Table of Contents PART 01: Executive Summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction • Market outline PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by product • Global online toys and games retailing market by product • Global online plush toys market • Global online infant/pre-school toys market • Global online activity and ride-on toys market • Global online dolls market • Global online games and puzzles market • Global online other toys market PART 07: Market segmentation by distribution channel • Global online toys and games market by distribution channel PART 08: Geographical segmentation • Global online toys and games retailing market by geography • Online toys and games retailing market in Americas • Global online toys and games retailing market in APAC • Global online toys and games market in EMEA PART 09: Key leading countries • US • UK • France • China PART 10: Drivers and challenges • Market drivers • Market challenges PART 11: Market trends • Emerging technologies • Blurring of boundaries between gender-specific toys • Emergence of 3D printing PART 12: Vendor landscape • Competitive scenario PART 13: Key vendor analysis • Alibaba.com • Amazon.com • Target • Toys"R"us.com • Walmart Stores • Other prominent vendors PART 14: Appendix • List of abbreviations List of Exhibits Exhibit 01: Global online toys and games retailing market 2016-2021 ($ billions) Exhibit 02: Five forces analysis Exhibit 03: Classification of online toys and games retailing market by product. Exhibit 04: Global online toys and games retailing market by distribution channel 2016 ($ billions) Exhibit 05: Global toys and games retailing market by distribution channel 2021 ($ billions) Exhibit 06: Global online toys and games retailing market by geography 2016 and 2021 (% revenue) Exhibit 07: Online toys and games retailing market in Americas 2016-2021 ($ billions) Exhibit 08: Online toys and games retailing market in APAC 2016-2021 ($ billions) Exhibit 09: Online toys and games retailing market in EMEA 2016-2021 ($ billions) Exhibit 10: Key leading countries Exhibit 11: Alibaba.com: Product portfolio Exhibit 12: Amazon.com: Product segmentation by revenue 2015 Exhibit 13: Amazon.com: Product portfolio Exhibit 14: Target: Business segmentation by revenue 2015 Exhibit 15: Target: Toys and games portfolio Exhibit 16: Toys"R"us.com: Product portfolio Exhibit 17: Toys"R"us.com: Product portfolio Exhibit 18: Walmart Stores business segmentation by revenue 2015 and 2016 ($ billions) Exhibit 19: Walmart Stores geographical segmentation by revenue 2016 Exhibit 20: Walmart Stores: Product portfolio

Alibaba.com, Amazon.com, Target, Toys"R"us.com, Walmart Stores, www.mytoys.de, JAKO-O, www.okplay.in, The land of Nod, Babesta, MySweetMuffin, Oompa, www.hearthsong.com, and MindWare.