01. Executive Summary 02. Scope of the Report 02.1 Market Overview 02.2 Product Offerings 03. Market Research Methodology 03.1 Market Research Process 03.2 Research Design 03.3 Research Methodology 04. List of Abbreviations 05. Introduction 06. Market Landscape 06.1 Market Overview 06.2 Market Size and Forecast 06.3 Five Forces Analysis 07. Market Segmentation by Application 07.1 M-Commerce Market in US by Mobile Banking 2012-2016 07.2 M-commerce Market in US by M-shopping 07.2.1 Market Size and Forecast 07.3 M-Commerce Market in US by Mobile Wallet 07.3.1 Market Size and Forecast 08. Market Segmentation by Platform 08.1 M-commerce Market by Platform 2012 09. Market Segmentation by Devices 10. Buying Criteria 11. Market Growth Drivers 12. Drivers and their Impact 13. Market Challenges 14. Impact of Drivers and Challenges 15. Market Trends 16. Trends and their Impact 17. Vendor Landscape 17.1 Competitive Scenario 17.1.1 Key News 17.1.2 Mergers and Acquisitions 17.2 Market Share Analysis 2012 17.3 Other Prominent Vendors 18. Key Vendor Analysis 18.1 ISIS 18.1.1 Business Overview 18.1.2 Key Information 18.1.3 SWOT Analysis 18.2 PayPal Inc. 18.2.1 Business Overview 18.2.2 Business Segmentation 18.2.3 Key Information 18.2.4 SWOT Analysis 18.3 Visa Inc. 18.3.1 Business Overview 18.3.2 Business Segmentation 18.3.3 Key Information 18.3.4 SWOT Analysis 18.4 Citibank 18.4.1 Business Overview 18.4.2 Business Segmentation 18.4.3 Key Information 18.4.4 SWOT Analysis 19. Other Reports in this Series List of Exhibits Exhibit 1: Market Research Methodology Exhibit 2: M-Commerce Market in US 2012-2016 (US$ billion) Exhibit 3: Mobile Commerce Market in North America by Type of Expenditure 2011 Exhibit 4: Key Revenue Segments of M-commerce 2012 Exhibit 5: Mobile Banking in US 2012-2016 (US$ billion) Exhibit 6: Mobile shopping in US 2012-2016 (US$ billion) Exhibit 7: Mobile Wallet in US 2012-2016 ( US$ billion) Exhibit 8: M-commerce Market by Platform 2012 Exhibit 9: M-commerce Market Segmentation by Devices 2012-2016 Exhibit 10: Smartphone User Penetration in US 2012–2016 Exhibit 11: Mobile Coupon Usage in US (in millions)

ISIS, PayPal Inc, Visa Inc., Citibank, Google Inc, American Express Serve, and Mastercard Inc.