Market Breakdown and Data Triangulation 12.2 Data Source 12.2.1 Secondary Sources 12.2.2 Primary Sources 12.3 Reference

List of Tables Table Advantage and Disadvantage of Drinking-use Matcha Green Tea Powder Table Advantage and Disadvantage of Additive-use Matcha Green Tea Powder Table Consumption Volume of Matcha Green Tea Powder in United States by Regions 2013-2017 Table Revenue of Matcha Green Tea Powder in United States by Regions 2013-2017 Table Consumption Volume of Matcha Green Tea Powder in United States by Regions 2018-2023 Table Revenue of Matcha Green Tea Powder in United States by Regions 2018-2023 Table Consumption Volume of Matcha Green Tea Powder in United States by Types 2013-2017 Table Revenue of Matcha Green Tea Powder in United States by Types 2013-2017 Table Consumption Volume of Matcha Green Tea Powder by Types in New England 2013-2017 Table Consumption Volume of Matcha Green Tea Powder by Types in The Middle Atlantic 2013-2017 Table Consumption Volume of Matcha Green Tea Powder by Types in The Midwest 2013-2017 Table Consumption Volume of Matcha Green Tea Powder by Types in The West 2013-2017 Table Consumption Volume of Matcha Green Tea Powder by Types in The South 2013-2017 Table Consumption Volume of Matcha Green Tea Powder by Types in Southwest 2013-2017 Table Consumption Volume Forecast of Matcha Green Tea Powder in United States by Types 2018-2023 Table Revenue Forecast of Matcha Green Tea Powder in United States by Types 2018-2023 Table Demand Volume of Matcha Green Tea Powder in United States by Downstream Industry 2013-2017 Table Demand Volume of Matcha Green Tea Powder by Downstream Industry in New England 2013-2017 Table Demand Volume of Matcha Green Tea Powder by Downstream Industry in The Middle Atlantic 2013-2017 Table Demand Volume of Matcha Green Tea Powder by Downstream Industry in The Midwest 2013-2017 Table Demand Volume of Matcha Green Tea Powder by Downstream Industry in The West 2013-2017 Table Demand Volume of Matcha Green Tea Powder by Downstream Industry in The South 2013-2017 Table Demand Volume of Matcha Green Tea Powder by Downstream Industry in Southwest 2013-2017 Table Demand Volume Forecast of Matcha Green Tea Powder in United States by Downstream Industry 2018-2023 Table Sales Volume of Matcha Green Tea Powder in United States by Major Players 2013-2017 Table Revenue of Matcha Green Tea Powder in United States by Major Players 2013-2017 Table Headquarters Location and Established Time of Matcha Green Tea Powder Major Players Table Employees and Revenue Level of Matcha Green Tea Powder Major Players Table Representative Matcha Green Tea Powder Product One of Aiya Table Representative Matcha Green Tea Powder Product Two of Aiya Table Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of Aiya 2013-2017 Table Representative Matcha Green Tea Powder Product One of Marushichi Seicha Table Representative Matcha Green Tea Powder Product Two of Marushichi Seicha Table Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of Marushichi Seicha 2013-2017 Table Representative Matcha Green Tea Powder Product One of ShaoXing Royal Tea Table Representative Matcha Green Tea Powder Product Two of ShaoXing Royal Tea Table Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of ShaoXing Royal Tea 2013-2017 Table Representative Matcha Green Tea Powder Product One of Marukyu Koyamaen Table Representative Matcha Green Tea Powder Product Two of Marukyu Koyamaen Table Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of Marukyu Koyamaen 2013-2017 Table Representative Matcha Green Tea Powder Product One of ujimatcha Table Representative Matcha Green Tea Powder Product Two of ujimatcha Table Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of ujimatcha 2013-2017 Table Representative Matcha Green Tea Powder Product One of Yanoen Table Representative Matcha Green Tea Powder Product Two of Yanoen Table Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of Yanoen 2013-2017 Table Representative Matcha Green Tea Powder Product One of AOI Seicha Table Representative Matcha Green Tea Powder Product Two of AOI Seicha Table Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of AOI Seicha 2013-2017 Table Representative Matcha Green Tea Powder Product One of DoMatcha Table Representative Matcha Green Tea Powder Product Two of DoMatcha Table Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin of DoMatcha 2013-2017