Table of Content PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by application • Market size and forecast PART 07: Market segmentation by technology • Market size and forecast PART 08: Market segmentation by end-user's point of presence • Market size and forecast PART 09: Geographical segmentation • Market size and forecast PART 10: Market drivers PART 11: Impact of drivers PART 12: Market challenges PART 13: Impact of drivers and challenges PART 14: Market trends PART 15: Vendor landscape • Competitive scenario • Key vendor analysis • Other prominent vendors PART 16: Appendix • List of abbreviations PART 17: Explore Technavio List of Exhibits Exhibit 01: Service offerings Exhibit 02: LBA value chain Exhibit 03: Factors influencing LBA market Exhibit 04: Benefits of location to mobile marketing and advertising Exhibit 05: Importance of location data Exhibit 06: Time spent Exhibit 07: Audience reach Exhibit 08: Global public Wi-Fi hotspots 2015-2020 ($ millions) Exhibit 09: Global indoor location-based search and advertising market 2015-2020 ($ millions) Exhibit 10: Five forces analysis Exhibit 11: Global indoor location-based search and advertising market segmentation by application 2015-2020 ($ millions) Exhibit 12: Global indoor location-based search and advertising market by search application 2015-2020 ($ millions) Exhibit 13: Global indoor location-based search and advertising market by messaging application 2015-2020 ($ millions) Exhibit 14: Global indoor location-based search and advertising market by display application 2015-2020 ($ millions) Exhibit 15: Global indoor location-based search and advertising market segmentation by technology 2015-2020 ($ millions) Exhibit 16: Global indoor location-based search and advertising market by push technology 2015-2020 ($ millions) Exhibit 17: Global indoor location-based search and advertising market by pull technology 2015-2020 ($ millions) Exhibit 18: Global indoor location-based search and advertising market segmentation by end user's point of presence 2015-2020 ($ millions) Exhibit 19: Global indoor location-based search and advertising market from retail outlets 2015-2020 ($ millions) Exhibit 20: Global indoor location-based search and advertising market from public places 2015-2020 ($ millions) Exhibit 21: Global indoor location-based search and advertising market from airports 2015-2020 ($ millions) Exhibit 22: Global indoor location-based search and advertising market from hospitals 2015-2020 ($ millions) Exhibit 23: Global indoor location-based search and advertising market from other places 2015-2020 ($ millions) Exhibit 24: Global indoor location-based search and advertising market by geography 2015-2020 ($ millions) Exhibit 25: Indoor location-based search and advertising market in the Americas 2015-2020 ($ millions) Exhibit 26: Indoor location-based search and advertising market in EMEA 2015-2020 ($ millions) Exhibit 27: Indoor location-based search and advertising market in APAC 2015-2020 ($ millions) Exhibit 28: Mobile phone internet user penetration Exhibit 29: Impact of drivers Exhibit 30: Customers denied online purchase due to inaccuracy of search on smartphones (%) Exhibit 31: Impact of drivers and challenges Exhibit 32: Apple: Geographical segmentation by revenue 2015 Exhibit 33: Foursquare: Product offerings

AdMoove (HiMedia), Foursquare, Groupon, Near xAD, Adfalcon (Noquoush), Aislelabs, Appello Systems, Badoo, bfonics, BLIP Systems A/S, Burpple, COUPIES, Facebook, Gimble, Hungry Go Where (SingTel), Intersec, Jatis Mobile, Komli Mobile, Millennial Media (Verizon), Madvertise media (Mobile Network Group), Nexage (Verizon), NeoMedia, Ping Mobile, Polaris Wireless, Proxama, Scanbuy, Shopkick (SK Planet), ShowNearby (Honeybay), Social Retail, Sprooki, Thinknear (TeleNav), Thumbvista, Verve Wireless, Vouchercloud (Vodafone), Waze (Google), Weve (O2), Wimdu, Yoose.