PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • The report takes the following key regions into consideration: • Base year • Vendor segmentation PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market description • Value chain of e-commerce PART 06: Market Overview • Influence of broadband services on the e-commerce market PART 07: Market landscape • Market overview • Product life cycle • Market size and forecast • Five forces analysis PART 08: Market segmentation by application • Market segmentation by application • Global e-commerce market by home appliances • Global e-commerce market by clothing and footwear • Global e-commerce market by books • Global e-commerce market by cosmetics • Global e-commerce market by baby products • Global e-commerce market for groceries PART 09: Market attractiveness by segment PART 10: Buying criteria PART 11: Geographical segmentation • Global e-commerce market by geography • E-commerce market in APAC • E-commerce market in Americas • E-commerce market in EMEA PART 12: Market attractiveness by geography PART 13: Comparison analysis • Segment comparison analysis PART 14: Key leading countries • Key leading countries in global e-commerce market PART 15: Market attractiveness by country PART 16: Market drivers PART 17: Impact of drivers PART 18: Market challenges PART 19: Impact of drivers and challenges PART 20: Market trends PART 21: Vendor landscape • Competitive landscape PART 22: Key vendor analysis • Other prominent vendors PART 23: Appendix • List of abbreviation PART 24: Explore Technavio List of Exhibits Exhibit 01: Global e-commerce market by geography Exhibit 02: Shopping behavior of individuals 2015 Exhibit 03: E-commerce value chain Exhibit 04: E-commerce workflow Exhibit 05: Broadband speed estimates by region (2014–2019) Exhibit 06: Global e-commerce market segmentation Exhibit 07: Product life cycle of overall retail 2015 Exhibit 08: Global retail market 2015-2020 ($ trillions) Exhibit 09: Global e-commerce market 2015-2020 ($ billions) Exhibit 10: Market share comparison of various retail sales platforms 2015-2020 Exhibit 11: Five forces analysis Exhibit 12: Global e-commerce market segmentation by application 2015 Exhibit 13: Global e-commerce market segmentation by application 2020 Exhibit 14: Global e-commerce market by home appliances 2015-2020 ($ trillions) Exhibit 15: Global e-commerce market by clothing and footwear 2015-2020 ($ billion) Exhibit 16: Global e-commerce market by books 2015-2020 ($ billions) Exhibit 17: Global e-commerce market by cosmetics 2015-2020 ($ billions) Exhibit 18: Global e-commerce market by baby products 2015-2020 ($ billions) Exhibit 19: Global e-commerce market for groceries 2015-2020 ($ billions) Exhibit 20: Overview of supply chain in e-grocery market Exhibit 21: Market attractiveness by segment 2015 (%) Exhibit 22: Buying criteria Exhibit 23: Global e-commerce market by geography 2015 Exhibit 24: Global e-commerce market by geography 2020 Exhibit 25: E-commerce market in APAC 2015-2020 ($ trillions) Exhibit 26: E-commerce market in Americas 2015-2020 ($ trillions) Exhibit 27: E-commerce market in EMEA 2015-2020 ($ billions) Exhibit 28: Market attractiveness of global e-commerce market by geography 2016-2020 Exhibit 29: Growth rates of global e-commerce market segments by geography 2015-2020 ($ billions) Exhibit 30: CAGR comparison by geography 2015-2020 Exhibit 31: Top 10 countries in global e-commerce market 2015 Exhibit 32: Top 10 countries of e-commerce market by revenue and market share 2015 Exhibit 33: Key revenue generating countries in e-commerce 2015 Exhibit 34: Market attractiveness of top 10 e-commerce countries 2015 Exhibit 35: Impact of drivers Exhibit 36: Net revenue and loss encountered by leading vendors in India 2014 ($ millions) Exhibit 37: Impact of drivers and challenges Exhibit 38: Webrooming and showrooming among shoppers in US 2015 Exhibit 39: Popular targeting methods adopted by retail vendors 2015 Exhibit 40: Other prominent vendors 2015

Alibaba, Amazon, Apple, eBay, PayPal, ASOS, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe’s, Macy's, Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, The Wal-Mart Stores.