Table of Contents PART 01: Executive summary • Highlights PART 02: Scope of the report • Antivirus software definition • Base year and forecast period • Estimation of market • Vendors • Major-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • Types of threats • iOS and Android threats on mobile devices • Types of antivirus software packages • Advantages of antivirus software packages PART 05: Market landscape • Global antivirus software package market PART 06: Market segmentation by device • Global antivirus software package market by device PART 07: Market segmentation by end-user • Global antivirus software package market by end-user PART 08: Geographical segmentation • Segmentation of global antivirus software package market by geography 2015-2020 • Global antivirus software package market by geography 2015-2020 ($ billions) PART 09: Buying criteria • Cost • Security • Interoperability • Scalability • PART 10: Market drivers • Increase in cybercrime • Rise in number of online transactions • Growing dependence on Internet PART 11: Impact of drivers PART 12: Market growth inhibitors • Adoption of pirated antivirus software by consumers • Threat from inexpensive security solutions • Lack of advanced virus detection PART 13: Impact of drivers and challenges PART 14: Market trends • Partnerships between antivirus software vendors and telecom vendors • Emergence of cloud-based antivirus software • Increased market consolidation PART 15: Five forces model PART 16: Vendor landscape • Competitive scenario • Vendor rating PART 17: Description of major vendors • AVAST Software • Microsoft • AVG • Avira • McAfee • Symantec • Other prominent vendors PART 18: Assumptions PART 19: Key insights PART 20: Appendix • List of abbreviations PART 21: Explore Technavio List of Exhibits Exhibit 01: Versions of antivirus software Exhibit 02: Overview of numbers Exhibit 03: Major countries covered Exhibit 04: Product offerings Exhibit 05: iOS and Android threats on mobile devices Exhibit 06: Global antivirus software package market 2015-2020 ($ billions) Exhibit 07: Global antivirus software package market by device 2015 Exhibit 08: Global antivirus software package market by device 2020 Exhibit 09: Global antivirus software package market by end-user 2015 Exhibit 10: Global antivirus software package market by end-user 2020 Exhibit 11: Segmentation of global antivirus software package market by geography 2015-2020 (% share) Exhibit 12: Global antivirus software package market by geography 2015-2020 ($ billions) Exhibit 13: Buying criteria for antivirus software package Exhibit 14: Worldwide Internet users 2000-2015 (billions) Exhibit 15: Impact of drivers Exhibit 16: Impact of drivers and challenges Exhibit 17: Five forces model Exhibit 18: Major M&A in the global antivirus software package market Exhibit 19: Vendor rating Exhibit 20: Features of antivirus products for home users (specifically for PCs and home networks) Exhibit 21: AVAST Pro Antivirus pricing Exhibit 22: AVAST Internet Security pricing Exhibit 23: AVAST Premier pricing Exhibit 24: Features of antivirus products for business users Exhibit 25: Endpoint Protection pricing Exhibit 26: Endpoint Protection Plus pricing Exhibit 27: Endpoint Protection Suite pricing Exhibit 28: Endpoint Protection Suite Plus pricing Exhibit 29: Features of antivirus products Exhibit 30: Features of antivirus products for PC users Exhibit 31: AVG Internet Security pricing Exhibit 32: AVG Ultimate pricing Exhibit 33: AVG TuneUp pricing Exhibit 34: AVG Driver Updater pricing Exhibit 35: Features of antivirus products for Mac users Exhibit 36: Features of antivirus products for home users Exhibit 37: Antivirus Pro pricing Exhibit 38: Internet Security Suite pricing Exhibit 39: Ultimate Protection Suite pricing Exhibit 40: Features of antivirus products for business users Exhibit 41: Professional Security pricing Exhibit 42: Endpoint Security pricing Exhibit 43: Small Business Security Suite pricing Exhibit 44: Features of antivirus products for consumers (cross-device) Exhibit 45: McAfee Total Protection pricing Exhibit 46: McAfee Live Scan pricing Exhibit 47: McAfee Internet Security pricing Exhibit 48: McAfee Antivirus Plus pricing Exhibit 49: McAfee Small Business Security pricing Exhibit 50: Features of antivirus products for consumers (PC users) Exhibit 51: McAfee Antivirus pricing Exhibit 52: Features of antivirus products for enterprises and small businesses Exhibit 53: McAfee Small Business Security pricing Exhibit 54: Endpoint Protection Essential for SMB pricing Exhibit 55: Endpoint Protection Advanced for SMB pricing Exhibit 56: Features of antivirus products for enterprise users Exhibit 57: Pricing for antivirus products for enterprise users Exhibit 58: Features of antivirus products for consumers Exhibit 59: Norton Online Backup pricing Exhibit 60: Norton 360 Multi-device pricing Exhibit 61: Norton Antivirus pricing Exhibit 62: Norton Internet Security Exhibit 63: Norton Utilities Exhibit 64: Norton Family Premier Exhibit 65: Other prominent vendors Exhibit 66: Assumptions

AVAST, Microsoft, AVG, Avira, McAfee, Symantec, Baidu, Bkav, Bitdefender, BullGuard, Check Point Software Technologies, Comodo Group, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, IObit, Kaspersky Lab, Lavasoft, Malwarebytes, Panda Security, Qihoo 360 Software, Safer-Networking, Sophos Group, ThreatTrack Security, Webroot.