Table of Contents Chapter 1 Overview of Meat Alternatives 1.1 Definition of Meat Alternatives in This Report 1.2 Commercial Types of Meat Alternatives 1.2.1 Soybean 1.2.2 Wheat 1.2.3 Other 1.3 Downstream Application of Meat Alternatives 1.3.1 Hypermarket & Supermarket 1.3.2 Food & Drink Specialists 1.3.3 Convenience Stores 1.4 Development History of Meat Alternatives 1.5 Market Status and Trend of Meat Alternatives 2013-2023 1.5.1 China Meat Alternatives Market Status and Trend 2013-2023 1.5.2 Regional Meat Alternatives Market Status and Trend 2013-2023 Chapter 2 China Market Status and Forecast by Regions 2.1 Market Status of Meat Alternatives in China 2013-2017 2.2 Consumption Market of Meat Alternatives in China by Regions 2.2.1 Consumption Volume of Meat Alternatives in China by Regions 2.2.2 Revenue of Meat Alternatives in China by Regions 2.3 Market Analysis of Meat Alternatives in China by Regions 2.3.1 Market Analysis of Meat Alternatives in North China 2013-2017 2.3.2 Market Analysis of Meat Alternatives in Northeast China 2013-2017 2.3.3 Market Analysis of Meat Alternatives in East China 2013-2017 2.3.4 Market Analysis of Meat Alternatives in Central & South China 2013-2017 2.3.5 Market Analysis of Meat Alternatives in Southwest China 2013-2017 2.3.6 Market Analysis of Meat Alternatives in Northwest China 2013-2017 2.4 Market Development Forecast of Meat Alternatives in China 2018-2023 2.4.1 Market Development Forecast of Meat Alternatives in China 2018-2023 2.4.2 Market Development Forecast of Meat Alternatives by Regions 2018-2023 Chapter 3 China Market Status and Forecast by Types 3.1 Whole China Market Status by Types 3.1.1 Consumption Volume of Meat Alternatives in China by Types 3.1.2 Revenue of Meat Alternatives in China by Types 3.2 China Market Status by Types in Major Countries 3.2.1 Market Status by Types in North China 3.2.2 Market Status by Types in Northeast China 3.2.3 Market Status by Types in East China 3.2.4 Market Status by Types in Central & South China 3.2.5 Market Status by Types in Southwest China 3.2.6 Market Status by Types in Northwest China 3.3 Market Forecast of Meat Alternatives in China by Types Chapter 4 China Market Status and Forecast by Downstream Industry 4.1 Demand Volume of Meat Alternatives in China by Downstream Industry 4.2 Demand Volume of Meat Alternatives by Downstream Industry in Major Countries 4.2.1 Demand Volume of Meat Alternatives by Downstream Industry in North China 4.2.2 Demand Volume of Meat Alternatives by Downstream Industry in Northeast China 4.2.3 Demand Volume of Meat Alternatives by Downstream Industry in East China 4.2.4 Demand Volume of Meat Alternatives by Downstream Industry in Central & South China 4.2.5 Demand Volume of Meat Alternatives by Downstream Industry in Southwest China 4.2.6 Demand Volume of Meat Alternatives by Downstream Industry in Northwest China 4.3 Market Forecast of Meat Alternatives in China by Downstream Industry Chapter 5 Market Driving Factor Analysis of Meat Alternatives 5.1 China Economy Situation and Trend Overview 5.2 Meat Alternatives Downstream Industry Situation and Trend Overview Chapter 6 Meat Alternatives Market Competition Status by Major Players in China 6.1 Sales Volume of Meat Alternatives in China by Major Players 6.2 Revenue of Meat Alternatives in China by Major Players 6.3 Basic Information of Meat Alternatives by Major Players 6.3.1 Headquarters Location and Established Time of Meat Alternatives Major Players 6.3.2 Employees and Revenue Level of Meat Alternatives Major Players 6.4 Market Competition News and Trend 6.4.1 Merger, Consolidation or Acquisition News 6.4.2 Investment or Disinvestment News 6.4.3 New Product Development and Launch Chapter 7 Meat Alternatives Major Manufacturers Introduction and Market Data 7.1 Nisshin Oillio 7.1.1 Company profile 7.1.2 Representative Meat Alternatives Product 7.1.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Nisshin Oillio 7.2 Kellogg's 7.2.1 Company profile 7.2.2 Representative Meat Alternatives Product 7.2.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Kellogg's 7.3 Pinnacle Foods 7.3.1 Company profile 7.3.2 Representative Meat Alternatives Product 7.3.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Pinnacle Foods 7.4 Fuji Oil 7.4.1 Company profile 7.4.2 Representative Meat Alternatives Product 7.4.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Fuji Oil 7.5 Taishi Food 7.5.1 Company profile 7.5.2 Representative Meat Alternatives Product 7.5.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Taishi Food 7.6 Showa Sangyo 7.6.1 Company profile 7.6.2 Representative Meat Alternatives Product 7.6.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Showa Sangyo 7.7 Kyoto Vegelabo 7.7.1 Company profile 7.7.2 Representative Meat Alternatives Product 7.7.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Kyoto Vegelabo 7.8 MAISEN 7.8.1 Company profile 7.8.2 Representative Meat Alternatives Product 7.8.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of MAISEN 7.9 Morinaga Milk 7.9.1 Company profile 7.9.2 Representative Meat Alternatives Product 7.9.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Morinaga Milk 7.10 White Wave 7.10.1 Company profile 7.10.2 Representative Meat Alternatives Product 7.10.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of White Wave 7.11 Tofurky 7.11.1 Company profile 7.11.2 Representative Meat Alternatives Product 7.11.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Tofurky 7.12 Beyond Meat 7.12.1 Company profile 7.12.2 Representative Meat Alternatives Product 7.12.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Beyond Meat 7.13 Boca Foods 7.13.1 Company profile 7.13.2 Representative Meat Alternatives Product 7.13.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Boca Foods 7.14 Phoney Baloneys 7.14.1 Company profile 7.14.2 Representative Meat Alternatives Product 7.14.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of Phoney Baloneys 7.15 LightLife Foods 7.15.1 Company profile 7.15.2 Representative Meat Alternatives Product 7.15.3 Meat Alternatives Sales, Revenue, Price and Gross Margin of LightLife Foods 7.16 Amy's Kitchen Chapter 8 Upstream and Downstream Market Analysis of Meat Alternatives 8.1 Industry Chain of Meat Alternatives 8.2 Upstream Market and Representative Companies Analysis 8.3 Downstream Market and Representative Companies Analysis Chapter 9 Cost and Gross Margin Analysis of Meat Alternatives 9.1 Cost Structure Analysis of Meat Alternatives 9.2 Raw Materials Cost Analysis of Meat Alternatives 9.3 Labor Cost Analysis of Meat Alternatives 9.4 Manufacturing Expenses Analysis of Meat Alternatives Chapter 10 Marketing Status Analysis of Meat Alternatives 10.1 Marketing Channel 10.1.1 Direct Marketing 10.1.2 Indirect Marketing 10.1.3 Marketing Channel Development Trend 10.2 Market Positioning 10.2.1 Pricing Strategy 10.2.2 Brand Strategy 10.2.3 Target Client 10.3 Distributors/Traders List Chapter 11 Report Conclusion Chapter 12 Research Methodology and Reference 12.1 Methodology/Research Approach 12.1.1 Research Programs/Design 12.1.2 Market Size Estimation 12.1.3 Market Breakdown and Data Triangulation 12.2 Data Source 12.2.1 Secondary Sources 12.2.2 Primary Sources 12.3 Reference

List of Tables Table Advantage and Disadvantage of Soybean Table Advantage and Disadvantage of Wheat Table Advantage and Disadvantage of Other Table Consumption Volume of Meat Alternatives in China by Regions 2013-2017 Table Revenue of Meat Alternatives in China by Regions 2013-2017 Table Consumption Volume of Meat Alternatives in China by Regions 2018-2023 Table Revenue of Meat Alternatives in China by Regions 2018-2023 Table Consumption Volume of Meat Alternatives in China by Types 2013-2017 Table Revenue of Meat Alternatives in China by Types 2013-2017 Table Consumption Volume of Meat Alternatives by Types in North China 2013-2017 Table Consumption Volume of Meat Alternatives by Types in Northeast China 2013-2017 Table Consumption Volume of Meat Alternatives by Types in East China 2013-2017 Table Consumption Volume of Meat Alternatives by Types in Central & South China 2013-2017 Table Consumption Volume of Meat Alternatives by Types in Southwest China 2013-2017 Table Consumption Volume of Meat Alternatives by Types in Northwest China 2013-2017 Table Consumption Volume Forecast of Meat Alternatives in China by Types 2018-2023 Table Revenue Forecast of Meat Alternatives in China by Types 2018-2023 Table Demand Volume of Meat Alternatives in China by Downstream Industry 2013-2017 Table Demand Volume of Meat Alternatives by Downstream Industry in North China 2013-2017 Table Demand Volume of Meat Alternatives by Downstream Industry in Northeast China 2013-2017 Table Demand Volume of Meat Alternatives by Downstream Industry in East China 2013-2017 Table Demand Volume of Meat Alternatives by Downstream Industry in Central & South China 2013-2017 Table Demand Volume of Meat Alternatives by Downstream Industry in Southwest China 2013-2017 Table Demand Volume of Meat Alternatives by Downstream Industry in Northwest China 2013-2017 Table Demand Volume Forecast of Meat Alternatives in China by Downstream Industry 2018-2023 Table Sales Volume of Meat Alternatives in China by Major Players 2013-2017 Table Revenue of Meat Alternatives in China by Major Players 2013-2017 Table Headquarters Location and Established Time of Meat Alternatives Major Players Table Employees and Revenue Level of Meat Alternatives Major Players Table Representative Meat Alternatives Product One of Nisshin Oillio Table Representative Meat Alternatives Product Two of Nisshin Oillio Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Nisshin Oillio 2013-2017 Table Representative Meat Alternatives Product One of Kellogg's Table Representative Meat Alternatives Product Two of Kellogg's Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Kellogg's 2013-2017 Table Representative Meat Alternatives Product One of Pinnacle Foods Table Representative Meat Alternatives Product Two of Pinnacle Foods Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Pinnacle Foods 2013-2017 Table Representative Meat Alternatives Product One of Fuji Oil Table Representative Meat Alternatives Product Two of Fuji Oil Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Fuji Oil 2013-2017 Table Representative Meat Alternatives Product One of Taishi Food Table Representative Meat Alternatives Product Two of Taishi Food Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Taishi Food 2013-2017 Table Representative Meat Alternatives Product One of Showa Sangyo Table Representative Meat Alternatives Product Two of Showa Sangyo Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Showa Sangyo 2013-2017 Table Representative Meat Alternatives Product One of Kyoto Vegelabo Table Representative Meat Alternatives Product Two of Kyoto Vegelabo Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Kyoto Vegelabo 2013-2017 Table Representative Meat Alternatives Product One of MAISEN Table Representative Meat Alternatives Product Two of MAISEN Table Meat Alternatives Sales, Revenue, Price and Gross Margin of MAISEN 2013-2017 Table Representative Meat Alternatives Product One of Morinaga Milk Table Representative Meat Alternatives Product Two of Morinaga Milk Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Morinaga Milk 2013-2017 Table Representative Meat Alternatives Product One of White Wave Table Representative Meat Alternatives Product Two of White Wave Table Meat Alternatives Sales, Revenue, Price and Gross Margin of White Wave 2013-2017 Table Representative Meat Alternatives Product One of Tofurky Table Representative Meat Alternatives Product Two of Tofurky Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Tofurky 2013-2017 Table Representative Meat Alternatives Product One of Beyond Meat Table Representative Meat Alternatives Product Two of Beyond Meat Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Beyond Meat 2013-2017 Table Representative Meat Alternatives Product One of Boca Foods Table Representative Meat Alternatives Product Two of Boca Foods Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Boca Foods 2013-2017 Table Representative Meat Alternatives Product One of Phoney Baloneys Table Representative Meat Alternatives Product Two of Phoney Baloneys Table Meat Alternatives Sales, Revenue, Price and Gross Margin of Phoney Baloneys 2013-2017 Table Representative Meat Alternatives Product One of LightLife Foods Table Representative Meat Alternatives Product Two of LightLife Foods Table Meat Alternatives Sales, Revenue, Price and Gross Margin of LightLife Foods 2013-2017