Table of Contents 1 Market Overview 1 1.1 Microcrystalline Cellulose Introduction 1 1.2 Market Analysis by Type 2 1.2.1 Wood Pulp Based 2 1.2.2 Refined Cotton Based 3 1.3 Market Analysis by Applications 4 1.3.1 Pharmaceutical 4 1.3.2 Food & Beverage 5 1.3.3 Cosmetics & Personal Care 6 1.4 Market Analysis by Countries 7 1.4.1 USA Status and Prospect (2012-2023) 7 1.4.2 Mexico Status and Prospect (2012-2023) 8 1.4.3 Canada Status and Prospect (2012-2023) 8 2 Major Manufacturers Analysis of Microcrystalline Cellulose 9 2.1 FMC 9 2.1.1 Company Profile 9 2.1.2 Product Picture and Specifications 10 2.1.3 Sales, Price, Revenue, Gross Margin 10 2.1.4 Contact Information 11 2.2 JRS 11 2.2.1 Company Profile 11 2.2.2 Product Picture and Specifications 12 2.2.3 Sales, Price, Revenue, Gross Margin 13 2.2.4 Contact Information 13 2.3 Mingtai 14 2.3.1 Company Profile 14 2.3.2 Product Picture and Specifications 15 2.3.3 Sales, Price, Revenue, Gross Margin 16 2.3.4 Contact Information 16 2.4 Asahi Kasei 16 2.4.1 Company Profile 16 2.4.2 Product Picture and Specifications 17 2.4.3 Sales, Price, Revenue, Gross Margin 18 2.4.4 Contact Information 18 2.5 Tembec 19 2.5.1 Company Profile 19 2.5.2 Product Picture and Specifications 19 2.5.3 Sales, Price, Revenue, Gross Margin 21 2.5.4 Contact Information 21 2.6 BLANVER 21 2.6.1 Company Profile 21 2.6.2 Product Picture and Specifications 22 2.6.3 Sales, Price, Revenue, Gross Margin 22 2.6.4 Contact Information 23 3 North America Microcrystalline Cellulose Market Competition, by Manufacturer 24 3.1 North America Microcrystalline Cellulose Sales and Market Share by Manufacturer (2016-2017) 24 3.1.1 North America Microcrystalline Cellulose Sales by Manufacturer (2016-2017) 24 3.1.2 North America Microcrystalline Cellulose Sales Market Share by Manufacturer (2016-2017) 24 3.2 North America Microcrystalline Cellulose Revenue and Market Share by Manufacturer (2016-2017) 27 3.2.1 North America Microcrystalline Cellulose Revenue by Manufacturer (2016-2017) 27 3.2.2 North America Microcrystalline Cellulose Revenue Market Share by Manufacturer (2016-2017) 27 3.3 North America Microcrystalline Cellulose Price by Manufacturers (2016-2017) 29 3.4 Market Concentration Rate 30 3.4.1 Top 3 Microcrystalline Cellulose Manufacturer Market Share 30 3.4.2 Top 5 Microcrystalline Cellulose Manufacturer Market Share 31 4 North America Microcrystalline Cellulose Market Analysis by Countries 33 4.1 North America Microcrystalline Cellulose Sales and Market Share by Countries (2012-2017) 33 4.1.1 North America Microcrystalline Cellulose Sales by Countries (2012-2017) 33 4.1.2 North America Microcrystalline Cellulose Sales Market Share by Countries (2012-2017) 34 4.2 North America Microcrystalline Cellulose Revenue (Value) and Market Share by Countries (2012-2017) 35 4.2.1 North America Microcrystalline Cellulose Revenue by Countries (2012-2017) 35 4.2.2 North America Microcrystalline Cellulose Revenue Market Share by Countries (2012-2017) 36 5 North America Market Segmentation Microcrystalline Cellulose by Type 38 5.1 North America Microcrystalline Cellulose Sales, Revenue and Market Share by Type (2012-2017) 38 5.1.1 North America Microcrystalline Cellulose Sales and Market Share by Type (2012-2017) 38 5.1.2 North America Microcrystalline Cellulose Revenue and Market Share by Type (2012-2017) 38 5.2 Wood Pulp Based Sales Growth Rate and Price 39 5.2.1 North America Wood Pulp Based Sales Growth Rate (2012-2017) 39 5.2.2 North America Wood Pulp Based Price (2012-2017) 40 5.3 Refined Cotton Based Sales Growth Rate and Price 41 5.3.1 North America Refined Cotton Based Sales Growth Rate (2012-2017) 41 5.3.2 North America Refined Cotton Based Price (2012-2017) 42 6 North America Market Segmentation Microcrystalline Cellulose by Application 43 6.1 North America Microcrystalline Cellulose Sales Market Share by Application (2012-2017) 43 6.2 Pharmaceutical Sales Growth Rate (2012-2017) 44 6.3 Food & Beverage Sales Growth Rate (2012-2017) 44 6.4 Cosmetics & Personal Care Sales Growth Rate (2012-2017) 45 7 USA Microcrystalline Cellulose Sales, Revenue, by Type, Application and Manufacturers 46 7.1 USA Microcrystalline Cellulose Revenue, Sales and Growth Rate (2012-2017) 46 7.2 USA Microcrystalline Cellulose Sales and Market Share by Type 47 7.2.1 USA Microcrystalline Cellulose Sales by Type (2012-2017) 47 7.2.2 USA Microcrystalline Cellulose Sales Market Share by Type (2012-2017) 48 7.3 USA Microcrystalline Cellulose Sales and Market Share by Application (2012-2017) 48 7.3.1 USA Microcrystalline Cellulose Sales by Application (2012-2017) 48 7.3.2 USA Microcrystalline Cellulose Sales Market Share by Application (2012-2017) 48 7.4 USA Microcrystalline Cellulose Sales, Revenue and Market Share by Manufacturer (2016-2017) 49 7.4.1 USA Microcrystalline Cellulose Sales and Market Share by Manufacturer (2016-2017) 49 7.4.2 USA Microcrystalline Cellulose Revenue and Market Share by Manufacturer (2016-2017) 51 7.5 USA Microcrystalline Cellulose Export and Import (2012-2017) 52 8 Canada Microcrystalline Cellulose Sales, Revenue, by Type, Application and Manufacturers 53 8.1 Canada Microcrystalline Cellulose Revenue, Sales and Growth Rate (2012-2017) 53 8.2 Canada Microcrystalline Cellulose Sales and Market Share by Type (2012-2017) 54 8.2.1 Canada Microcrystalline Cellulose Sales by Type (2012-2017) 54 8.2.2 Canada Microcrystalline Cellulose Sales Market Share by Type (2012-2017) 55 8.3 Canada Microcrystalline Cellulose Sales and Market Share by Application (2012-2017) 55 8.3.1 Canada Microcrystalline Cellulose Sales by Application (2012-2017) 55 8.3.2 Canada Microcrystalline Cellulose Sales Market Share by Application (2012-2017) 55 8.4 Canada Microcrystalline Cellulose Sales, Revenue and Market Share by Manufacturer (2016-2017) 56 8.4.1 Canada Microcrystalline Cellulose Sales and Market Share by Manufacturer (2016-2017) 56 8.4.2 Canada Microcrystalline Cellulose Revenue and Market Share by Manufacturer (2016-2017) 58 8.5 Canada Microcrystalline Cellulose Export and Import (2012-2017) 59 9 Mexico Microcrystalline Cellulose Sales, Revenue, by Type, Application and Manufacturers 60 9.1 Mexico Microcrystalline Cellulose Revenue, Sales and Growth Rate (2012-2017) 60 9.2 Mexico Microcrystalline Cellulose Sales and Market Share by Type (2012-2017) 61 9.2.1 Mexico Microcrystalline Cellulose Sales by Type (2012-2017) 61 9.2.2 Mexico Microcrystalline Cellulose Sales Market Share by Type (2012-2017) 62 9.3 Mexico Microcrystalline Cellulose Sales and Market Share by Application (2012-2017) 62 9.3.1 Mexico Microcrystalline Cellulose Sales by Application (2012-2017) 62 9.3.2 Mexico Microcrystalline Cellulose Sales Market Share by Application (2012-2017) 62 9.4 Mexico Microcrystalline Cellulose Sales, Revenue and Market Share by Manufacturer (2016-2017) 63 9.4.1 Mexico Microcrystalline Cellulose Sales and Market Share by Manufacturer (2016-2017) 63 9.4.2 Mexico Microcrystalline Cellulose Revenue and Market Share by Manufacturer (2016-2017) 65 9.5 Mexico Microcrystalline Cellulose Export and Import (2012-2017) 66 10 Microcrystalline Cellulose Market Forecast (2018-2023) 67 10.1 North America Microcrystalline Cellulose Sales, Revenue and Growth Rate (2018-2023) 67 10.2 Microcrystalline Cellulose Market Forecast by Countries (2018-2023) 68 10.2.1 North America Microcrystalline Cellulose Sales Forecast by Countries (2018-2023) 68 10.2.2 USA Microcrystalline Cellulose Forecast (2018-2023) 69 10.2.3 Canada Microcrystalline Cellulose Forecast (2018-2023) 70 10.2.4 Mexico Microcrystalline Cellulose Forecast (2018-2023) 71 10.3 Microcrystalline Cellulose Market Forecast by Type (2018-2023) 71 10.3.1 North America Microcrystalline Cellulose Sales Forecast by Type (2018-2023) 71 10.3.2 North America Microcrystalline Cellulose Market Share Forecast by Type (2018-2023) 72 10.4 Microcrystalline Cellulose Market Forecast by Application (2018-2023) 72 10.4.1 North America Microcrystalline Cellulose Sales Forecast by Application (2018-2023) 72 10.4.2 North America Microcrystalline Cellulose Market Share Forecast by Application (2018-2023) 72 11 Microcrystalline Cellulose Manufacturing Cost Analysis 74 11.1 Microcrystalline Cellulose Key Raw Materials Analysis 74 11.1.1 Refined Cotton 74 11.1.2 Hydrochloric Acid 75 11.1.3 Raw Materials Price Trends Analysis 79 11.1.4 Major Raw Material Suppliers 80 11.2 Proportion of Manufacturing Cost Structure 81 11.3.1 Raw Materials 81 11.3.2 Labor Cost 82 11.3.3 Manufacturing Expenses 86 11.4 Manufacturing Process Analysis of Microcrystalline Cellulose 86 12 Industrial Chain, Sourcing Strategy and Downstream Buyers 87 12.1 Microcrystalline Cellulose Industrial Chain Analysis 87 12.2 Upstream Raw Materials Sourcing 87 12.3 Raw Materials Sources of Microcrystalline Cellulose Major Manufacturers in 2016 88 12.4 Downstream Buyers 88 13 Marketing Strategy Analysis, Distributors/Traders 89 13.1 Marketing Channel 89 13.1.1 Direct Marketing 89 13.1.2 Indirect Marketing 90 13.1.3 Marketing Channel Development Trend 92 13.2 Market Positioning 92 13.2.1 Pricing Strategy 92 13.2.2 Brand Strategy 94 13.2.3 Target Client 95 13.3 Distributors/Traders List 95 14 Research Findings and Conclusion 97 15 Appendix 98 15.1 Methodology 98 15.2 Data Source 99

List of Tables and Figures Figure Microcrystalline Cellulose Picture 1 Figure North America Sales Market Share of Microcrystalline Cellulose by Types in 2016 2 Table Types of Microcrystalline Cellulose 2 Table Wood Pulp Specification 2 Figure Refined Cotton Based Picture 3 Figure North America Microcrystalline Cellulose Sales Market Share by Applications in 2016 4 Table Applications of Microcrystalline Cellulose 4 Figure Pharmaceutical Picture 5 Figure Food & Beverage Picture 6 Figure Cosmetics & Personal Care Picture 7 Figure USA Microcrystalline Cellulose Revenue (Million USD) and Growth Rate (2012-2023) 7 Figure Mexico Microcrystalline Cellulose Revenue (Million USD) and Growth Rate (2012-2023) 8 Figure Canada Microcrystalline Cellulose Revenue (Million USD) and Growth Rate (2012-2023) 8 Table FMC Information List 9 Table Microcrystalline Cellulose Picture and Specifications of FMC 10 Table Microcrystalline Cellulose Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 10 Table Contact Information of FMC 11 Table JRS Information List 11 Table Microcrystalline Cellulose Picture and Specifications of JRS 12 Table Microcrystalline Cellulose Microcrystalline Cellulose Sales, Price, Revenue, Gross Margin and Market Share of JRS 2012-2017 13 Table Contact Information of JRS 13 Table Mingtai Information List 14 Table Microcrystalline Cellulose Picture and Specifications of Mingtai 15 Table Microcrystalline Cellulose Microcrystalline Cellulose Sales, Price, Revenue, Gross Margin and Market Share of Mingtai 2012-2017 16 Table Contact Information of Mingtai 16 Table Asahi Kasei Information List 16 Table Microcrystalline Cellulose Picture and Specifications of Asahi Kasei 17 Table Microcrystalline Cellulose Microcrystalline Cellulose Sales, Price, Revenue, Gross Margin and Market Share of Asahi Kasei 2012-2017 18 Table Contact Information of Asahi Kasei 18 Table Tembec Information List 19 Table Microcrystalline Cellulose Picture and Specifications of Tembec 19 Table Microcrystalline Cellulose Microcrystalline Cellulose Sales, Price, Revenue, Gross Margin and Market Share of Tembec 2012-2017 21 Table Contact Information of Tembec 21 Table BLANVER Information List 21 Table Microcrystalline Cellulose Picture and Specifications of BLANVER 22 Table Microcrystalline Cellulose Microcrystalline Cellulose Sales, Price, Revenue, Gross Margin and Market Share of BLANVER 2012-2017 22 Table Contact Information of BLANVER 23 Table North America Microcrystalline Cellulose Sales (MT) by Manufacturer (2016-2017) 24 Table North America Microcrystalline Cellulose Sales Market Share by Manufacturer (2016-2017) 24 Figure North America Microcrystalline Cellulose Sales Market Share by Manufacturer in 2016 25 Figure North America Microcrystalline Cellulose Sales Market Share by Manufacturer in 2017 26 Table North America Microcrystalline Cellulose Revenue (Million USD) by Manufacturer (2016-2017) 27 Table North America Microcrystalline Cellulose Revenue Market Share by Manufacturer (2016-2017) 27 Figure North America Microcrystalline Cellulose Revenue Market Share by Manufacturer in 2016 28 Figure North America Microcrystalline Cellulose Revenue Market Share by Manufacturer in 2017 29 Table North America Microcrystalline Cellulose Price (Price/USD) by Manufacturers (2016-2017) 29 Figure Top 3 Microcrystalline Cellulose Manufacturer Market Share in 2016 30 Figure Top 3 Microcrystalline Cellulose Manufacturer Market Share in 2017 31 Figure Top 5 Microcrystalline Cellulose Manufacturer Market Share in 2016 31 Figure Top 5 Microcrystalline Cellulose Manufacturer Market Share in 2017 32 Table North America Microcrystalline Cellulose Sales by Countries (2012-2017) 33 Figure North America Microcrystalline Cellulose Sales and Growth Rate (2012-2017) 33 Table North America Microcrystalline Cellulose Sales Market Share by Countries (2012-2017) 34 Figure North America 2012 Microcrystalline Cellulose Sales Market Share by Countries 34 Figure North America 2016 Microcrystalline Cellulose Sales Market Share by Countries 35 Table North America Microcrystalline Cellulose Revenue by Countries (2012-2017) 35 Figure North America Microcrystalline Cellulose Revenue and Growth Rate (2012-2017) 36 Table North America Microcrystalline Cellulose Revenue Market Share by Countries (2012-2017) 36 Figure North America 2012 Microcrystalline Cellulose Revenue Market Share by Countries 37 Figure North America 2016 Microcrystalline Cellulose Revenue Market Share by Countries 37 Table North America Microcrystalline Cellulose Sales (MT) by Type (2012-2017) 38 Table North America Microcrystalline Cellulose Sales Share by Type (2012-2017) 38 Table North America Microcrystalline Cellulose Revenue (Million USD) by Type (2012-2017) 38 Table North America Microcrystalline Cellulose Revenue Share by Type (2012-2017) 39 Figure North America Wood Pulp Based Sales Growth Rate (2012-2017) 39 Figure North America Wood Pulp Based Price (2012-2017) 40 Figure North America Refined Cotton Based Sales Growth Rate (2012-2017) 41 Figure North America Refined Cotton Based Price (2012-2017) 42 Table North America Microcrystalline Cellulose Sales (MT) by Application (2012-2017) 43 Table North America Microcrystalline Cellulose Sales Share by Application (2012-2017) 43 Figure North America Pharmaceutical Sales Growth Rate (2012-2017) 44 Figure North America Food & Beverage Sales Growth Rate (2012-2017) 44 Figure North America Cosmetics & Personal Care Sales Growth Rate (2012-2017) 45 Figure USA Microcrystalline Cellulose Revenue and Growth Rate (2012-2017) 46 Figure USA Microcrystalline Cellulose Sales and Growth Rate (2012-2017) 47 Table USA Microcrystalline Cellulose Sales (MT) by Type (2012-2017) 47 Table USA Microcrystalline Cellulose Sales Market Share by Type (2012-2017) 48 Table USA Microcrystalline Cellulose Sales (MT) by Application (2012-2017) 48 Table USA Microcrystalline Cellulose Sales Market Share by Application (2012-2017) 48 Table USA Microcrystalline Cellulose Sales (MT) by Manufacturer (2016-2017) 49 Figure USA Microcrystalline Cellulose Sales Market Share by Manufacturer in 2016 50 Figure USA Microcrystalline Cellulose Sales Market Share by Manufacturer in 2017 50 Table USA Microcrystalline Cellulose Revenue (Million USD) by Manufacturer (2016-2017) 51 Figure USA Microcrystalline Cellulose Revenue Market Share by Manufacturer in 2016 51 Figure USA Microcrystalline Cellulose Revenue Market Share by Manufacturer in 2017 52 Table USA Microcrystalline Cellulose Export and Import (2012-2017) 52 Figure Canada Microcrystalline Cellulose Revenue and Growth Rate (2012-2017) 53 Figure Canada Microcrystalline Cellulose Sales and Growth Rate (2012-2017) 54 Table Canada Microcrystalline Cellulose Sales (MT) by Type (2012-2017) 54 Table Canada Microcrystalline Cellulose Sales Market Share by Type (2012-2017) 55 Table Canada Microcrystalline Cellulose Sales (MT) by Application (2012-2017) 55 Table Canada Microcrystalline Cellulose Sales Market Share by Application (2012-2017) 55 Table Canada Microcrystalline Cellulose Sales (MT) by Manufacturer (2016-2017) 56 Figure Canada Microcrystalline Cellulose Sales Market Share by Manufacturer in 2016 57 Figure Canada Microcrystalline Cellulose Sales Market Share by Manufacturer in 2017 57 Table Canada Microcrystalline Cellulose Revenue (Million USD) by Manufacturer (2016-2017) 58 Figure Canada Microcrystalline Cellulose Revenue Market Share by Manufacturer in 2016 58 Figure Canada Microcrystalline Cellulose Revenue Market Share by Manufacturer in 2017 59 Table Canada Microcrystalline Cellulose Export and Import (2012-2017) 59 Figure Mexico Microcrystalline Cellulose Revenue and Growth Rate (2012-2017) 60 Figure Mexico Microcrystalline Cellulose Sales and Growth Rate (2012-2017) 61 Table Mexico Microcrystalline Cellulose Sales (MT) by Type (2012-2017) 61 Table Mexico Microcrystalline Cellulose Sales Market Share by Type (2012-2017) 62 Table Mexico Microcrystalline Cellulose Sales (MT) by Application (2012-2017) 62 Table Mexico Microcrystalline Cellulose Sales Market Share by Application (2012-2017) 62 Table Mexico Microcrystalline Cellulose Sales (MT) by Manufacturer (2016-2017) 63 Figure Mexico Microcrystalline Cellulose Sales Market Share by Manufacturer in 2016 64 Figure Mexico Microcrystalline Cellulose Sales Market Share by Manufacturer in 2017 64 Table Mexico Microcrystalline Cellulose Revenue (Million USD) by Manufacturer (2016-2017) 65 Figure Mexico Microcrystalline Cellulose Revenue Market Share by Manufacturer in 2016 65 Figure Mexico Microcrystalline Cellulose Revenue Market Share by Manufacturer in 2017 66 Table Mexico Microcrystalline Cellulose Export and Import (2012-2017) 66 Figure North America Microcrystalline Cellulose Sales and Growth Rate (2018-2023) 67 Figure North America Microcrystalline Cellulose Revenue and Growth Rate (2018-2023) 68 Table North America Microcrystalline Cellulose Sales (MT) Forecast by Countries (2018-2023) 68 Table North America Microcrystalline Cellulose Market Share Forecast by Countries (2018-2023) 69 Figure USA Microcrystalline Cellulose Sales Forecast (2018-2023) 69 Figure Canada Microcrystalline Cellulose Sales Forecast (2018-2023) 70 Figure Mexico Microcrystalline Cellulose Sales Forecast (2018-2023) 71 Table North America Microcrystalline Cellulose Sales (MT) Forecast by Type (2018-2023) 71 Table North America Microcrystalline Cellulose Market Share Forecast by Type (2018-2023) 72 Table North America Microcrystalline Cellulose Sales (MT) Forecast by Application (2018-2023) 72 Table North America Microcrystalline Cellulose Market Share Forecast by Application (2018-2023) 72 Figure Refined Cotton Product Picture 74 Table Refined Cotton Classification 74 Table 2010-2015 Refined Cotton Consumption (K MT) by Regions 75 Figure Picture of Hydrochloric Acid 76 Figure Hydrochloric Acid Product Molecular Structural 76 Table Product Specifications of Hydrochloric Acid 76 Figure Global Production Market Share of Hydrochloric Acid by Types in 2016 77 Table Global Capacity (K MT) of Hydrochloric Acid by Regions 2012-2017 78 Figure Global Refined Cotton Price (USD/MT) 2011-2016 79 Figure Global Hydrochloric Acid Price (USD/MT) 2011-2016 79 Figure Global Wood Pulp Monthly Price (USD/MT) 2011-2016 80 Table Raw Material Suppliers of Microcrystalline Cellulose 80 Figure Manufacturing Cost Structure of Microcrystalline Cellulose in 2016 81 Figure USA Labor Cost Analysis 82 Figure Cost of Employing a Factory Worker 83 Figure 2015 Estimated Labor Costs for the Whole Economy in EUR 84 Figure Monthly Minimum Wages in Asia 2016 85 Figure China Labor Costs 85 Figure Manufacturing Process Analysis of Microcrystalline Cellulose 86 Figure Microcrystalline Cellulose Industrial Chain Analysis 87 Table Raw Materials Sources of Microcrystalline Cellulose Major Manufacturers in 2016 88 Table Major Buyers of Microcrystalline Cellulose 88 Figure Marketing Channel Status in 2016 92 Table Distributors/Traders List 95