ACRONYMS 12 1 Report Prologue 13 2 Introduction 14 2.1 Definition 14 2.1.1 Matcha Tea 14 2.2 Scope of the Study 14 2.2.1 Research Methodology 14 2.3 Assumptions 15 2.4 Limitations 15 2.5 Market Structure 15 3 Research Methodology 16 3.1 Research Process 16 3.2 Primary Research 17 3.3 Secondary Research 19 3.4 Forecast Model 20 4 Premium Insights 21 4.1 Global Matcha Tea Market: History & Evolution 21 4.2 Global Matcha Tea Market: Market Mapping & Research Methodology 23 4.3 Market Overview: Global Matcha Tea Market 24 4.4 Industry Trends and Market Environment: Global Matcha Tea Market 25 4.5 Product Innovation: Global Matcha Tea Market 26 4.6 Product Innovation Market Share (2016): Global Matcha Tea Market 26 5 Market Dynamics 27 5.1 Introduction 27 5.2 Drivers: 28 5.2.1 Increasing disposable income: 28 5.2.2 Increasing health cost: 29 5.2.3 Increasing Consumer Awareness: 29 5.2.4 Matcha Tea as Super food: 29 5.3 Restraints: 30 5.3.1 Product Awareness: 30 5.3.2 Higher price: 30 5.4 Opportunities: 31 5.4.1 Diverse Application: 31 5.4.2 Innovations and New Product Development: 31 5.4.3 Product promotion: 31 5.4.4 Attractive Packaging: 32 5.5 Challenges: 33 5.5.1 Climatic Changes and environmental impact: 33 5.5.2 Certification along with branding & labelling issues: 33 5.5.3 Certification along with branding & labelling issues: 34 6 Mega Trends 35 6.1 Matcha Tea holds huge potential and ample scope of growth 35 6.2 Trade (Import-export) Analysis 36 6.3 Innovation in product and process 37 6.4 Macroeconomic indicators analysis 37 7 Market Factor Analysis 42 7.1 Introduction 42 7.2 Value Chain Analysis 42 7.3 Supply Chain Analysis 43 7.4 Porter's Five Forces 44 7.4.1 Porter's 5 Forces Analysis: Matcha Tea 44 7.4.2 Threat of New Entrants 46 7.4.3 Threat of Substitutes 47 7.4.4 Bargaining Power of Buyers 47 7.4.5 Bargaining Power of Suppliers 48 7.4.6 Intensity of Rivalry 48 8 Market Analysis 49 8.1 Introduction 49 9 Market Analysis-By Region 51 9.1 North America 53 9.1.1 U.S. 54 9.1.2 Canada 56 9.1.3 Mexico 59 9.2 Europe 62 9.2.1 Germany 63 9.2.2 U.K. 65 9.2.3 Poland 68 9.2.4 France 71 9.2.5 Rest of Europe 73 9.3 Asia Pacific 76 9.3.1 Asia-Pacific Matcha Tea Market 76 9.3.2 Japan 77 9.3.3 China 80 9.3.4 India 82 9.3.5 Indonesia 85 9.3.6 Australia & New Zealand 88 9.3.7 Rest of APAC 91 9.4 Rest Of World 94 9.4.1 Latin America 95 9.4.2 Middle East 97 9.4.3 Others 100 10 Market Analysis-By Formulation 103 11 Market Analysis-By Application 106 12 Market Analysis-By Distribution Channel 113 13 Competitive Landscape 116 14 Major Manufacturers Analysis of Matcha Tea 118 14.1 Nestle S.A. 118 14.1.1 Company Profile 118 14.1.2 Company Snapshot 118 14.1.3 Product and Specifications 119 14.1.4 Key development 119 14.1.5 Business strategy 119 14.1.6 SWOT Analysis 120 14.2 Tata Global Beverages Ltd. 121 14.2.1 Company Profile 121 14.2.2 Company Snapshot 121 14.2.3 Product and Specifications 122 14.2.4 Key Developments 122 14.2.5 Business strategy 122 14.2.6 SWOT Analysis 123 14.3 Unilever Plc 124 14.3.1 Company Profile 124 14.3.2 Company Snapshot 124 14.3.3 Product and Specifications 125 14.3.4 Key Developments 125 14.3.5 Business strategy 125 14.3.6 SWOT Analysis 126 14.4 AOI Tea Company 127 14.4.1 Company Profile 127 14.4.2 Company Snapshot 127 14.4.3 Product and Specifications 128 14.4.4 Business strategy 128 14.4.5 SWOT Analysis 129 14.5 Aiya Co. Ltd. 130 14.5.1 Company Profile 130 14.5.2 Company Snapshot 130 14.5.3 Product and Specifications 131 14.5.4 Key Developments 131 14.5.5 Business Strategy 131 14.6 ITO EN, LTD. 131 14.6.1 Company Profile 131 14.6.2 Company Snapshot 132 14.6.3 Product & Specification 133 14.6.4 Key Developments 133 14.6.5 Business strategy 133 14.7 Marukyu Koyamaen Co. Ltd. 134 14.7.1 Company Profile 134 14.7.2 Company Snapshot 134 14.7.3 Product and Specifications 135 14.7.4 Business Strategy 135 14.7.5 Key Developments 136