01. Executive Summary 02. Scope of the Report 02.1 Market Overview 03. Market Research Methodology 03.1 Market Research Process 03.2 Research Design 03.3 Research Methodology 04. List of Abbreviations 05. Introduction 06. Market Landscape 06.1 Market Overview 06.2 Market Size and Forecast 06.3 Five Forces Analysis 07. Market by Product Segmentation 08. Buying Criteria 09. Market Growth Drivers 10. Drivers and their Impact 11. Market Challenges 12. Impact of Drivers and Challenges 13. Market Trends 14. Trends and their Impact 15. Vendor Landscape 15.1 Competitive Scenario 15.1.1 Key News 15.1.2 Mergers and Acquisitions 15.2 Market Share Analysis 2012 15.3 Other Prominent Vendors 16. Key Vendor Analysis 16.1 360buy Ltd. 16.1.1 Business Overview 16.1.2 Business Segmentation 16.1.3 Key Information 16.1.4 SWOT Analysis 16.2 Amazon.com 16.2.1 Business Overview 16.2.2 Business Segmentation 16.2.3 Key Information 16.2.4 SWOT Analysis 16.3 Suning.com 16.3.1 Business Overview 16.3.2 Key information 16.3.3 SWOT Analysis 16.4 Taobao.com 16.4.1 Business Overview 16.4.2 Business Segmentation 16.4.3 Key Information 16.4.4 SWOT Analysis 17. Other Reports in this Series List of Exhibits Exhibit 1: Market Research Methodology Exhibit 2: E-tailing Market in China by Types of E-tailing Platforms 2012 Exhibit 3: E-tailing market in China 2012-2016 (US$ billion) Exhibit 4: E-tailing Market in China by Product Segmentation 2012 Exhibit 5: E-tailing Market in China by Vendor segmentation 2012 Exhibit 6: Business Segmentation of 360buy Ltd. Exhibit 7: Business Segmentation of Amazon.com Exhibit 8: Business Segmentation of Taobao.com

Amazon.com, Suning.com, Taobao.com, 360buy Ltd., Dangdang.com, Newegg.com, and Vancl.com.