PART 01: Executive summary • Highlights • Marketing mix for global quinoa seeds industry PART 02: Scope of the report • Market overview PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Global health and wellness food market • Global quinoa seeds market • Major global exporters of quinoa • Major global importers of quinoa • ive forces analysis PART 06: Geographical segmentation • Global quinoa seeds market by geography • Quinoa seeds market in Central and South America • Quinoa seeds market in North America • Quinoa seeds market in Europe • Quinoa seeds market in APAC • Quinoa seeds market in ROW PART 07: Key leading countries • US • Canada PART 08: Market drivers • Emergence of quinoa as a superfood • Rising popularity of quinoa among people with food intolerances and allergies • Increase in recommendations for quinoa by dieticians and health experts PART 09: Impact of drivers PART 10: Market challenges • Fluctuations in prices of quinoa • Issues associated with pesticide residue in quinoa seeds • Threat of substitute owing to high penetration of other plant-based sources of protein PART 11: Impact of drivers and challenges PART 12: Market trends • Growing demand for alternative sources of protein • Continuous product innovations • Growing focus on online retail channel for selling quinoa-based food products PART 13: Competitor analysis • Competitive scenario • Competitive positioning assessment • Market positioning matrix based on product portfolio and distribution network for key market players • Alter Eco • Ancient Harvest • Andean Naturals • Andean Valley • Quinoa Foods Company • Other prominent vendors PART 14: Appendix • List of abbreviations PART 15: Explore Technavio List of Exhibits Exhibit 01: Marketing mix for global quinoa seeds industry Exhibit 02: Key countries in each region Exhibit 03: Overview of global quinoa seeds market in 2015 Exhibit 04: Global quinoa seeds market Exhibit 05: Global health and wellness food market 2015-2020 ($ billions) Exhibit 06: Global quinoa seeds market 2015-2020 ($ millions) Exhibit 07: Major global exporters of quinoa in 2015 Exhibit 08: Major global importers of quinoa in 2015 Exhibit 09: Five forces analysis Exhibit 10: Global quinoa seeds market by geography 2015 and 2020 Exhibit 11: Growth outlook for global quinoa seeds market by geography 2015-2020 Exhibit 12: Quinoa seeds market in Central and South America 2015-2020 ($ millions) Exhibit 13: Percentage of urban population in Central and South American countries 2025 and 2050 Exhibit 14: Quinoa seeds market in North America 2015-2020 ($ millions) Exhibit 15: Quinoa seeds market in Europe 2015-2020 ($ millions) Exhibit 16: Quinoa seeds market in APAC 2015-2020 ($ millions) Exhibit 17: Average annual real GDP growth based on purchasing power parity in 2014 Exhibit 18: Quinoa seeds market in ROW 2015-2020 ($ millions) Exhibit 19: Percentage share of expatriate population in Middle East 2014 Exhibit 20: Gluten-free food market in US 2015-2020 ($ billions) Exhibit 21: Major market driver, challenge, and trend in US Exhibit 22: US: Demographic and economic indicators 2012-2015 Exhibit 23: Major market driver, challenge, and trend in Canada Exhibit 24: Canada: Demographic and economic indicators 2012-2015 Exhibit 25: Comparison of nutritional profile of quinoa with other grains Exhibit 26: Product launches with gluten-free claims in key geographical regions in 2014 and 2015 Exhibit 27: Impact of drivers Exhibit 28: Price trend of quinoa 2010-2015 ($/kg) Exhibit 29: Impact of drivers and challenges Exhibit 30: Factors impacting consumers’ decision to follow or consider a vegan or vegetarian diet Exhibit 31: Global internet penetration rate 2015 Exhibit 32: Competitive positioning matrix for quinoa-based food manufacturers in 2015 Exhibit 33: Market positioning matrix based on product portfolio and distribution network for key market competitors Exhibit 34: Alter Eco: Product portfolio Exhibit 35: Ancient Harvest: Product portfolio Exhibit 36: Andean Naturals: Product portfolio Exhibit 37: Andean Valley: Product portfolio Exhibit 38: Quinoa Foods Company: Product portfolio

Alter Eco, Ancient Harvest, Andean Naturals, Andean Valley, Quinoa Foods Company, Arrowhead Mills, Big Oz, Complejo Industrial y Tecnológico Yanapasiñani SRL, COMRURAL XXI, Highland Farm Foods, Irupana Andean Organic Food, Northern Quinoa, Quinoabol, The British Quinoa Company.