Table of Contents 2018-2023 China Outdoor Advertising Market Report (Status and Outlook) 1 Outdoor Advertising Market Overview 1.1 Product Overview and Scope of Outdoor Advertising 1.2 Outdoor Advertising Market Segment by Types 1.2.1 China Outdoor Advertising Sales Present Situation and Outlook by Types (2013-2023) 1.2.2 China Outdoor Advertising Sales Market Share by Types in 2017 1.2.3 Billboards 1.2.3.1 Major Players of Billboards 1.2.4 Street Furniture 1.2.4.1 Major Players of Street Furniture 1.2.5 Transit Displays 1.2.5.1 Major Players of Transit Displays 1.2.6 Others 1.2.6.1 Major Players of Others 1.3 China Outdoor Advertising Market Segment by Applications/End Use Industries 1.3.1 China Outdoor Advertising Sales Present Situation and Outlook by Applications/End Industrials (2013-2023) 1.3.2 China Outdoor Advertising Sales Market Share by Applications in 2017 1.3.2 Food & Beverage Industry 1.3.3 Vehicles Industry 1.3.4 Health and Medical Industry 1.3.5 Commercial and Personal Services 1.3.6 Consumer Goods 1.3.7 Others 1.4 China Outdoor Advertising Overview and Market Size (Value) (2013-2023) 1.4.1 China Market Outdoor Advertising Overview 1.4.2 China Outdoor Advertising Market Size (Value and Volume) Status and Forecast (2013-2023) 2 China Outdoor Advertising Sales, Revenue (Value) and Market Share by Players 2.1 China Outdoor Advertising Sales and Market Share by Players (2013-2018) 2.2 China Outdoor Advertising Revenue and Market Share by Players (2013-2018) 2.3 China Outdoor Advertising Average Price by Players in 2017 2.4 China Outdoor Advertising Manufacturing Base Distribution, Sales Area, Product Types by Players 2.5 Outdoor Advertising Market Competitive Situation and Trends 2.5.1 Outdoor Advertising Market Concentration Rate 2.5.2 Outdoor Advertising Market Share of Top 3 and Top 5 Players in 2017 2.5.3 Mergers & Acquisitions, Expansion 3 China Outdoor Advertising Sales, Revenue (Value) by Type and Application (2013-2018) 3.1 China Outdoor Advertising Sales, Revenue, Market Share and Price by Type (2013-2018) 3.1.1 China Outdoor Advertising Sales and Market Share by Type (2013-2018) 3.1.2 China Outdoor Advertising Revenue and Market Share by Type (2013-2018) 3.1.3 China Outdoor Advertising Price by Type (2013-2018) 3.2 China Outdoor Advertising Sales and Market Share by Application (2013-2018) 3.3 China Market Outdoor Advertising Sales, Revenue (Million USD), Price and Gross Margin (2013-2018) 4 China Outdoor Advertising Players Profiles and Sales Data 4.1 Clear Channel Outdoor Holdings, Inc. 4.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.1.2 Outdoor Advertising Product Types, Application and Specification 4.1.2.1 Type 1 4.1.2.2 Type 2 4.1.3 Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.1.4 Main Business/Business Overview 4.1.5 Clear Channel Outdoor Holdings, Inc. News 4.2 JCDecaux 4.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.2.2 Outdoor Advertising Product Types, Application and Specification 4.2.2.1 Type 1 4.2.2.2 Type 2 4.2.3 JCDecaux Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.2.4 Main Business/Business Overview 4.2.5 JCDecaux News 4.3 Lamar Advertising Company 4.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.3.2 Outdoor Advertising Product Types, Application and Specification 4.3.2.1 Type 1 4.3.2.2 Type 2 4.3.3 Lamar Advertising Company Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.3.4 Main Business/Business Overview 4.3.5 Lamar Advertising Company News 4.4 Outfront Media Inc. 4.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.4.2 Outdoor Advertising Product Types, Application and Specification 4.4.2.1 Type 1 4.4.2.2 Type 2 4.4.3 Outfront Media Inc. Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.4.4 Main Business/Business Overview 4.4.5 Outfront Media Inc. News 4.5 Str?er 4.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.5.2 Outdoor Advertising Product Types, Application and Specification 4.5.2.1 Type 1 4.5.2.2 Type 2 4.5.3 Str?er Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.5.4 Main Business/Business Overview 4.5.5 Str?er News 4.6 Adam Outdoor Advertising 4.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.6.2 Outdoor Advertising Product Types, Application and Specification 4.6.2.1 Type 1 4.6.2.2 Type 2 4.6.3 Adam Outdoor Advertising Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.6.4 Main Business/Business Overview 4.6.5 Adam Outdoor Advertising News 4.7 Bell media 4.7.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.7.2 Outdoor Advertising Product Types, Application and Specification 4.7.2.1 Type 1 4.7.2.2 Type 2 4.7.3 Bell media Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.7.4 Main Business/Business Overview 4.7.5 Bell media News 4.8 Captive Network 4.8.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.8.2 Outdoor Advertising Product Types, Application and Specification 4.8.2.1 Type 1 4.8.2.2 Type 2 4.8.3 Captive Network Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.8.4 Main Business/Business Overview 4.8.5 Captive Network News 4.9 CBS Outdoor 4.9.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.9.2 Outdoor Advertising Product Types, Application and Specification 9.9.2.1 Type 1 9.9.2.2 Type 2 4.9.3 CBS Outdoor Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.9.4 Main Business/Business Overview 4.9.5 CBS Outdoor News 4.10 CEMUSA 4.10.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.10.2 Outdoor Advertising Product Types, Application and Specification 4.10.2.1 Type 1 4.10.2.2 Type 2 4.10.3 CEMUSA Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.10.4 Main Business/Business Overview 4.10.5 CEMUSA News 4.11 EPAMEDIA 4.11.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.11.2 Outdoor Advertising Product Types, Application and Specification 4.11.2.1 Type 1 4.11.2.2 Type 2 4.11.3 EPAMEDIA Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.11.4 Main Business/Business Overview 4.11.5 EPAMEDIA News 4.12 Fairway Outdoor Advertising 4.12.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.12.2 Outdoor Advertising Product Types, Application and Specification 4.12.2.1 Type 1 4.12.2.2 Type 2 4.12.3 Fairway Outdoor Advertising Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.12.4 Main Business/Business Overview 4.12.5 Fairway Outdoor Advertising News 4.13 Focus Media holding limited 4.13.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.13.2 Outdoor Advertising Product Types, Application and Specification 4.13.2.1 Type 1 4.13.2.2 Type 2 4.13.3 Focus Media holding limited Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.13.4 Main Business/Business Overview 4.13.5 Focus Media holding limited News 4.14 Affichage Holding 4.14.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.14.2 Outdoor Advertising Product Types, Application and Specification 4.14.2.1 Type 1 4.14.2.2 Type 2 4.14.3 Affichage Holding Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.14.4 Main Business/Business Overview 4.14.5 Affichage Holding News 4.15 News outdoor 4.15.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.15.2 Outdoor Advertising Product Types, Application and Specification 4.15.2.1 Type 1 4.15.2.2 Type 2 4.15.3 News outdoor Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.15.4 Main Business/Business Overview 4.15.5 News outdoor News 4.16 Air Media 4.16.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.16.2 Outdoor Advertising Product Types, Application and Specification 4.16.2.1 Type 1 4.16.2.2 Type 2 4.16.3 Air Media Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.16.4 Main Business/Business Overview 4.16.5 Air Media News 5 China Outdoor Advertising Market Forecast (2018-2023) 5.1 China Outdoor Advertising Sales, Revenue and Price Forecast (2018-2023) 5.1.1 China Outdoor Advertising Sales and Growth Rate Forecast (2018-2023) 5.1.2 China Outdoor Advertising Revenue and Growth Rate Forecast (2018-2023) 5.1.3 China Outdoor Advertising Price Trend Forecast (2018-2023) 5.2 China Outdoor Advertising Sales Forecast by Type (2018-2023) 5.3 China Outdoor Advertising Sales Forecast by Application (2018-2023) 6 Production Cost Analysis of Outdoor Advertising 6.1 Main Raw Materials of Outdoor Advertising 6.1.1 List of Outdoor Advertising Main Raw Materials 6.1.2 Outdoor Advertising Main Raw Materials Price Analysis 6.1.3 Outdoor Advertising Raw Materials Major Suppliers 6.1.4 Outdoor Advertising Main Raw Materials Market Concentration Rate 6.2 Production Cost Structure of Outdoor Advertising 6.2.1 Raw Materials 6.2.2 Labor Cost 6.2.3 Production Expenses 6.3 Outdoor Advertising Manufacturing Process/Method 7 Value Chain, Purchasing Strategy and Downstream Buyers 7.1 Outdoor Advertising Value Chain Analysis 7.2 Upstream Raw Materials Purchasing 7.3 Raw Materials Sources of Outdoor Advertising Major Players in 2017 7.4 Downstream Buyers 8 Marketing Strategy Analysis, Distributors/Traders 8.1 Sales Channel 8.1.1 Direct Sales 8.1.2 Indirect Sales 8.1.3 Sales Channel Development Trend 8.2 Product Market Positioning 8.2.1 Pricing Strategy 8.2.2 Brand Strategy 8.2.3 Target Client 8.3 Outdoor Advertising Distributors/Traders List in China 9 Market Influences Factors Analysis 9.1 Changes from the Related Industries 9.2 Substitutes Threat 9.3 Customer Preference Change 9.4 Economic/Political Environmental Change 9.5 Upstream and Downstream Fluctuation 10 Research Findings and Conclusion 11 Appendix 11.1 Methodology 11.2 Data Source

List of Tables and Figures Figure Picture of Outdoor Advertising Table Product Specifications of Outdoor Advertising Figure China Outdoor Advertising Sales (volume) for Each Type (2013-2023) Figure China Outdoor Advertising Sales Market Share by Types in 2017 Table Types of Outdoor Advertising Figure Product Picture of Billboards Table Major Players of Billboards Figure Product Picture of Street Furniture Table Major Players of Street Furniture Figure Product Picture of Transit Displays Table Major Players of Transit Displays Figure Product Picture of Others Table Major Players of Others Figure China Outdoor Advertising Sales Present Situation and Outlook by Applications (2013-2023) Figure China Outdoor Advertising Sales Market Share by Applications in 2017 Table Applications of Outdoor Advertising Figure Food & Beverage Industry Examples Figure Vehicles Industry Examples Figure Health and Medical Industry Examples Figure Commercial and Personal Services Examples Figure Consumer Goods Examples Figure Others Examples Figure China Outdoor Advertising Revenue (Million USD) Status and Forecast (2013-2023) Figure China Outdoor Advertising Sales (Volume) Status and Forecast (2013-2023) Table China Outdoor Advertising Sales by Players (2013-2018) Table China Outdoor Advertising Sales Market Share (%) by Players (2013-2018) Figure China Outdoor Advertising Sales Market Share by Players in 2016 Figure China Outdoor Advertising Sales Market Share by Players in 2017 Table China Outdoor Advertising Revenue (Million USD) by Players (2013-2018) Table China Outdoor Advertising Revenue Market Share (%) by Players (2013-2018) Figure China Outdoor Advertising Revenue Market Share by Players in 2016 Figure China Outdoor Advertising Revenue Market Share by Players in 2017 Figure China Outdoor Advertising Average Price by Players in 2017 Table China Outdoor Advertising Manufacturing Base Distribution and Sales Area by Players Table Players Outdoor Advertising Product Types Figure Outdoor Advertising Market Share of Top 3 Players in 2017 Figure Outdoor Advertising Market Share of Top 5 Players in 2017 Table China Outdoor Advertising Sales by Type (2013-2018) Table China Outdoor Advertising Sales Market Share by Type (2013-2018) Figure China Outdoor Advertising Sales Market Share by Type in 2013 Figure China Outdoor Advertising Sales Market Share by Type in 2017 Table China Outdoor Advertising Revenue (Million USD) by Type (2013-2018) Table China Outdoor Advertising Revenue Market Share by Type (2013-2018) Figure China Outdoor Advertising Revenue Market Share by Type in 2013 Figure China Outdoor Advertising Revenue Market Share by Type in 2017 Table China Outdoor Advertising Price by Type (2013-2018) Table China Outdoor Advertising Sales by Application (2013-2018) Table China Outdoor Advertising Sales Market Share by Application (2013-2018) Figure China Outdoor Advertising Sales Market Share by Application (2013-2018) Figure China Outdoor Advertising Sales Market Share by Application in 2017 Table China Market Outdoor Advertising Sales, Revenue (Million USD), Price and Gross Margin (2013-2018) Table Clear Channel Outdoor Holdings, Inc. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Market Share (2012-2017) Table JCDecaux Basic Information, Manufacturing Base, Sales Area and Its Competitors Table JCDecaux Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure JCDecaux Outdoor Advertising Market Share (2012-2017) Table Lamar Advertising Company Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Lamar Advertising Company Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Lamar Advertising Company Outdoor Advertising Market Share (2012-2017) Table Outfront Media Inc. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Outfront Media Inc. Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Outfront Media Inc. Outdoor Advertising Market Share (2012-2017) Table Str?er Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Str?er Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Str?er Outdoor Advertising Market Share (2012-2017) Table Adam Outdoor Advertising Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Adam Outdoor Advertising Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Adam Outdoor Advertising Outdoor Advertising Market Share (2012-2017) Table Bell media Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Bell media Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Bell media Outdoor Advertising Market Share (2012-2017) Table Captive Network Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Captive Network Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Captive Network Outdoor Advertising Market Share (2012-2017) Table CBS Outdoor Basic Information, Manufacturing Base, Sales Area and Its Competitors Table CBS Outdoor Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure CBS Outdoor Outdoor Advertising Market Share (2012-2017) Table CEMUSA Basic Information, Manufacturing Base, Sales Area and Its Competitors Table CEMUSA Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure CEMUSA Outdoor Advertising Market Share (2012-2017) Table EPAMEDIA Basic Information, Manufacturing Base, Sales Area and Its Competitors Table EPAMEDIA Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure EPAMEDIA Outdoor Advertising Market Share (2012-2017) Table Fairway Outdoor Advertising Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Fairway Outdoor Advertising Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Fairway Outdoor Advertising Outdoor Advertising Market Share (2012-2017) Table Focus Media holding limited Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Focus Media holding limited Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Focus Media holding limited Outdoor Advertising Market Share (2012-2017) Table Affichage Holding Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Affichage Holding Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Affichage Holding Outdoor Advertising Market Share (2012-2017) Table News outdoor Basic Information, Manufacturing Base, Sales Area and Its Competitors Table News outdoor Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure News outdoor Outdoor Advertising Market Share (2012-2017) Table Air Media Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Air Media Outdoor Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Air Media Outdoor Advertising Market Share (2012-2017) Figure China Outdoor Advertising Sales and Growth Rate Forecast (2018-2023) Figure China Outdoor Advertising Revenue and Growth Rate Forecast (2018-2023) Figure China Outdoor Advertising Price Trend Forecast (2018-2023) Table China Outdoor Advertising Sales Forecast by Type (2018-2023) Figure China Outdoor Advertising Sales Market Share Forecast by Type (2018-2023) Figure China Outdoor Advertising Sales Market Share Forecast by Type in 2023 Table China Outdoor Advertising Sales Forecast by Application (2018-2023) Figure China Outdoor Advertising Sales Market Share Forecast by Application (2018-2023) Figure China Outdoor Advertising Sales Market Share Forecast by Application in 2023 Table Production Base and Market Concentration Rate of Raw Material Figure Outdoor Advertising Main Raw Materials Price Trend Table Outdoor Advertising Raw Materials Major Suppliers List Figure Production Cost Structure of Outdoor Advertising Figure Outdoor Advertising Manufacturing Process/Method Figure Outdoor Advertising Value Chain Analysis Table Raw Materials Sources of Outdoor Advertising Major Players in 2017 Table Major Buyers of Outdoor Advertising Table Outdoor Advertising Distributors/Traders List in China