Table of Contents PART 01: Executive summary PART 02: Scope of the report • Definition • Market segmentation • Vendor selection • End-users • Summation errors PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • Five competency areas of marketing automation • Applications of marketing automation PART 05: Market landscape • Market overview • Global marketing automation software market PART 06: Market segmentation by deployment models • Global marketing automation software market by deployment models PART 07: Geographical segmentation • Global marketing automation software market by geography • Americas • EMEA • APAC PART 08: Buying criteria • Buying criteria PART 09: Market drivers • Increased need for improved customer digital experience • Growing need for lead nurturing • Need for advanced regulatory compliance on software licenses • Surging demand for higher ROI PART 10: Impact of drivers PART 11: Market challenges • Interoperability issues and lack of comprehensive integration strategy • Increased risks related to data security and privacy • High cost of marketing automation software PART 12: Impact of drivers and challenges PART 13: Market trends • Increasing adoption omnichannel marketing model • Emergence of location-based marketing • Growing need for improved marketing assets visibility PART 14: Five forces analysis PART 15: Vendor landscape • Competitive scenario • Vendor matrix PART 16: Key vendor analysis • Key vendor offerings • Key vendor profiles • Other vendors PART 17: Appendix • List of abbreviations PART 18: Explore Technavio List of Exhibits Exhibit 01: Major countries covered Exhibit 02: Benefits of marketing automation software Exhibit 03: Overview of global marketing automation software market Exhibit 04: Global marketing automation software market 2016-2021 ($ billions) Exhibit 05: Global marketing automation software market by deployment models 2016 Exhibit 06: Global marketing automation software market by deployment On- premise 2016-2021 ($ billion) Exhibit 07: Global marketing automation software market by deployment cloud-based 2016 -2021 ($ billions) Exhibit 08: Comparison between cloud-based and on-premises marketing automation software Exhibit 09: Global marketing automation software market by geography 2016 Exhibit 10: Global marketing automation software market by geography 2016-2021 ($ billions) Exhibit 11: Marketing automation software market in Americas 2016-2021 ($ billions) Exhibit 12: Number of smartphone users in Brazil 2013-2016 (millions) Exhibit 13: Mobile Internet users in Brazil by age group (years) Exhibit 14: Marketing automation software market in EMEA 2016-2021 ($ billions) Exhibit 15: Marketing automation software market in APAC 2016-2021 ($ billions) Exhibit 16: Buying criteria Exhibit 17: Impact of drivers Exhibit 18: Cost of marketing automation software by vendor ($) Exhibit 19: Impact of drivers and challenges Exhibit 20: Five forces analysis Exhibit 21: Competitive differentiators for vendors Exhibit 22: Vendor matrix Exhibit 23: Vendor matrix (continued) Exhibit 24: Product offerings Exhibit 25: Oracle: Recent developments Exhibit 26: IBM: Recent developments Exhibit 27: Other prominent vendors

HubSpot, Marketo, Act-On Software, Salesforce.com, Adobe Systems, Oracle, Infusionsoft, IBM,Cognizant Technology Solutions (CTS), eTrigue, GreenRope, Hatchbuck, iContact, Inboundio, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Teradata.