Table of Contents 1.Preface 2. The Smartphone Industry 2.1 Definition and Scope 2.2 Industrial Development 2.3 Value Chain Analysis 2.3.1 Upstream Players 2.3.2 Midstream Players 2.3.3 Downstream Players 3.Outlook for the Smartphone Industry 3.1Major Players of the Global Smartphone Industry 3.1.1 Samsung 3.1.2 Apple 3.1.3 Huawei 3.1.4 Oppo/Vivo 3.1.5 Xiaomi 3.2 The Taiwanese Smartphone Industry 4. Opportunities and Challenges 4.1 Opportunities 4.1.1 Growth Potential in Emerging Markets 4.1.2 New Markets Come New Partnerships 4.1.3 New Models for OBM-OEM Collaboration 4.2 Challenges 4.2.1 Chinese OEMs are Building Overseas Production Bases 4.2.2 Chinese OBMs are Venturing into Overseas Markets 4.2.3 Differentiation in Content and Service Ecosystems Has Become the Trend Appendix List of Tables Table 1: Global Smartphone Value Chain Table 2: Major Key Component Suppliers in the Smartphone Industry List of Figures Figure 1: Global Smartphone Industry Shipment Volume and Value, 2014-2016 Figure 2: Global Smartphone Shipment Share by Branded Vendor, 2016 Figure 3: Global Smartphone Shipment Share by Branded Vendors, 2016 Figure 4: Global Smartphone Shipment Volume and Value Forecast, 2018-2020 Figure 5: Taiwanese Smartphone Shipment Volume and Value Forecast, 2018-2020

Definition, scope, industrial characteristics of the smartphone industry, and includes its shipment performance over the years Shipment volume and value forecast of the global and Taiwanese smartphone industries for the period 2018-2020 The industry's value chain analysis, touching on major players in each segment and their product strategies including Samsung, Apple, Huawei, Oppo/Vivo, and Xiaomi Opportunities and challenges of the industry are pinpointed

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