Table of Contents 1 Market Overview 1 1.1 Home Appliance Introduction 1 1.2 Market Analysis by Type 2 1.2.1 Kitchen Appliances 3 1.2.2 Refrigerators 3 1.2.3 Washing Machines 4 1.2.4 Televisions 4 1.2.5 Air Conditioners 5 1.3 Market Analysis by Applications (Channels) 6 1.3.1 In Store (Offline) 7 1.3.2 Online 7 1.4 Market Analysis by Regions 8 1.4.1 North America (USA, Canada and Mexico) 8 1.4.1.1 USA Market States and Outlook (2012-2022) 8 1.4.1.2 Canada Market States and Outlook (2012-2022) 9 1.4.1.3 Mexico Market States and Outlook (2012-2022) 9 1.4.2 Europe (Germany, France, UK, Russia and Italy) 10 1.4.2.1 Germany Market States and Outlook (2012-2022) 10 1.4.2.2 France Market States and Outlook (2012-2022) 10 1.4.2.3 UK Market States and Outlook (2012-2022) 11 1.4.2.4 Russia Market States and Outlook (2012-2022) 11 1.4.2.5 Italy Market States and Outlook (2012-2022) 12 1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) 12 1.4.3.1 China Market States and Outlook (2012-2022) 12 1.4.3.2 Japan Market States and Outlook (2012-2022) 13 1.4.3.3 Korea Market States and Outlook (2012-2022) 13 1.4.3.4 India Market States and Outlook (2012-2022) 14 1.4.3.5 Southeast Asia Market States and Outlook (2012-2022) 14 1.4.4 Latin America, Middle East and Africa (Brazil, Argentina, Iran and South Africa) 15 1.4.4.1 Brazil Market States and Outlook (2012-2022) 15 1.4.4.2 Iran Market States and Outlook (2012-2022) 15 1.4.4.3 Argentina Market States and Outlook (2012-2022) 16 1.4.4.4 South Africa Market States and Outlook (2012-2022) 16 1.5 Market Dynamics 17 2 Manufacturers Profiles 20 2.1 Haier (GE) 20 2.1.1 Company Profile 20 2.1.2 Product Information 20 2.1.3 Revenue and Gross Margin 22 2.2 Whirlpool 22 2.2.1 Company Profile 22 2.2.2 Product Information 23 2.2.3 Revenue and Gross Margin 24 2.3 Midea 24 2.3.1 Company Profile 24 2.3.2 Product Information 25 2.3.3 Revenue and Gross Margin 26 2.4 Panasonic 26 2.4.1 Company Profile 26 2.4.2 Product Information 27 2.4.3 Revenue and Gross Margin 28 2.5 Arcelik 28 2.5.1 Company Profile 28 2.5.2 Product Information 29 2.5.3 Revenue and Gross Margin 31 2.6 SAMSUNG 31 2.6.1 Company Profile 31 2.6.2 Product Information 32 2.6.3 Revenue and Gross Margin 34 2.7 SONY 34 2.7.1 Company Profile 34 2.7.2 Product Information 35 2.7.3 Revenue and Gross Margin 35 2.8 LG 36 2.2.1 Company Profile 36 2.2.2 Product Information 36 2.2.3 Revenue and Gross Margin 38 2.9 BSH 38 2.9.1 Company Profile 38 2.9.2 Product Information 39 2.9.3 Revenue and Gross Margin 39 2.10 Hisence 40 2.10.1 Company Profile 40 2.10.2 Product Information 41 2.10.3 Revenue and Gross Margin 42 2.11 Electrolux 42 2.11.1 Company Profile 42 2.11.2 Product Information 43 2.11.3 Revenue and Gross Margin 44 2.12 Philips 45 2.12.1 Company Profile 45 2.12.2 Product Information 45 2.12.3 Revenue and Gross Margin 47 2.13 Gree 47 2.13.1 Company Profile 47 2.13.2 Product Information 48 2.13.3 Revenue and Gross Margin 49 2.14 TCL 50 2.14.1 Company Profile 50 2.14.2 Product Information 51 2.14.3 Revenue and Gross Margin 53 2.15 Changhong 53 2.15.1 Company Profile 53 2.15.2 Product Information 54 2.15.3 Revenue and Gross Margin 55 2.16 SKYWORTH 55 2.16.1 Company Profile 55 2.16.2 Product Information 56 2.16.3 Revenue and Gross Margin 57 2.17 Meling 57 2.17.1 Company Profile 57 2.17.2 Product Information 59 2.17.3 Revenue and Gross Margin 60 3 Global Home Appliance Market Competition, by Manufacturers 61 3.1 Global Home Appliance Revenue and Market Share by Manufacturers 61 3.2 Global Home Appliance Average Gross Margin by Manufacturers 63 3.3 Market Concentration Rate 64 3.3.1 Top 3 Home Appliance Manufacturers Market Share 64 3.3.2 Top 6 Home Appliance Manufacturers Market Share 65 3.4 Market Competition Trend 66 4 Global Home Appliance Market Analysis by Regions 67 4.1 Global Home Appliance Sales, Revenue and Market Share by Regions 67 4.1.1 Global Home Appliance Sales by Regions (2012-2017) 68 4.1.2 Global Home Appliance Revenue by Regions (2012-2017) 68 4.2 North America Home Appliance Sales and Growth (2012-2017) 70 4.3 Europe Home Appliance Sales and Growth (2012-2017) 70 4.4 Asia-Pacific Home Appliance Sales and Growth (2012-2017) 71 4.5 Latin America Home Appliance Sales and Growth (2012-2017) 71 4.6 Middle East and Africa Home Appliance Sales and Growth (2012-2017) 72 5 North America Home Appliance by Countries 73 5.1 North America Home Appliance Sales, Revenue and Market Share by Countries 73 5.1.1 North America Home Appliance Sales by Countries (2012-2017) 73 5.1.2 North America Home Appliance Revenue by Countries (2012-2017) 75 5.2 USA Home Appliance Sales and Growth (2012-2017) 77 5.3 Canada Home Appliance Sales and Growth (2012-2017) 77 5.4 Mexico Home Appliance Sales and Growth (2012-2017) 78 6 Europe Home Appliance by Countries 79 6.1 Europe Home Appliance Sales, Revenue and Market Share by Countries 79 6.1.1 Europe Home Appliance Sales by Countries (2012-2017) 79 6.1.2 Europe Home Appliance Revenue by Countries (2012-2017) 80 6.2 Germany Home Appliance Sales and Growth (2012-2017) 82 6.3 UK Home Appliance Sales and Growth (2012-2017) 82 6.4 France Home Appliance Sales and Growth (2012-2017) 83 6.5 Russia Home Appliance Sales and Growth (2012-2017) 83 6.6 Italy Home Appliance Sales and Growth (2012-2017) 84 7 Asia-Pacific Home Appliance by Countries 85 7.1 Asia-Pacific Home Appliance Sales, Revenue and Market Share by Countries 85 7.1.1 Asia-Pacific Home Appliance Sales by Countries (2012-2017) 85 7.1.2 Asia-Pacific Home Appliance Revenue by Countries (2012-2017) 86 7.2 China Home Appliance Sales and Growth (2012-2017) 88 7.3 Japan Home Appliance Sales and Growth (2012-2017) 88 7.4 Korea Home Appliance Sales and Growth (2012-2017) 89 7.5 India Home Appliance Sales and Growth (2012-2017) 89 7.6 Southeast Asia Home Appliance Sales and Growth (2012-2017) 90 8 Latin America, Middle East and Africa Home Appliance by Countries 91 8.1 Latin America, Middle East and Africa Home Appliance Sales, Revenue and Market Share by Countries 91 8.1.1 Latin America, Middle East and Africa Home Appliance Sales by Countries (2012-2017) 91 8.1.2 Latin America, Middle East and Africa Home Appliance Revenue by Countries (2012-2017) 92 8.2 Brazil Home Appliance Sales and Growth (2012-2017) 94 8.3 Argentina Home Appliance Sales and Growth (2012-2017) 94 8.4 Iran Home Appliance Sales and Growth (2012-2017) 95 8.5 South Africa Home Appliance Sales and Growth (2012-2017) 95 9 Global Home Appliance Market Segment by Types 96 9.1 Global Home Appliance Sales, Revenue and Market Share by Types (2012-2017) 96 9.1.1 Global Home Appliance Sales and Market Share by Types (2012-2017) 96 9.1.2 Global Home Appliance Revenue and Market Share by Types (2012-2017) 97 9.2 Kitchen Appliances Sales Growth and Price 98 9.2.1 Global Kitchen Appliances Sales Growth (2012-2017) 98 9.2.2 Global Kitchen Appliances Price (2012-2017) 98 9.3 Refrigerators Sales Growth and Price 99 9.3.1 Global Refrigerators Sales Growth (2012-2017) 99 9.3.2 Global Refrigerators Price (2012-2017) 99 9.4 Washing Machines Sales Growth and Price 100 9.4.1 Global Washing Machines Sales Growth (2012-2017) 100 9.4.2 Global Washing Machines Price (2012-2017) 100 9.5 Televisions Sales Growth and Price 101 9.5.1 Global Televisions Sales Growth (2012-2017) 101 9.5.2 Global Televisions Price (2012-2017) 101 9.6 Air Conditioners Sales Growth and Price 102 9.6.1 Global Air Conditioners Sales Growth (2012-2017) 102 9.6.2 Global Air Conditioners Price (2012-2017) 102 10 Global Home Appliance Market Segment by Applications (Channels) 103 10.1 Global Home Appliance Sales Market Share by Applications (Channels) (2012-2017) 103 10.2 Home Appliance Sales for In Store (Offline) (2012-2017) 104 10.3 Home Appliance Sales for Online (2012-2017) 104 11 Home Appliance Market Forecast (2017-2022) 105 11.1 Global Home Appliance Sales, Revenue and Growth Rate (2017-2022) 105 11.2 Home Appliance Market Forecast by Regions (2017-2022) 106 11.2.1 North America Home Appliance Market Forecast (2017-2022) 107 11.2.2 Europe Home Appliance Market Forecast (2017-2022) 107 11.2.3 Asia-Pacific Home Appliance Market Forecast (2017-2022) 108 11.2.4 Latin America Home Appliance Market Forecast (2017-2022) 108 11.2.5 Middle East and Africa Home Appliance Market Forecast (2017-2022) 109 11.3 Home Appliance Market Forecast by Types (2017-2022) 109 11.4 Home Appliance Market Forecast by Applications (Channels) (2017-2022) 110 12 Sales Channel, Distributors, Traders and Dealers 111 12.1 Sales Channel 111 12.1.1 Direct Marketing 111 12.1.2 Indirect Marketing 112 12.1.3 Marketing Channel Future Trend 112 12.2 Distributors, Traders and Dealers 112 13 Research Findings and Conclusion 114 14 Appendix 115 14.1 Methodology 115 14.2 Data Source 116

List of Tables and Figures Figure Home Appliance Picture 1 Figure Global Sales Market Share of Home Appliance by Types in 2016 2 Table Home Appliance Types for Major Manufacturers 2 Figure Kitchen Appliances Picture 3 Figure Refrigerators Picture 3 Figure Washing Machines Picture 4 Figure Televisions Picture 4 Figure Air Conditioners Picture 5 Figure Home Appliance Sales Market Share by Applications (Channels) in 2016 6 Table Applications (Channels) of Home Appliance 6 Figure In Store (Offline) Picture 7 Figure Online Picture 7 Figure USA Home Appliance Revenue (Value) and Growth Rate (2012-2022) 8 Figure Canada Home Appliance Revenue (Value) and Growth Rate (2012-2022) 9 Figure Mexico Home Appliance Revenue (Value) and Growth Rate (2012-2022) 9 Figure Germany Home Appliance Revenue (Value) and Growth Rate (2012-2022) 10 Figure France Home Appliance Revenue (Value) and Growth Rate (2012-2022) 10 Figure UK Home Appliance Revenue (Value) and Growth Rate (2012-2022) 11 Figure Russia Home Appliance Revenue (Value) and Growth Rate (2012-2022) 11 Figure Italy Home Appliance Revenue (Value) and Growth Rate (2012-2022) 12 Figure China Home Appliance Revenue (Value) and Growth Rate (2012-2022) 12 Figure Japan Home Appliance Revenue (Value) and Growth Rate (2012-2022) 13 Figure Korea Home Appliance Revenue (Value) and Growth Rate (2012-2022) 13 Figure India Home Appliance Revenue (Value) and Growth Rate (2012-2022) 14 Figure Southeast Asia Home Appliance Revenue (Value) and Growth Rate (2012-2022) 14 Figure Brazil Home Appliance Revenue (Value) and Growth Rate (2012-2022) 15 Figure Iran Home Appliance Revenue (Value) and Growth Rate (2012-2022) 15 Figure Argentina Home Appliance Revenue (Value) and Growth Rate (2012-2022) 16 Figure South Africa Home Appliance Revenue (Value) and Growth Rate (2012-2022) 16 Industry News of Home Appliance 17 Table Industry New Trend of Home Appliance 17 Table Haier Company Profile 20 Table Home Appliance Product Information of Haier 20 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Haier (2016 and 2017) 22 Table Whirlpool Company Profile 22 Table Home Appliance Product Information of Whirlpool 23 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Whirlpool (2016 and 2017) 24 Table Midea Company Profile 24 Table Home Appliance Product Information of Midea 25 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Midea (2016 and 2017) 26 Table Panasonic Company Profile 26 Table Home Appliance Product Information of Panasonic 27 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Panasonic (2016 and 2017) 28 Table Arcelik Company Profile 28 Table Home Appliance Product Information of Arcelik 29 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Arcelik (2016 and 2017) 31 Table SAMSUNG Company Profile 31 Table Home Appliance Product Information of SAMSUNG 32 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of SAMSUNG (2016 and 2017) 34 Table SONY Company Profile 34 Table Home Appliance Product Information of SONY 35 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of SONY (2016 and 2017) 35 Table LG Company Profile 36 Table Home Appliance Product Information of LG 36 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of LG (2016 and 2017) 38 Table BSH Company Profile 38 Table Home Appliance Product Information of BSH 39 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of BSH (2016 and 2017) 39 Table Hisence Company Profile 40 Table Home Appliance Product Information of Hisence 41 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Hisence (2016 and 2017) 42 Table Electrolux Company Profile 42 Table Home Appliance Product Information of Electrolux 43 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Electrolux (2016 and 2017) 44 Table Philips Company Profile 45 Table Home Appliance Product Information of Philips 45 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Philips (2016 and 2017) 47 Table Gree Company Profile 47 Table Home Appliance Product Information of Gree 48 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Gree (2016 and 2017) 49 Table TCL Company Profile 50 Table Home Appliance Product Information of TCL 51 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of TCL (2016 and 2017) 53 Table Changhong Company Profile 53 Table Home Appliance Product Information of Changhong 54 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Changhong (2016 and 2017) 55 Table SKYWORTH Company Profile 55 Table Home Appliance Product Information of SKYWORTH 56 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of SKYWORTH (2016 and 2017) 57 Table Meling Company Profile 57 Table Home Appliance Product Information of Meling 59 Table Home Appliance Revenue (B USD), Gross Margin and Market Share of Meling (2016 and 2017) 60 Table Global Home Appliance Revenue by Manufacturers (2016 and 2017) 61 Table Global Home Appliance Revenue Market Share by Manufacturers (2016 and 2017) 61 Figure Global Home Appliance Revenue Market Share by Manufacturers in 2016 62 Figure Global Home Appliance Revenue Market Share by Manufacturers in 2017 63 Table Global Home Appliance Average Gross Margin by Manufacturers (2016 and 2017) 63 Figure Top 3 Home Appliance Manufacturers (Revenue) Market Share in 2016 64 Figure Top 6 Home Appliance Manufacturers (Revenue) Market Share in 2016 65 Figure Global Home Appliance Competition Trend (Revenue Market Share) by Manufacturers in 2022 66 Figure Global Home Appliance Sales and Growth (2012-2017) 67 Figure Global Home Appliance Revenue and Growth (2012-2017) 67 Table Global Home Appliance Sales by Regions (2012-2017) 68 Table Global Home Appliance Sales Market Share by Regions (2012-2017) 68 Table Global Home Appliance Revenue by Regions (2012-2017) 68 Figure Global Home Appliance Revenue Market Share by Regions in 2012 69 Figure Global Home Appliance Revenue Market Share by Regions in 2016 69 Figure North America Home Appliance Sales and Growth (2012-2017) 70 Figure Europe Home Appliance Sales and Growth (2012-2017) 70 Figure Asia-Pacific Home Appliance Sales and Growth (2012-2017) 71 Figure Latin America Home Appliance Sales and Growth (2012-2017) 71 Figure Middle East and Africa Home Appliance Sales and Growth (2012-2017) 72 Figure North America Home Appliance Revenue and Growth (2012-2017) 73 Table North America Home Appliance Sales by Countries (2012-2017) 73 Table North America Home Appliance Sales Market Share by Countries (2012-2017) 74 Figure North America Home Appliance Sales Market Share by Countries in 2012 74 Figure North America Home Appliance Sales Market Share by Countries in 2016 75 Table North America Home Appliance Revenue by Countries (2012-2017) 75 Table North America Home Appliance Revenue Market Share by Countries (2012-2017) 75 Figure North America Home Appliance Revenue Market Share by Countries in 2012 76 Figure North America Home Appliance Revenue Market Share by Countries in 2016 76 Figure USA Home Appliance Sales and Growth (2012-2017) 77 Figure Canada Home Appliance Sales and Growth (2012-2017) 77 Figure Mexico Home Appliance Sales and Growth (2012-2017) 78 Figure Europe Home Appliance Revenue and Growth (2012-2017) 79 Table Europe Home Appliance Sales by Countries (2012-2017) 79 Table Europe Home Appliance Sales Market Share by Countries (2012-2017) 80 Table Europe Home Appliance Revenue by Countries (2012-2017) 80 Figure Europe Home Appliance Revenue Market Share by Countries in 2012 81 Figure Europe Home Appliance Revenue Market Share by Countries in 2016 81 Figure Germany Home Appliance Sales and Growth (2012-2017) 82 Figure UK Home Appliance Sales and Growth (2012-2017) 82 Figure France Home Appliance Sales and Growth (2012-2017) 83 Figure Russia Home Appliance Sales and Growth (2012-2017) 83 Figure Italy Home Appliance Sales and Growth (2012-2017) 84 Figure Asia-Pacific Home Appliance Revenue and Growth (2012-2017) 85 Table Asia-Pacific Home Appliance Sales by Countries (2012-2017) 85 Table Asia-Pacific Home Appliance Sales Market Share by Countries (2012-2017) 86 Table Asia-Pacific Home Appliance Revenue by Countries (2012-2017) 86 Figure Asia-Pacific Home Appliance Revenue Market Share by Countries in 2012 87 Figure Asia-Pacific Home Appliance Revenue Market Share by Countries in 2016 87 Figure China Home Appliance Sales and Growth (2012-2017) 88 Figure Japan Home Appliance Sales and Growth (2012-2017) 88 Figure Korea Home Appliance Sales and Growth (2012-2017) 89 Figure India Home Appliance Sales and Growth (2012-2017) 89 Figure Southeast Asia Home Appliance Sales and Growth (2012-2017) 90 Figure Latin America, Middle East and Africa Home Appliance Revenue and Growth (2012-2017) 91 Table Latin America, Middle East and Africa Home Appliance Sales by Countries (2012-2017) 91 Table Latin America, Middle East and Africa Home Appliance Sales Market Share by Countries (2012-2017) 92 Table Latin America, Middle East and Africa Home Appliance Revenue by Countries (2012-2017) 92 Table Latin America, Middle East and Africa Home Appliance Revenue Market Share by Countries (2012-2017) 92 Figure Latin America, Middle East and Africa Home Appliance Revenue Market Share by Countries in 2012 93 Figure Latin America, Middle East and Africa Home Appliance Revenue Market Share by Countries in 2016 93 Figure Brazil Home Appliance Sales and Growth (2012-2017) 94 Figure Argentina Home Appliance Sales and Growth (2012-2017) 94 Figure Iran Home Appliance Sales and Growth (2012-2017) 95 Figure South Africa Home Appliance Sales and Growth (2012-2017) 95 Table Global Home Appliance Sales by Types (2012-2017) 96 Table Global Home Appliance Sales Share by Types (2012-2017) 96 Table Global Home Appliance Revenue by Types (2012-2017) 97 Table Global Home Appliance Revenue Share by Types (2012-2017) 97 Figure Global Kitchen Appliances Sales Growth (2012-2017) 98 Figure Global Kitchen Appliances Price (2012-2017) 98 Figure Global Refrigerators Sales Growth (2012-2017) 99 Figure Global Refrigerators Price (2012-2017) 99 Figure Global Washing Machines Sales Growth (2012-2017) 100 Figure Global Washing Machines Price (2012-2017) 100 Figure Global Televisions Sales Growth (2012-2017) 101 Figure Global Televisions Price (2012-2017) 101 Figure Global Air Conditioners Sales Growth (2012-2017) 102 Figure Global Air Conditioners Price (2012-2017) 102 Table Global Home Appliance Sales by Applications (Channels) (2012-2017) 103 Table Global Home Appliance Sales Share by Applications (Channels) (2012-2017) 103 Figure Global Home Appliance Sales for In Store (Offline) (2012-2017) 104 Figure Home Appliance Sales for Online (2012-2017) 104 Figure Global Home Appliance Sales and Growth Rate (2017 -2022) 105 Figure Global Home Appliance Revenue and Growth Rate (2017 -2022) 105 Table Global Home Appliance Sales Forecast by Regions (2017-2022) 106 Table Global Home Appliance Market Share Forecast by Regions (2017-2022) 106 Figure North America Home Appliance Market Forecast (2017-2022) 107 Figure Europe Home Appliance Market Forecast (2017-2022) 107 Figure Asia-Pacific Home Appliance Market Forecast (2017-2022) 108 Figure Latin America Home Appliance Market Forecast (2017-2022) 108 Figure Middle East and Africa Home Appliance Market Forecast (2017-2022) 109 Table Global Home Appliance Sales Forecast by Types (2017-2022) 109 Table Global Home Appliance Market Share Forecast by Types (2017-2022) 109 Table Global Home Appliance Sales Forecast by Applications (Channels) (2017-2022) 110 Table Global Home Appliance Market Share Forecast by Applications (Channels) (2017-2022) 110 Figure Marketing Channels of Home Appliance 111 Table Distributors/Traders/ Dealers List 112