Table of Content PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Base year • Vendor segmentation • Rounding off errors PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Steps for implementation of successful PR campaign • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by type of firm • Global PR market by type of firm • Public PR firms • Private PR firms • Segment comparison analysis PART 07: Market segmentation by medium • Global PR market by medium • Print • TV • Company websites and press releases • Influential marketing • Social media • Events • Segment comparison analysis PART 08: Geographical segmentation • Global PR market by geography • PR market in Americas • PR market in EMEA • PR market in APAC • Segment comparison analysis PART 09: Key leading countries • Key leading countries in global PR market PART 10: Buying criteria PART 11: Market drivers PART 12: Impact of drivers PART 13: Market challenges PART 14: Impact of drivers and challenges PART 15: Market trends PART 16: Vendor landscape • Competitive scenario • Other prominent vendors PART 17: Appendix • List of abbreviations PART 18: Explore Technavio   List of Exhibits Exhibit 01: Key market highlights Exhibit 02: Segmentation of global PR market Exhibit 03: Global PR market 2015-2020 ($ billions) Exhibit 04: Five forces analysis Exhibit 05: Global PR market by type of firms in 2015 and 2020 Exhibit 06: Global PR market by public PR firm 2015-2020 ($ billions) Exhibit 07: Global PR market by private PR firm 2015-2020 ($ billions) Exhibit 08: Segment comparison in global PR market 2015-2020 ($ billions) Exhibit 09: Global PR market by medium 2015 and 2020 (%) Exhibit 10: Global PR market by print 2015-2020 ($ billions) Exhibit 11: Global PR market by TV 2015-2020 ($ billions) Exhibit 12: Global PR market by company website and press release 2015-2020 ($ billions) Exhibit 13: Top B2B content marketing techniques in terms of penetration Exhibit 14: Global PR market by influential marketing 2015-2020 ($ billions) Exhibit 15: Global PR market by social media 2015-2020 ($ billions) Exhibit 16: Global PR market by event 2015-2020 ($ millions) Exhibit 17: Leading B2B communication platforms in 2015 Exhibit 18: Segment comparison in global PR market 2015-2020 ($ billions) Exhibit 19: Global PR market by geography 2015 and 2020 Exhibit 20: PR market in Americas 2015-2020 ($ billions) Exhibit 21: EMEA PR market 2015-2020 ($ billions) Exhibit 22: APAC PR market 2015-2020 ($ billions) Exhibit 23: Segment comparison in global PR market 2015-2020 ($ billions) Exhibit 24: Top countries in global PR market by market share 2015 Exhibit 25: Top 10 countries in global PR market by PR spend and market share 2015 Exhibit 26: Buying criteria in global PR market Exhibit 27: Impact of drivers Exhibit 28: Impact of drivers and challenges Exhibit 29: PR agencies under leading public groups Exhibit 30: Other prominent vendors

DJE, IPG, Omnicom, Publicis, WPP, APCO, Coyne PR, Bell Pottinger, Dentsu, FTI Consulting, Havas, Hopscotch Group, Huntsworth, KREAB, Mikhailov & Partners, MMWPR, Prain Global, Ruder Finn, W2O, WE.