Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Market volume 2 Market volume forecast 2 Category segmentation 2 Geography segmentation 2 Market share 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 8 Market value 8 Market volume 9 Market Segmentation 10 Category segmentation 10 Geography segmentation 11 Market share 12 Market distribution 13 Market Outlook 14 Market value forecast 14 Market volume forecast 15 Five Forces Analysis 16 Summary 16 Buyer power 17 Supplier power 18 New entrants 19 Threat of substitutes 21 Degree of rivalry 22 Leading Companies 23 The J. R. Simplot Co 23 Ocean Blue Seafood Australia 25 Macroeconomic Indicators 26 Country data 26 Methodology 28 Industry associations 29 Related MarketLine research 29 Appendix 30 About MarketLine 30

List of Tables Table 1: Australia fish & seafood market value: $ million, 2012-16 Table 2: Australia fish & seafood market volume: million kilograms, 2012-16 Table 3: Australia fish & seafood market category segmentation: $ million, 2016 Table 4: Australia fish & seafood market geography segmentation: $ million, 2016 Table 5: Australia fish & seafood market share: % share, by value, 2016 Table 6: Australia fish & seafood market distribution: % share, by value, 2016 Table 7: Australia fish & seafood market value forecast: $ million, 2016-21 Table 8: Australia fish & seafood market volume forecast: million kilograms, 2016-21 Table 9: The J. R. Simplot Co: key facts Table 10: Ocean Blue Seafood Australia: key facts Table 11: Australia size of population (million), 2012-16 Table 12: Australia gdp (constant 2005 prices, $ billion), 2012-16 Table 13: Australia gdp (current prices, $ billion), 2012-16 Table 14: Australia inflation, 2012-16 Table 15: Australia consumer price index (absolute), 2012-16 Table 16: Australia exchange rate, 2012-16 List of Figures Figure 1: Australia fish & seafood market value: $ million, 2012-16 Figure 2: Australia fish & seafood market volume: million kilograms, 2012-16 Figure 3: Australia fish & seafood market category segmentation: % share, by value, 2016 Figure 4: Australia fish & seafood market geography segmentation: % share, by value, 2016 Figure 5: Australia fish & seafood market share: % share, by value, 2016 Figure 6: Australia fish & seafood market distribution: % share, by value, 2016 Figure 7: Australia fish & seafood market value forecast: $ million, 2016-21 Figure 8: Australia fish & seafood market volume forecast: million kilograms, 2016-21 Figure 9: Forces driving competition in the fish & seafood market in Australia, 2016 Figure 10: Drivers of buyer power in the fish & seafood market in Australia, 2016 Figure 11: Drivers of supplier power in the fish & seafood market in Australia, 2016 Figure 12: Factors influencing the likelihood of new entrants in the fish & seafood market in Australia, 2016 Figure 13: Factors influencing the threat of substitutes in the fish & seafood market in Australia, 2016 Figure 14: Drivers of degree of rivalry in the fish & seafood market in Australia, 2016