Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction • Key market highlights PART 05: Country profile: US • Economic indicators PART 06: Categories of online retailers • Categories of online retailers PART 07: Digital buyers in US • Digital buyers in US PART 08: Market landscape • Market overview • Retail market in US • Market size and forecast for online retail market in the US • Five forces analysis PART 09: Market segmentation by devices used for shopping • Market segmentation by devices used for shopping • Market segmentation by time spent on devices used for shopping online PART 10: Market segmentation by product • Online retail market in the US by product • Online retail market in US for consumer electronics and electricals • Online retail market in US for apparel, footwear, and accessories • Online retail market in US for music, software, books, and stationery • Online retail market in US for food and grocery • Online retail market in US for home care products • Online retail market in US for home furniture and furnishing • Online retail market in US for other products • Overall comparison between the product segments of the online retail market in US PART 11: Geographical segmentation • Geographical segmentation PART 12: Decision framework • Introduction PART 13: Drivers and challenges • Market drivers • Market challenges PART 14: Market trends • Omni-channel retailing • Growth of m-commerce • Rising popularity of digital payment services • Social media marketing • Online-only brands and products • Unmanned aerial vehicles as a mode of delivery • Other major trends PART 15: Vendor landscape • Competitive scenario • Competitive strategies • Key factors for growth • Key market insights • Comparative analysis of the key vendors • Amazon • Apple • Sears Holding • Staples • Walmart • Other key vendors • Other prominent vendors PART 16: Appendix • List of abbreviations List of Exhibits Exhibit 01: US: Key economic indicators 2015 Exhibit 02: Population in the US 2010-2015 (millions) Exhibit 03: GDP per capita in the US 2010-2015 ($) Exhibit 04: Employment to population ratio in the US 2009-2014 (%) Exhibit 05: Internet penetration rate in the US 2010-2015 (%) Exhibit 06: Mobile cellular subscription rate in the US 2010-2015 (%) Exhibit 07: Urban population in the US 2010-2015 (% of total population) Exhibit 08: Categories of online retailers Exhibit 09: US versus global digital buyers 2011-2015 (millions of people) Exhibit 10: US versus ROW digital buyers 2011-2015 (millions of people) Exhibit 11: US versus ROW digital buyers 2011-2015 (% share of global digital buyers) Exhibit 12: Share of US online retail market in global online retail market 2016 Exhibit 13: Retail market in the US 2016-2021 ($ trillions) Exhibit 14: Retail market in the US by product category 2016 (%) Exhibit 15: Brick-and-mortar retail market in the US 2016-2021 ($ trillions) Exhibit 16: Online versus brick-and-mortar retail in the US 2014-2016 ($ billions) Exhibit 17: Online versus brick-and-mortar retail in the US 2014-2016 (% share of total retail) Exhibit 18: Online versus brick-and-mortar retail markets in the US 2016 and 2021 (%) Exhibit 19: Online versus brick-and-mortar retail market in the US 2016-2021 ($ billions) Exhibit 20: Online versus brick-and-mortar retail markets in the US 2016-2021 (% share of total retail market) Exhibit 21: Value chain of online retail market Exhibit 22: Online retail market in the US 2016-2021 ($ billions) Exhibit 23: Five forces analysis Exhibit 24: Market segmentation by devices used for shopping 2014-2016 ($ billions) Exhibit 25: Market segmentation by devices used for shopping 2014-2016(%) Exhibit 26: Market segmentation by time spent on devices used for shopping online 2014-2016 (%) Exhibit 27: Online retail market in the US by product Exhibit 28: Online retail market in the US by product 2016 and 2021 (% share of revenue) Exhibit 29: Online retail market in the US by product 2016-2021 ($ billions) Exhibit 30: Online retail market in the US for consumer electronics and electricals 2016-2021 ($ billions) Exhibit 31: Online retail market in the US for apparel, footwear, and accessories non-food products market 2016-2021 ($ billions) Exhibit 32: Online retail market in the US for music, software, books, and stationery 2016-2021 ($ billions) Exhibit 33: Grocery food products Exhibit 34: Grocery non-food products Exhibit 35: Online retail market in the US for food and grocery 2016-2021 ($ billions) Exhibit 36: Online retail market in the US for home care products 2016-2021 ($ billions) Exhibit 37: Online retail market in the US for home furniture and furnishing 2016-2021 ($ billions) Exhibit 38: Online retail market in the US for other products 2016-2021 ($ billions) Exhibit 39: CAGR, market share, and base value comparison among the product segments of the online retail market in the US 2016 Exhibit 40: Geographical segmentation by revenue 2016 (% of total revenue) Exhibit 41: Key factors for growth Exhibit 42: Key vendors: Operating margin comparison for FY2015 Exhibit 43: Key vendors: Net sales growth comparison for the period FY2014 and FY2015 Exhibit 44: Key vendors: Benchmarking on product offerings and geographical presence Exhibit 45: Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence Exhibit 46: Amazon: Business segmentation by revenue 2015 (%) Exhibit 47: Amazon: Business segmentation by revenue 2014 and 2015 ($ millions) Exhibit 48: Amazon in online retail market in the US Exhibit 49: Apple: Product segmentation 2016 (% share of revenue) Exhibit 50: Apple: Revenue comparison by product segmentation 2015 and 2016 ($ billions) Exhibit 51: Apple: Geographical segmentation 2016 (% share of revenue) Exhibit 52: Sears Holding: Business segmentation 2015 (% share of revenue) Exhibit 53: Sears domestic: Business segmentation 2015 (% share of revenue) Exhibit 54: Kmart: Business segmentation 2015 (% share of revenue) Exhibit 55: Sears Holding: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 56: Staples: Business segmentation 2015 (% share of revenue) Exhibit 57: Staples: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 58: Walmart: Business segmentation 2016 (% share of revenue)2 Exhibit 59: Walmart: Business segmentation by revenue 2015 and 2016 ($ billions)2 Exhibit 60: Walmart: Geographical segmentation 2016 (% share of revenue)3 Exhibit 61: Kroger: Business segmentation 2015 (% share of revenue)6 Exhibit 62: Kroger: Product segmentation 2015 (% share of revenue)7 Exhibit 63: Kroger: Product segmentation by revenues 2014 and 2015 ($ billions)8 Exhibit 64: Target: Product segmentation 2015 (% share of revenue)0