PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Definitions • Base year and forecast period • Vendor segmentation PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by type • Global video game advertising market by type • Global interstitial video game advertising market • Global reward-based video game advertising market • Global banner video game advertising market • Global native video game advertising market • Global video game advertising market attractiveness by type • Segment comparison analysis PART 07: Market segmentation by genre • Global video game advertising market by genre • Global action video game advertising market • Global FPS video game advertising market • Global sports video game advertising market • Global role-playing video game advertising market • Global video game advertising market attractiveness by genre • Segment comparison analysis PART 08: Geographical segmentation • Global video game advertising market by geography • Video game advertising market in APAC • Video game advertising market in Americas • Video game advertising market in EMEA • Video game advertising market attractiveness by geography • Segment comparison analysis PART 09: Key leading countries • Key leading countries in video game advertising market PART 10: Market drivers • Effective communication of information • Growing popularity of e-sports • Improved measurement standards PART 11: Impact of drivers PART 12: Market challenges • High adoption of ad-blocks • Piracy in video games • Heterogeneous audience PART 13: Impact of drivers and challenges PART 14: Market trends • New environment for testing products • Social media advertising for video games • Increased female participation PART 15: Vendor landscape • Competitive scenario • Key Vendors • Other prominent vendors PART 16: Explore Technavio List of Exhibits Exhibit 01: Segmentation of global video game advertising market Exhibit 02: Global video game advertising market 2016-2020 ($ billions) Exhibit 03: Five forces analysis Exhibit 04: Global video game advertising market by type 2015 Exhibit 05: Global video game advertising market by type 2020 Exhibit 06: Global interstitial video game advertising market 2015-2020 ($ billions) Exhibit 07: Global reward-based video game advertising market 2015-2020 ($ billions) Exhibit 08: Top reasons for a smartphone gamer to make an in-app purchase in 2015 Exhibit 09: Global banner video game advertising market 2015-2020 ($ millions) Exhibit 10: Global native video game advertising market 2015-2020 ($ billions) Exhibit 11: Global video game advertising market attractiveness by type 2015-2020 Exhibit 12: Growth rates of global video game advertising market segments by revenue model 2015-2020 ($ billions) Exhibit 13: CAGR comparison analysis of video game advertising market Exhibit 14: Global video game advertising market by genre 2015 Exhibit 15: Global video game advertising market by genre 2020 Exhibit 16: Global action video game advertising market 2015-2020 ($ billions) Exhibit 17: Global FPS video game advertising market 2015-2020 ($ billions) Exhibit 18: Global sports video game advertising market 2016-2020 ($ billions) Exhibit 19: Global role-playing video game advertising market 2015-2020 ($ billions) Exhibit 20: Global video game advertising market attractiveness by genre 2015-2020 Exhibit 21: Growth rates of global video game advertising market segments by genre 2015-2020 ($ billions) Exhibit 22: CAGR comparison analysis of video game advertising market Exhibit 23: Global video game advertising market by geography 2015 Exhibit 24: Global video game advertising market by geography in 2020 Exhibit 25: Video game advertising market in APAC 2015-2020 ($ billions) Exhibit 26: Video game advertising market in Americas 2015-2020 ($ billions) Exhibit 27: Number of hard-core TV and desktop gamers in 2014 Exhibit 28: Video game advertising market in EMEA 2015-2020 ($ billions) Exhibit 29: Video game advertising market attractiveness by geography 2015-2020 Exhibit 30: Growth rates of global video game advertising market by geography 2015-2020 ($ billions) Exhibit 31: CAGR comparison analysis of video game advertising market by geography Exhibit 32: Market share and revenue of top 10 countries in global video game advertising market 2015 Exhibit 33: Impact of drivers Exhibit 34: Impact of drivers and challenges Exhibit 35: Other prominent vendors

BrightRoll, Flurry, Google, InMobi, and InMobi. Other Prominent Vendors in the market are: AppNexus, Byyd, Fiksu, iAd, Kiip, Matomy Media, Millennial Media, Platform One, MobPartner, MoPub, Tapjoy, SpotXchange, Tremor Video, and TubeMogul.